Look Busy! 5 Rules for Social Networking at Work

Your boss is worried. And her boss is worried, and so is her boss’ boss and so on… They’re all worried about Facebook and what you’re doing there.

More than 50% the largest corporations in America are so worried that they do not allow their employees to visit any social networking sites at work. No Facebook. No Twitter. Not even any LinkedIn! That could get pretty depressing.

Some of their worry is justifiedeven military officials have been caught posting classified information online. But a complete social networking ban is probably unenforceable, as the US Army has discovered. And in a new survey, we’re finding that over 50% of employees are still using Facebook at work.

Even if employers forbid social networking on company PCs, are they going to monitor what you’re doing on your smart phone?

Banning social media may even lead to a DECREASE in employee productivity. Yes, a DECREASE. Limited social network use has been linked to an overall increase in employees’ concentration and productivity. And companies like Dell have proven than embracing social networking can improve the bottom line.

Now, if your employer bans social networking for security reasons, that makes more sense.

Joan Goodchild of CSO Online lays out some excellent arguments against using Facebook specifically in her article “10 Security Reasons to Quit Facebook (And One Reason to Stay On).” And F-Secure’s Chief Research Officer Mikko Hyppönen refuses to open a Facebook account for security reasons, though he’s a fan of Twitter.

Despite the risks, I believe that shutting employees out from social networks disconnects them from what Ralph Waldo Emerson called “the current of events.” Employers can’t afford to keep employees who aren’t connected to rapidly evolving business climate around them. And employees— in an economy where anything that can be automated will be— shouldn’t neglect the opportunity to develop a unique online identity.

But if you’re going to engage in online communities during work hours, it’s your obligation to be safe and savvy about it. Here are a few specific steps you should take to protect yourself, your employer and your job:

1. Know your company’s social media policy and follow it.
Are you allowed to use social networks on company PCs? How often? Which sites? Should you comment as employee or about company matters? What company information are you allowed to share? Who should you consult if you have a question about any of these issues? All of these questions and more should be answered in your company’s social media policy. If you have never read your company’s policy, do it now. If your company doesn’t have a policy, suggest that they create one. Here are some examples. If the policy isn’t realistic, make a case for a policy that works.

2. Use different passwords for your work and your social media accounts.
Smart passwords matter. Annika has written about the importance of creating and remembering strong passwords.  A vulnerable password on your Facebook account can jeopardize your personal reputation and friends. Don’t magnify the risk by using the same password for your corporate network.

3. Always log off when you leave your desk.
It’s smart security to log off your computer when you leave your desk. This is even more important when you have your social networking accounts open. If you leave your desk with your browser open to Facebook, you’re begging for a goofy co-worker to post a ridiculous status update in your name. In fact, it’s good policy to log off any site when you’re not using it. You probably don’t want the reputation of being the guy or gal who is always on Facebook, even when you’re sleeping.

4. Avoid unnecessary risks.
Don’t click on or forward links you are unsure about—check any URL with F-Secure’s free Browsing Protection. If someone is asking you for financial help or to spread the word about some controversy, check it out when you get home. Most importantly, leave installing software to the experts. If you need to install a plug-in to see something linked off a Twitter page, you probably don’t need to see that page.

5. Think about what you share with whom.
You know that you should never post anything on the web that you wouldn’t want to see in a newspaper. Consider anything that you post —including items you limit to only “friends” or “friends of friends”— to potentially be in the public domain. This list of 11 things you should never do online provides some great guidelines about what not to share.

Things that you’re fine with being public now may seem embarrassing or even painful later. You may wish for all those pictures of you and your ex or the videos of you and your former coworkers at karaoke would just disappear. But they won’t. So consider who you add to which accounts. Maybe you just want to use Facebook exclusively for non-work friends. Maybe you only want professional connections on LinkedIn. Whatever you do, think before you accept an invitation to connect. And on a site like Twitter, where your tweets are probably open to everyone, think before you share anything.

