(THANK YOU for visiting Safe and Savvy. This giveaway is now closed. You can try the F-Secure 2011 Preview free for six months here.)
The ladies of F-Secure (and Jason) would like to welcome you to the Safe and Savvy blog!
Here we hope to entertain and engage you while making your digital life easier and more productive. And we’re willing to share stories from our professional and personal lives, even embarrassing stories, to help you avoid being scammed online.
Most importantly, we want you to be safe and savvy whenever you access to Internet to connect with friends, work, shop, play or search for information.
But why you should you listen to us? Good question.
We all work for F-Secure. F-Secure has been protecting computer users from cyber threats for over 20 years. Our headquarters are in Helsinki, Finland, where it gets very cold, and we have offices in 18 countries. Pretty much wherever you are in the world, you can get our antivirus, Internet security and backup products, either online or from a store or – and this is where F-Secure excels – as a service from your Internet operator.
Even though we work with some very serious security experts, we promise not to get too techy on you. We plan on staying practical and topical, offering helpful tips that address your concerns. Read some of the posts we have already written for a taste of what you can expect from Safe and Savvy.
But it’s not all about us, it’s about you. We want to hear your comments and ideas!
Do you have a question about online security? Did you find a useful post on Safe and Savvy already?
So get ready to get savvy!
#SLUSH15 is almost here, and F-Secure’s participating in this year’s event in a big way. There’s going to be a big #smartsecurity announcement about the Internet of Things, as well as a couple of presentations from F-Secure personnel. SLUSH, a well-known exposition for startups in the tech industry, has become a huge international event. Both SLUSH and F-Secure call Helsinki home, so it’s only natural for F-Secure to be an active participant at the annual conference. F-Secure made waves last year after the cybersecurity company hacked the venue’s bathrooms to get people talking about online privacy. Several of the company’s researchers and personnel also put in appearances at last year’s SLUSH, including cyber security expert Mikko Hypponen, and F-Secure’s Executive Vice President, Consumer Security, Samu Konttinen. [youtube https://www.youtube.com/watch?v=u93kdtAUn7g&w=560&h=315] [youtube https://www.youtube.com/watch?v=HB-qBhWV65s&w=560&h=315] And they’re both back this year! This year, Samu will be giving a keynote address on SLUSH’s Silver Stage. His talk is called “Your home, your rules – The internet of what ifs”, and runs from 11:45am to 12:00pm (Helsinki time) on November 11th. Samu’s enthusiasm for topics related to security and online privacy will give people valuable insights into how IoT devices are creating new security challenges, and what people can do to protect themselves. Mikko will be appearing on SLUSH’s Black Stage at 9:25am (Helsinki time) on November 12th, where he’ll deliver a talk called “The Online Arms Race”. Mikko recently did an interview about this same topic for V3.co.uk, so you can check that out if you want a quick preview about Mikko’s thoughts on this matter. You can follow all of F-Secure’s SLUSH news by following @FSecure_Sense, @FSecure_IoT, and @FSecure on Twitter.
Cyber Security Month is ending. We're sure you've already done the basics to avoid a digital catastrophe, as explained by F-Secure Security Advisor Sean Sullivan in a recent News from the Labs post on avoiding malware that can take your files hostage for ransom: Back up your stuff! Uninstall software and/or disable browser plugins that you don’t use. Keep the software that you do use up to date. But there's one last cyber security tip we want to pass on from our Janne who helps businesses avoid the kind of security errors that can cost them huge amounts of time and money. His advice: “Don’t even try to remember your passwords. That system you have so no one can possibly guess your password? The attackers know that one. Get a reputable password safe that you can sync to your phone and only ever use generated passwords.” This is the one cyber security tip you need to tell your boss -- if s/he hasn't told it to you already. You can use F-Secure KEY -- our password manager -- for free on one device. For more insight on how vulnerable your office is to online threats try our free Cyber Security Stress Test. We now return you to the other 11 months of the year when criminals hope you aren't thinking about cyber security. Cheers, Sandra
I have become pretty immune to advertising on the net. The brain develops an algorithm to locate the relevant content and filter out the junk around it. Frankly speaking, ask me about what ads there were on the page I just visited, and I have no clue. And I believe that’s true for many of us. Except that our internal ad-blockers aren’t perfect. The advertising may still affect us unconsciously. This issue has been in the headlines a lot since Apple introduced a simple way to implement ad-blocking on iPhones and iPads. Many took advantage of the opportunity and released new tools, among them the excellent F-Secure ADBLOCKER. And many media providers got upset as this development will no doubt increase the usage of ad blocking, and thus reduce advertising revenues. Some newspapers are already attempting to prevent users with ad-blockers from using their site at all. And some publishers admit that advertising has gone too far and they had it coming. So let’s take a look at the pros and cons of advertising. First the pros. Advertisers pay for your “free” stuff. It makes it possible to get a lot of excellent services and content without paying money. Instead you pay by exposing yourself to ads and letting companies profile you for targeted advertising. Some may actually find ads, especially well targeted ads, useful. They may contain special offers and campaign codes that are of true value to you. Advertising can be entertaining. And then the longer list, the cons. Advertising often disturbs your user experience. You have to locate the beef among glossy blinking ads. And you may even have to dodge pop-ups to actually see your content. Advertising may lure you to make more, often unnecessary, purchases. That’s basically the objective of advertising. Advertising often tries to trick you into opening the advertiser’s site. For example by mimicking a Next- or Download- button in the ad. Advertising may show content that is unsuitable for the viewer. Advertising can be a way to deliver malware. Ads are delivered from separate servers. A compromised ad server may show infected ads on sites with a good reputation. I.e. in places where you don’t expect to run into malware. Advertising will consume bandwidth and make pages load more slowly. This can cost you real money depending on your data plan. Advertising is the main reason to track you. Many companies attempt to profile you as accurately as possible to make targeted advertising more effective. Good targeted advertising may not be evil in itself, but misuse of the collected data is a real threat. It seems likes the cons win hands-down. But there is one argument in favor of advertisement that deserves some more attention. The publishers who take an aggressive approach against ad-blocking typically say that blocking ads is like taking a free ride. You try to benefit from free content without paying the price. And this is an argument that can’t be dismissed just like that. Remember that advertising is the engine for a significant part of the net. Imagine that 100% of the users would use 100% effective ad-blockers. What would our virtual world look like in that case? I don’t know, but it would definitively be a different world. But on the other hand, it’s easy to find sites where advertising definitively has gone overboard. So it is understandable if the advertisers receive little sympathy for their fight against ad-blocking. This is yet another question without any clear and simple answers. So let’s pass it to you, dear readers. What do you think about advertising on the web? [polldaddy poll=9139628] [caption id="attachment_8591" align="aligncenter" width="1024"] Article trying to defend advertising. The beef is there under the ad. ;)[/caption] Safe surfing, Micke Image: iPhone and www.streamingmedia.com screenshots