Facebook’s Instant Personalization Questions and Answers

(With apologies to F-Secure’s Mikko Hypponen—the @scobleizer of security—I ’m going to attempt to imitate his Questions and Answers format.)

Facebook’s Instant Personalization continues to concern people who worry about privacy on social networks. Here are the questions about it that I wish I’d been asked about it.

Q: What is Instant Personalization?
A: It’s Facebook’s pleasant way of saying that it automatically shares your account information with partner sites according to the privacy settings you’ve chosen.

Q: What’s “instant” about it?
A: Unless you’ve opted out, your data is now being shared. (This is true in many countries. Facebook hasn’t turned Instant Personalization on in Slovakia or Finland, for instance.)

Q: With whom exactly is Facebook sharing my data?
A: The original three were Pandora, Yelp and Microsoft Docs. In fall of 2010, Facebook added Rotten Tomatoes and Scribd. Then in winter of 2010, Clicker and TripAdvisor went live. More partners are coming.

Q: Why?
A: Facebook is a business. We don’t know the financial arrangements behind these partnerships but they are all a part of Facebook’s broader strategy to spread its functionality or ‘like’ buttons anywhere on the Internet it can.

Q: Can they do this?
A: Yep. It’s in the site’s Statement of Rights and Responsibilities AKA its terms and conditions. Grab a magnifying glass and a quadruple mocha, you’ll find it in there.

Q: Is this bad? Why am I shivering?!
A: Wired.com’s Threat Level blog called the recent implementation of Instant Personalization with Scribd a “privacy nightmare” because, among other reasons, it was difficult to opt out at first. Scribd has improved its opt out. But it’s still annoying.

Q: Why is it annoying?
A: Several reasons. 1. Facebook can partner with any site it chooses. Unless you opt of the function entirely, your information is automatically shared. 2. You may be friends with people—your boss, your mom, your employees—with whom you don’t want to share your movie or music tastes. Unless you’re paying close attention, you may be just doing just that. 3. The principle of it. Facebook says that its users can control their own information. This doesn’t meet that standard. 4. It’s too difficult to opt out. You have to drill down into the privacy settings to opt out of the feature entirely. Not being able to opt out of individual sites via Facebook’s privacy settings is especially annoying.

Q: How can I opt out?
A: I thought you’d never ask. To opt out completely: Go to “Account” > “Privacy Settings”. Under “Applications and Websites” click “Edit your settings”.  Find “Instant Personalization” and click “Edit Settings”.  Uncheck the box that says “Enable instant personalization on partner websites.” Once you do this, your information will not be shared with any partner site. You can also keep the feature on and block individual partners.

To opt out sharing with Microsoft Docs: Go to the Docs Facebook application page and click “Block Application”. Then click “Block Docs” on the pop-up.

To opt out of sharing with Pandora: Go to the Pandora Facebook application page and click “Block Application”. Then click “Block Pandora” on the pop-up.

To opt out of sharing with Yelp: Go to the Yelp Facebook application page and click “Block Application”. Then click “Block Yelp” on the pop-up.

To opt out of sharing with RottenTomatoes: Go to RottenTomatoes.com. Find the “Welcome” box with your Facebook profile picture in the upper left corner. Click “Learn More”. At the bottom of the pop-up just above the close button, click “disconnect”.

To opt out of sharing with Scribd: Go to Scribd.com. Find the “Welcome to Scribd – Where the world comes to read, discover, and share…” box on the top of the page. Click “No thanks” in the bottom right corner of that box.

To opt out of sharing with Clicker: Go to Clicker. Find the “Welcome to Clicker” box on the top right of the page. Click the “Disable” link.

To opt out of sharing with TripAdvisor: Go to TripAdvisor. Find the box at the top right of the page that says “TripAdvisor is using Facebook to show you friends’ trips and reviews.” Click “Disable” in that box.

Q: Is there any reason NOT to opt of Instant Personalization?
A: Sure. If you’re a responsible Facebook users who knows and trusts all your Facebook friends, connecting with them on various social sites could be fun and useful. But as Facebook adds more features like Places and shares your information with more sites, you’re taking a risk of sharing information you may not want to share. It’s not a driving while distracted by your cell phone risk. But it is a risk.

Note: The EFF monitors Facebook’s privacy policies closely and was a resource for this post.

More posts from this topic

FB archive

Your digital memories – will they vanish or persist?

