Your boss is worried. And her boss is worried, and so is her boss’ boss and so on… They’re all worried about Facebook and what you’re doing there.
More than 50% the largest corporations in America are so worried that they do not allow their employees to visit any social networking sites at work. No Facebook. No Twitter. Not even any LinkedIn! That could get pretty depressing.
Some of their worry is justified – even military officials have been caught posting classified information online. But a complete social networking ban is probably unenforceable, as the US Army has discovered. And in a new survey, we’re finding that over 50% of employees are still using Facebook at work.
Even if employers forbid social networking on company PCs, are they going to monitor what you’re doing on your smart phone?
Banning social media may even lead to a DECREASE in employee productivity. Yes, a DECREASE. Limited social network use has been linked to an overall increase in employees’ concentration and productivity. And companies like Dell have proven than embracing social networking can improve the bottom line.
Now, if your employer bans social networking for security reasons, that makes more sense.
Joan Goodchild of CSO Online lays out some excellent arguments against using Facebook specifically in her article “10 Security Reasons to Quit Facebook (And One Reason to Stay On).” And F-Secure’s Chief Research Officer Mikko Hyppönen refuses to open a Facebook account for security reasons, though he’s a fan of Twitter.
Despite the risks, I believe that shutting employees out from social networks disconnects them from what Ralph Waldo Emerson called “the current of events.” Employers can’t afford to keep employees who aren’t connected to rapidly evolving business climate around them. And employees— in an economy where anything that can be automated will be— shouldn’t neglect the opportunity to develop a unique online identity.
But if you’re going to engage in online communities during work hours, it’s your obligation to be safe and savvy about it. Here are a few specific steps you should take to protect yourself, your employer and your job:
1. Know your company’s social media policy and follow it.
Are you allowed to use social networks on company PCs? How often? Which sites? Should you comment as employee or about company matters? What company information are you allowed to share? Who should you consult if you have a question about any of these issues? All of these questions and more should be answered in your company’s social media policy. If you have never read your company’s policy, do it now. If your company doesn’t have a policy, suggest that they create one. Here are some examples. If the policy isn’t realistic, make a case for a policy that works.
2. Use different passwords for your work and your social media accounts.
Smart passwords matter. Annika has written about the importance of creating and remembering strong passwords. A vulnerable password on your Facebook account can jeopardize your personal reputation and friends. Don’t magnify the risk by using the same password for your corporate network.
3. Always log off when you leave your desk.
It’s smart security to log off your computer when you leave your desk. This is even more important when you have your social networking accounts open. If you leave your desk with your browser open to Facebook, you’re begging for a goofy co-worker to post a ridiculous status update in your name. In fact, it’s good policy to log off any site when you’re not using it. You probably don’t want the reputation of being the guy or gal who is always on Facebook, even when you’re sleeping.
4. Avoid unnecessary risks.
Don’t click on or forward links you are unsure about—check any URL with F-Secure’s free Browsing Protection. If someone is asking you for financial help or to spread the word about some controversy, check it out when you get home. Most importantly, leave installing software to the experts. If you need to install a plug-in to see something linked off a Twitter page, you probably don’t need to see that page.
5. Think about what you share with whom.
You know that you should never post anything on the web that you wouldn’t want to see in a newspaper. Consider anything that you post —including items you limit to only “friends” or “friends of friends”— to potentially be in the public domain. This list of 11 things you should never do online provides some great guidelines about what not to share.
Things that you’re fine with being public now may seem embarrassing or even painful later. You may wish for all those pictures of you and your ex or the videos of you and your former coworkers at karaoke would just disappear. But they won’t. So consider who you add to which accounts. Maybe you just want to use Facebook exclusively for non-work friends. Maybe you only want professional connections on LinkedIn. Whatever you do, think before you accept an invitation to connect. And on a site like Twitter, where your tweets are probably open to everyone, think before you share anything.
How do you use social networks at work? Do you have any rules to add? We’d love to know. Take this quick survey and comment below.