How do you use social networks at work? Do you have any rules to add? We’d love to know. Take this quick survey and comment below.

More posts from this topic

network

What is a supercookie and why is it more important than you think?

Many techie terms in the headlines lately. Supercookies, supertrackers, HTTP headers and X-UIDH. If you just skim the news you will learn that this is some kind of new threat against our privacy. But what is it really? Let’s dig a bit deeper. We will discover that this is an issue of surprisingly big importance. Cookies are already familiar to most of us. These are small pieces of information that a web server can ask our browser to store. They are very useful for identifying users and managing sessions. They are designed with security and privacy in mind, and users can control how these cookies are used. In short, they are essential, they can be a privacy problem but we have tools to manage that threat. What’s said above is good for us ordinary folks, but not so good for advertisers. Users get more and more privacy-aware and execute their ability to opt out from too excessive tracking. The mobile device revolution has also changed the game. More and more of our Internet access is done through apps instead of the browser. This is like using a separate “browser” for all the services we use, and this makes it a lot harder to get an overall picture of our surfing habits. And that’s exactly what advertisers want, advertising is like a lottery with bad odds unless they know who’s watching the ad. A new generation of supercookies (* were developed to fight this trend. It is a piece of information that is inserted in your web traffic by your broadband provider. Its purpose is to identify the user from whom the traffic comes. And to generate revenue for the broadband provider by selling information about who you really are to the advertisers. These supercookies are typically used on mobile broadband connections where the subscription is personal, meaning that all traffic on it comes from a single person. So why are supercookies bad? They are inserted in the traffic without your consent and you have no way to opt out. They are not visible at all on your device so there is no way to control them by using browser settings or special tools. They are designed to support advertisers and generate revenue for the mobile broadband provider. Your need for privacy has not been a design goal. They are not domain-specific like ordinary cookies. They are broadcasted to any site you communicate with. They were designed to remain secret. They are hidden in an obscure part of the header information that very few web administrators need to touch. There are two ways to pay for Internet services, with money or by letting someone profile you for marketing purposes. This system combines both. You are utilized for marketing profit by someone you pay money to. But what can and should I do as an ordinary user? Despite the name, this kind of supercookies are technically totally different from ordinary cookies. The privacy challenges related with ordinary cookies are still there and need to be managed. Supercookies have not replaced them. Whatever you do to manage ordinary cookies, keep doing it. Supercookies are only used by some mobile broadband providers. Verizon and AT&T have been most in the headlines, but at least AT&T seems to be ramping down as a result of the bad press. Some other operators are affected as well. If you use a device with a mobile broadband connection, you can test if your provider inserts them. Go to this page while connected over the device’s own data connection, not WiFi. Check what comes after “Broadcast UID:”. This field should be empty. If not, then your broadband provider uses supercookies. Changing provider is one way to get rid of them. Another way is to use a VPN-service. This will encapsulate all your traffic in an encrypted connection, which is impossible to tamper with. We happen to have a great offering for you, F-secure Freedome. Needless to say, using Freedome on your mobile device is a good idea even if you are not affected by these supercookies. Check the site for more details. Last but not least. Even if you’re unaffected, as most of you probably are, this is a great reminder of how important net neutrality is. It means that any carrier that deliver your network traffic should do that only, and not manipulate it for their own profit. This kind of tampering is one evil trick, throttling to extort money from other businesses is another. We take neutrality and equal handling for granted on many other common resources in our society. The road network, the postal service, delivery of electricity, etc. Internet is already a backbone in society and will grow even more important in the future. Maintaining neutrality and fair rules in this network is of paramount importance for our future society.   Safe surfing, Micke   PS. The bad press has already made AT&T drop the supercookies, which is great. All others involved mobile broadband providers may have done the same by the time you are reading this. But this is still an excellent example of why net neutrality is important and need to be guaranteed by legislation.     (* This article uses the simplified term supercookie for the X-UIDH -based tracker values used by Verizon, AT&T and others in November 2014. Supercookie may in other contexts refer to other types of cookie-like objects. The common factor is that a supercookie is more persistent and harder to get rid of than an ordinary cookie.   Image by Jer Thorp  