If you like sailing and tall ships, I can recommend this podcast about Pam Bitterman’s book Sailing to the far horizon. It’s a great story about the last years of the community-operated ship Sofia, covering both a lot of happy sailing and the ship’s sad end in the early eighties. But this is not about hippies on a ship, it’s about how we record and remember our lives. In the podcast Pam tells us how the book was made possible by her parents saving her letters home. Perhaps they had a hunch that this story will be written down one day. Going on to state that e-mails and phone calls wouldn’t have been saved that way. That’s a very interesting point that should make us think. At least it made me think about what we will remember about our lives in, say, twenty years? We collect more info about what we are doing than ever before. We shoot digital pictures all the time and post status updates on Facebook. We are telling the world where we are, what we are doing and what we feel. Maybe in a way that is shallower than letters home, but we sample our lives at a very granular rate. The real question is however how persistent this data is? If we later realize we have experienced something unique enough to write a book about, have our digital life left enough traces to support us? Pam wrote the book about Sofia some twenty years later. A twenty year old paper is still young, but that’s an eternity in the digital world. Will you still be on the same social media service? Do you still have the same account or have you lost it. Does the service even exist? And what about your e-mails, have you saved them? How are your digital photos archived? You may even have cleaned up yourself to fit everything into a cheaper cloud account. Here’s something to keep in mind about retaining your digital life. Realize the value of your personal records. You may fail to see the value in single Facebook posts, but they may still form a valuable wholeness. If you save it you can choose to use it or not in the future. If you lose it you have no choice. Make sure you don’t lose access to your mail, social media and cloud storage accounts. That would force you to start fresh, which usually means data loss. Always register a secondary mail address in the services. That will help you recover if you forget the password. Use a password manager to avoid losing the password in the first place. Redundancy is your friend. Do not store important data in a single location. The ideal strategy is to store your files both on a local computer and in a cloud account. It provides redundancy and also stores data in several geographically separated locations. This is easy with younited because you can set it to automatically back up selected folders. Mail accounts have limited capacity and you can’t keep stuff forever. Don’t delete your correspondence. Check your mail client instead for a function that archives your mail to local storage. Check your social media service for a way to download a copy of your stuff. In Facebook you can currently find this function under Settings / General. It’s good to do this regularly, and you should at least do it if you plan to close your account and go elsewhere. Migrate your data when switching to a new computer or another cloud service. It might be tricky and take some time, but it is worth it. Do not see it as a great opportunity to start fresh and get rid of "old junk". If you are somewhat serious about digital photography, you should get familiar with DAM. That means Digital Asset Management. This book is a good start. Pam did not have a book in mind when she crossed the Pacific. But she was lucky and her parents helped her retain the memories. You will not be that lucky. Don’t expect your friends on Facebook to archive posts for you, you have to do it yourself. You may not think you’ll ever need the stuff, just like Pam couldn’t see the book coming when onboard Sofia. But you never know what plans the future has for you. When you least expect it, you might find yourself in a developing adventure. Make yourself a favor and don’t lose any digital memories. Safe surfing, Micke  

Oct 13, 2014
BY 
WP_20141003_09_44_53_Raw

On Ello you’re not a product, you’re a feature.