Little changes can make a difference. For instance, Twitter's decision to switch a star for a heart as its "Favorite" button increased use of the button by as much as 27.82 percent. And it's clear that despite Wall St. demanding that site grow faster and be easier for new users to grasp to have some hope of keeping up with competitors like Facebook and Snapchat, the site is still sweating the small stuff. Here are the four changes to the service announced this week: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words! Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed. Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. These tweaks are in line with Twitter's tradition of paying attention to how people use the site and make it easier for them to do what early adopters are already doing. That's how we got hashtags, retweet buttons and @ replies. Now you'll be able to tweet a bit longer messages, something people do now with screenshots of text, and have more public conversations, something people do now by putting a "." before someone's @username so their whole feed sees the conversation not just people who happen to follow you and the user you're conversing with. Cool. These are useful little nudges that will keep people who already love the site engaged -- even though they may have some ugly unforeseen consequences. But will they transform Twitter and spark a new wave of growth? Not likely. What would without alienating the hundreds of millions of loyal users? Tough question and we'd like to know what you think. [polldaddy poll=9429603] Cheers, Jason [Image by dominiccampbell | Flickr]
Allegations that Facebook "suppressed" conservative news, first reported by Gizmodo, quickly snowballed into broader charges that Facebook "censors" viewpoints its employees doesn't like. Facebook is the first access point to the internet for hundreds of millions if not a billion people around the world. And for millennials in the U.S., it is their primary source for political news. Some have suggested that the site could actually tilt the 2016 U.S. presidential election. Hence Facebook takes these allegations and the damage they've done to Facebook's image among conservatives seriously. Users will never be able to control the "Trending" section of the site, which Facebook insists is handled objectively as possible through curators (and, apparently, a lot of help from Google). But you do have some control over your news feed, which is generated by Facebook's algorithm "Edgerank." There are things you can do to influence your feed in hopes of seeing a diverse flow of information that doesn't simply confirm your biases. Here are 5: Get rid of the noise. Go to https://www.facebook.com/friends/organize and add the people you want to get less news from to your "acquaintances" list. You'll see their posts a lot less often and -- best of all -- they'll have no idea you've demoted them. Let Facebook do less of the picking for you. On the left column of your home page, under Favorites, next to News Feed click the arrow and select "Most Recent". This won't turn off Facebook's algorithm completely, but it will make it more likely you'll see a diversity of sources in your feed. Trust someone. Find a few people you respect who have a different political leanings than you and ask them for one Facebook page to follow. Just one? That's enough. Once you like the page, Facebook will help from there by suggesting a few pages with similar leanings. Of course, you're relying on Facebook's recommendations. But if you don't trust Facebook at all, this would be a good time to delete your account. Prioritize the new blood. Click on the down arrow in the upper right corner of any Facebook page and select "News Feed Preferences" and then select "Prioritize who to see first" and then on the dropdown menu select "Pages only." Now click on those new pages you just added to your stream -- along with the other valuable news sources you think help keep you informed. 5. Teach Facebook what you like. When you see something you like, click on it, comment on it, interact with it. Facebook exists to keep you in Facebook and will reward your clicks with similar content. And if you get a post you don't like, you can tell Facebook by clicking on that subtle little down arrow, which will show you this: Yes, you're sort of "censoring" your feed. But at least it's you doing it. Cheers, Jason [Image by Turinboy | Flickr]
It’s going to be a busy month for sports lovers from all corners of the world. Hockey fans are currently being treated to both the NHL playoffs and the IIHF world cup, and the coming month will see things like the Champions League final, the US Masters, the NBA playoffs, and to top it all off, the European Championships in football. This presents a problem for many of us. Particularly during the summer, we travel a lot and just might be unable to find a TV screen showing our favorite events. So does this mean we have to miss Kevin Durant sink yet another 3-pointer or be content with next-day highlights of the CL final between Real and Atletico? Thankfully not! The internet allows us to stream games online and watch your favorite matches anywhere, whether at home or under a beach umbrella. Unfortunately, your excitement can often be hindered by messages like “Sorry, this content is unavailable in your country.” This is known as geo-blocking, where the services check your IP address (the unique address of your device) and only allow access if it is located in a specific country. The obvious solution then is to change your IP address to a country where you can access the service. And the easiest and quickest way to do this is with a VPN. How Freedome VPN works The way VPNs work is very simple. Instead of connecting to the internet directly, a VPN first directs your traffic into a secure and private tunnel. The rest of the web won’t see where your traffic enters the tunnel, making your real location and IP address hidden. A VPN like Freedome also lets you choose where the other end of that tunnel is, and THIS determines where any website will think you are. Pretending to be virtually in another country is that simple! How to use Freedome VPN to stream sports Follow these simple instructions to watch your favorite sports live everywhere! Download and install Freedome VPN In the Freedome app, tap the location at the bottom of the screen, and choose your home country where the stream you want to see is available Navigate to the website of the streaming service or search for a legal live stream of the sports event online If on a mobile device, remember to turn “location” off, as some websites use this as an additional method of pinpointing your location It’s as simple as that! More about Freedome VPN Freedome is a hybrid VPN, available for both mobile and desktop platforms. In addition to letting users access content restricted to other countries, it protects your anonymity from websites you visit, and prevents even your internet service provider from snooping on your online activities. There are even a few features lacking in other VPN products, such as automatic blocking of intrusive tracking by advertisers, and protection from malicious websites. Get Freedome from our website to enjoy unrestricted access to the internet while protecting your privacy on the side!