Nov 18, 2014
BY 
IMG_3395

5 ways to get ready to ask Mikko anything

It's like a press conference anyone can join from anywhere. And even if you don't have a question, you can upvote the ones you don't like and downvote the ones you do. President Obama did one. Snoop Dogg/Snoop Lion did one. An astronaut did one from outer space. And our Mikko Hypponen will sit down for his second Reddit AMA on December 2 at 9 AM ET. If you have something you've wanted to ask him about online security, great. If not, here are five resources that document some of Mikko's more than two decades in the security industry to prod you or prepare you. 1. Check out this 2004 profile of his work from Vanity Fair. 2. Watch his 3 talks that have been featured on TED.com. [protected-iframe id="7579bbf790267cc081ac7d92d951262c-10874323-9129869" info="https://embed-ssl.ted.com/talks/mikko_hypponen_fighting_viruses_defending_the_net.html" width="640" height="360" frameborder="0" scrolling="no" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""] [protected-iframe id="fdf818f4afa2f7dcb179c5516c44918c-10874323-9129869" info="https://embed-ssl.ted.com/talks/mikko_hypponen_three_types_of_online_attack.html" width="640" height="360" frameborder="0" scrolling="no" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""] [protected-iframe id="54be2fe9bce28ae991becbe3d4291e56-10874323-9129869" info="https://embed-ssl.ted.com/talks/mikko_hypponen_how_the_nsa_betrayed_the_world_s_trust_time_to_act.html" width="640" height="360" frameborder="0" scrolling="no" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""] 3. Check out his first AMA, which took place just after his first talk at TEDglobal was published. 4. Take a trip to Pakistan with Mikko to meet the creators of the first PC virus. [protected-iframe id="8c0605f62076aa901ed165dbd3f4fcd7-10874323-9129869" info="//www.youtube-nocookie.com/v/lnedOWfPKT0?version=3&hl=en_US&rel=0" width="640" height="360"] 5. To get a sense of what he's been thinking about recently, watch his most recent talk at Black Hat "Governments as Malware Creators". [protected-iframe id="54b24406f022e81b15ad6dadf2adfc93-10874323-9129869" info="//www.youtube-nocookie.com/v/txknsq5Z5-8?hl=en_US&version=3&rel=0" width="640" height="360"] BONUS: Make sure you follow him on Twitter to get a constant stream of insight about online security, privacy and classic arcade games. Cheers, Sandra

Nov 14, 2014
Facebook_Headquarters_Entrance_Sign_Menlo_Park

Poll: What does clicking Like really mean to you?

Social media is here to stay and it definitively changes our way to communicate. One new trend is the ability to communicate instantly without writing or saying anything. Good examples are Facebook’s Like-button and the indicators for what you are doing or feeling. Facebook’s Like-button is no doubt the most popular and important feature in this category. You really can’t be a Facebook user without getting in touch with it. But the big question is what you really mean by clicking Like? It sounds simple, but may be more complex than you think. You do not only express support for the post you like, it is also a social gesture towards the poster. You show that you have read the post and want to stay in touch. Another interesting question is how to deal with good posts about bad things. We see them almost daily. Someone is writing an excellent post about something that is very wrong. You really dislike the topic of the post even if you think it’s good that someone brings it up. You agree about something you dislike. Should you click Like? Does a like target the post or the topic of a post? There’s no generic rule for this and we all act differently. More activity, likes and comments, boost a post and makes it more visible. So it would make sense to like the post as we want to spread awareness about the problem. But it still feels wrong to like something that makes you feel sick. So that’s the poll question for today. How do you act when you see a good post about something bad? Do you click Like? [polldaddy poll=8445608]   Safe surfing, Micke  

Nov 13, 2014
BY