Most of us have some kind of relationship with Facebook. We either love it, hate it or ignore it. Some of us are hooked. Some have found new opportunities, and many have got themselves into a mess on Facebook. Some are worry-free and totally open while others are deeply concerned about privacy. But we probably all agree that Facebook has changed our lives or at least impacted our ways to communicate. Facebook has showed that social media is an important tool for both business and private affairs. Facebook was in the right place at the right time to become the de-facto standard for social media. But the success of Facebook is also what makes it scary. Imagine the power you have if you know everything about everyone in the civilized world. And on top of that with quite loose legislation about what you can do with that data. Ok, everything and everyone are exaggerations, but not too far from the truth. Others have tried to challenge Facebook, but no one has succeeded so far. One reason is that social media automatically is monopolizing. The most important selection criteria is where your friends are, and that drives everyone into one common service. The fact that even Google failed with Google+, despite their huge resources and a ready user base from services like Gmail, just underlines how solid Facebook’s position is. Ello is the latest challenger and they certainly have an interesting approach. Ello tries to hit Facebook straight in its weakest point and provide a service that respect user integrity. They may lack the resources of Google, but they can be credible in this area. The choice between Facebook and Google is like a rock and a hard place for the privacy minded, but Ello is different. Their manifesto says it all. Will Ello survive and will they be the David that finally defeats Goliath? Ello is in a very early phase and they certainly have a very long way to go. But remember that their success depends on you too. You may not be a product on Ello, but you are certainly a feature. The main feature, actually. The team can only provide a framework for our social interactions. But people to be social with is absolutely crucial for any social network. So Ello’s raise or fall is mostly in our hands now. They need enough pioneers to make it a vibrant society. The development team can make the service fail, but they can only create potential for success. Ello needs you to materialize that potential. So what’s my honest opinion about Ello? The fact that the service is based on privacy and integrity is good. We need a social media service like this. But there are also many open questions and dark clouds on Ello’s sky. People have complained about its usability. And yes, usability is quite weird in many ways. It’s also very obvious that Ello is too premature to be a tool for non-technical users. Now in October 2014, I would personally only invite people who are used to beta software. But both usability and the technical quality can be fixed, it just takes more work from the team. A bigger question mark is however the future business model of Ello. On Facebook you’re a product and that’s what pays for the “free” service. But how is Ello going to strike a balance between privacy and funding the operation? This is one of the big challenges. Another is if the privacy-promise really is enough? Many of us are already privacy-aware, but the vast majority is still quite clueless. What Ello needs is either a big increase in privacy awareness or something clever that Facebook doesn’t provide and can’t copy quickly. It may seem futile for a small startup to challenge Facebook. But keep in mind that Facebook was small too once in the beginning. Facebook showed us that we need social media. Perhaps Ello can show us that we need social media with integrity. But anyway, you are among those who decide Ello’s future by either signing up or ignoring it.   Safe surfing, @Micke-fi on Ello   Picture: ello.co screen capture

Oct 3, 2014
BY 
Unbenannt-3-1

How should we deal with defamation and hate speech on the net? – Poll

Everybody probably agree that the net has developed a discussion culture very different from what we are used to in real life. The used adjectives vary form inspiring, free and unrestricted to crazy, sick and shocking. The (apparent) anonymity when discussing on-line leads to more open and frank opinions, which is both good and bad. It becomes especially bad when it turns into libel and hate speech. What do you think about this? Read on and let us know in the poll below. We do have laws to protect us against defamation. But the police still has a very varying ability to deal with crimes on the net. And the global nature of Internet makes investigations harder. Most cases are international, at least here in Europe where we to a large extent rely on US-based services. This is in the headlines right now here in Finland because of a recent case. The original coverage is in Finnish so I will give you a short summary in English. A journalist named Sari Helin blogged about equal rights for sexual minorities, and how children are very natural and doesn’t react anyway if a friend has two mothers, for example. This is a sensitive topic and, hardly surprising, she got a lot of negative feedback. Part of the feedback was clear defamation. Calling her a whore, among other nasty things. She considered it for a while and finally decided to report the case to the police, mainly because of Facebook comments. This is where the really interesting part begins. Recently the prosecutor released the decision about the case. They simply decided to drop it and not even try to investigate. The reason? Facebook is in US and it would be too much work contacting the authorities over there for this rather small crime. A separately interviewed police officer also stated that many of the requests that are sent abroad remain unanswered, probably for the same reason. This reflects the situation in Finland, but I guess there are a lot of other countries where the same could have happened. Is this OK? The resourcing argument is understandable. The authorities have plenty of more severe crimes to deal with. But accepting this means that law and reality drift even further apart. Something is illegal but everybody knows you will get away with the crime. That’s not good. Should we increase resourcing and work hard to make international investigations smoother? That’s really the only way to make the current laws enforceable. The other possible path is to alter our mindset about Internet discussions. If I write something pro-gay on the net, I know there’s a lot of people who dislike it and think bad things about me. Does it really change anything if some of these people write down their thoughts and comment on my writings? No, not really. But most people still feel insulted in cases like this. I think we slowly are getting used to the different discussion climate on the net. We realize that some kinds of writing will get negative feedback. We are prepared for that and can ignore libel without factual content. We value feedback from reputable persons, and anonymous submissions naturally have less significance. Pure emotional venting without factual content can just be ignored and is more shameful for the writer than for the object. Well, we are still far from that mindset, even if we are moving towards it. But which way should we go? Should we work hard to enforce the current law and prosecute anonymous defamers? Or should we adopt our mindset to the new discussion culture? The world is never black & white and there will naturally be development on both these fronts. But in which direction would you steer the development if you could decide? Now you have to pick the one you think is more important.   [polldaddy poll=8293148]   Looking forward to see what you think. The poll will be open for a while and is closed when we have enough data.   Safe surfing, Micke  

Sep 8, 2014
BY