Your boss is worried. And her boss is worried, and so is her boss’ boss and so on… They’re all worried about Facebook and what you’re doing there.
More than 50% the largest corporations in America are so worried that they do not allow their employees to visit any social networking sites at work. No Facebook. No Twitter. Not even any LinkedIn! That could get pretty depressing.
Some of their worry is justified – even military officials have been caught posting classified information online. But a complete social networking ban is probably unenforceable, as the US Army has discovered. And in a new survey, we’re finding that over 50% of employees are still using Facebook at work.
Even if employers forbid social networking on company PCs, are they going to monitor what you’re doing on your smart phone?
Banning social media may even lead to a DECREASE in employee productivity. Yes, a DECREASE. Limited social network use has been linked to an overall increase in employees’ concentration and productivity. And companies like Dell have proven than embracing social networking can improve the bottom line.
Now, if your employer bans social networking for security reasons, that makes more sense.
Joan Goodchild of CSO Online lays out some excellent arguments against using Facebook specifically in her article “10 Security Reasons to Quit Facebook (And One Reason to Stay On).” And F-Secure’s Chief Research Officer Mikko Hyppönen refuses to open a Facebook account for security reasons, though he’s a fan of Twitter.
Despite the risks, I believe that shutting employees out from social networks disconnects them from what Ralph Waldo Emerson called “the current of events.” Employers can’t afford to keep employees who aren’t connected to rapidly evolving business climate around them. And employees— in an economy where anything that can be automated will be— shouldn’t neglect the opportunity to develop a unique online identity.
But if you’re going to engage in online communities during work hours, it’s your obligation to be safe and savvy about it. Here are a few specific steps you should take to protect yourself, your employer and your job:
1. Know your company’s social media policy and follow it.
Are you allowed to use social networks on company PCs? How often? Which sites? Should you comment as employee or about company matters? What company information are you allowed to share? Who should you consult if you have a question about any of these issues? All of these questions and more should be answered in your company’s social media policy. If you have never read your company’s policy, do it now. If your company doesn’t have a policy, suggest that they create one. Here are some examples. If the policy isn’t realistic, make a case for a policy that works.
2. Use different passwords for your work and your social media accounts.
Smart passwords matter. Annika has written about the importance of creating and remembering strong passwords. A vulnerable password on your Facebook account can jeopardize your personal reputation and friends. Don’t magnify the risk by using the same password for your corporate network.
3. Always log off when you leave your desk.
It’s smart security to log off your computer when you leave your desk. This is even more important when you have your social networking accounts open. If you leave your desk with your browser open to Facebook, you’re begging for a goofy co-worker to post a ridiculous status update in your name. In fact, it’s good policy to log off any site when you’re not using it. You probably don’t want the reputation of being the guy or gal who is always on Facebook, even when you’re sleeping.
4. Avoid unnecessary risks.
Don’t click on or forward links you are unsure about—check any URL with F-Secure’s free Browsing Protection. If someone is asking you for financial help or to spread the word about some controversy, check it out when you get home. Most importantly, leave installing software to the experts. If you need to install a plug-in to see something linked off a Twitter page, you probably don’t need to see that page.
5. Think about what you share with whom.
You know that you should never post anything on the web that you wouldn’t want to see in a newspaper. Consider anything that you post —including items you limit to only “friends” or “friends of friends”— to potentially be in the public domain. This list of 11 things you should never do online provides some great guidelines about what not to share.
Things that you’re fine with being public now may seem embarrassing or even painful later. You may wish for all those pictures of you and your ex or the videos of you and your former coworkers at karaoke would just disappear. But they won’t. So consider who you add to which accounts. Maybe you just want to use Facebook exclusively for non-work friends. Maybe you only want professional connections on LinkedIn. Whatever you do, think before you accept an invitation to connect. And on a site like Twitter, where your tweets are probably open to everyone, think before you share anything.
How do you use social networks at work? Do you have any rules to add? We’d love to know. Take this quick survey and comment below.
At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for like, say, a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason
F-Secure Labs reported this week on a new WhatsApp scam that’s successfully spammed over 22,000 people. Spam seems to be as old as the Internet itself, and is both a proven nuisance AND a lucrative source of revenue for spammers. Most people don’t see what goes on behind the scenes, but spammers often employ very sophisticated schemes that can expose web surfers to more than just ads for Viagara or other “magic beans”. Spam typically tries to drive Internet traffic by tricking people into clicking certain websites, where scammers can bombard unsuspecting web surfers with various types of advertising. Profit motives are what keep spammers working hard to circumvent spam blocks, white lists, and other protective measures that people use to try and fight back – and it can pay off. Numerous spammers have been indicted and suspected of generating hundreds of thousands of dollars in revenue from their spam campaigns, with one study projecting that spammers could generate in excess of 3.5 million dollars annually. While most spam circulates via e-mail, the popularity of services like WhatsApp is giving spammers new resources to exploit people, and new ways to make money. Here’s a few ways spammers and cyber criminals are using WhatsApp to make money off users: Following Malicious Links: One way that cyber criminals use WhatsApp to scam people is to trick them into following malicious links. For example, a recent scam sent SMS messages to WhatsApp users telling them to follow a link to update the app. But the message was not from WhatsApp, and the link didn’t provide them with any kind of update. It signed them up for an additional service, and added a hefty surcharge to victims' phone bills. Sending Premium Rate Messages: Premium rate SMS sending malware was recently determined by F-Secure Labs to be the fastest growing mobile malware threat, and WhatsApp gives cyber criminals a new way to engage in this malicious behavior. Basically the users receive a message that asks them to send a response – “I’m writing to you from WhatsApp, let me know here if you are getting my messages”, “Get in touch with me about the second job interview”, and various sexual themed messages have all been documented. Responding to these messages automatically redirects your message through a premium rate service. Spanish police claim that one gang they arrested made over 5 million euros using this scheme – leaving everyday mobile phone users to foot the bill. Manipulating Web Traffic: A lot of spam tries to direct web traffic to make money off advertising. As you might imagine, this means they have to get massive numbers of people to look at the ads they’re using for their scams. Scammers use WhatsApp to do this by using the app to spread malware or social engineer large numbers of people to visit a website under false pretenses. F-Secure Labs found that people were being directed to a website for information on where they could get a free tablet. In March there was a global spam campaign claiming people could test the new WhatsApp calling feature. Both cases were textbook scams, and instead of getting new tablets or services, the victims simply wasted their time spreading misleading spam messages and/or exposing themselves to ads. WhatsApp and other services are great for people, but like any new software, requires a bit of understanding to know how to use. Hopefully these points give WhatsApp users a heads up on how they can avoid spam and other digital threats, so they can enjoy using WhatsApp to chat with their friends. [ Image by Julian S. | Flickr ]
Espionage – it’s not just for James Bond type spies anymore. Cyber espionage is becoming an increasingly important part of global affairs, and a threat that companies and organizations handling large amounts of sensitive data are now faced with. Institutions like these are tempting targets because of the data they work with, and so attacks designed to steal data or manipulate them can give attackers significant advantages in various social, political and industrial theaters. F-Secure Labs’ latest malware analysis focuses on CozyDuke – an Advanced Persistent Threat (APT) toolkit that uses combinations of tactics and malware to compromise and steal information from its targets. The analysis links it to other APTs responsible for a number of high-profile acts of espionage, including attacks against NATO and a number of European government agencies. CozyDuke utilizes much of the same infrastructure as the platforms used in these attacks, effectively linking these different campaigns to the same technology. “All of these threats are related to one another and share resources, but they’re built a little bit differently to make them more effective against particular targets”, says F-Secure Security Advisor Sean Sullivan. “The interesting thing about CozyDuke is that it’s being used against a more diverse range of targets. Many of its targets are still Western governments and institutions, but we’re also seeing it being used against targets based in Asia, which is a notable observation to make”. CozyDuke and its associates are believed to originate from Russia. The attackers establish a beachhead in an organization by tricking employees into doing something such as clicking a link in an e-mail that distracts users with a decoy file (like a PDF or a video), allowing CozyDuke to infect systems without being noticed. Attackers can then perform a variety of tasks by using different payloads compatible with CozyDuke, and this can let them gather passwords and other sensitive information, remotely execute commands, or intercept confidential communications. Just because threats like CozyDuke target organizations rather than individual citizens doesn’t mean that they don’t put regular people at risk. Government organizations, for example, handle large amounts of data about regular people. Attackers can use CozyDuke and other types of malware to steal data from these organizations, and then use what they learn about people for future attacks, or even sell it to cyber criminals. The white paper, penned by F-Secure Threat Intelligence Analyst Artturi Lehtiö, is free and available for download from F-Secure’s website. [ Image by Andrew Becraft | Flickr ]