Facebook’s new profile is now being rolled out to all users. The new design has already given some an artistic new way to express themselves. But to the millions of us who rely on Facebook even more than email for digital communication, any change on Facebook leaves us wondering: What’s the catch?
The new profile doesn’t create any NEW privacy problems. However, it does take one existing privacy problem and make it more annoying.
Here’s what you need to know now:
1. Your privacy settings haven’t changed. But you should check out how your new profile looks.
The same people can see the same things. However, certain information—your birthday, education and professional experience—and the pictures you’re tagged in will be much more prominent in your new profile.
You can quickly hide these photos and information, or, with a little effort, adjust your settings so only you can see them. But once you have the new profile, you should go to Account > Privacy Settings> Under “Connecting on Facebook” click “View settings”> Click on “Preview My Profile” to see how most people see you.
2. Facebook’s photo and video tagging is annoying. And now that is more obvious.
The only way to stop a Facebook friend from tagging you in a photo is to unfriend that friend. With the old profile, you probably didn’t notice or care about this feature. You’d get an alert that you’ve been tagged in a photo and that a photo you were tagged-in had received a comment. Some users tag their friends in an image they are not in just to get them to look at and comment on said image. Some users tag friends in silly or gross images as a joke. Basically it’s an unsecured feature that is easily hacked for fun/mockery.
And the potential annoyance of this tagging tool wasn’t a big deal until Facebook put tagged photos at the top of your profile. Now, one funny or chemically imbalanced friend can decorate your profile with ridiculous images.
So now you have three choices:
a. BEST CHOICE: Only friend those whom you really trust.
b. Customize your privacy settings for “Photos and videos I’m tagged in” to “Only Me”.
To do this go to Account > Privacy Settings> Click on “Customize Settings”> Under “Things other share” and “Photos and videos I’m tagged in”, click “Edit Settings”> Under “Who can see photos and videos I’m tagged in” select “Customize” then “Only Me”. You can also exclude certain friends. But if you do that, you may end up having to find this stupid setting again.
c. Use Facebook Groups. But this is complex and not foolproof.
Allowing users to tag their friends is a unique feature that has helped Facebook become the world’s largest photo sharing site. This feature will probably never be eliminated. However, Facebook could make opting out of it much simpler. A good model would be what Facebook did with Facebook Places. The first time a friend tagged you in a Place, Facebook asked if you wanted to allow friends to tag you. (Another method would be to allow users to block certain friends from tagging them in photos or videos. But this is again complex and not foolproof.)
3. Your birthday is now more obvious, so please do not use it as a password ever for anything.
Facebook has taken one of our prime identifying pieces of personal information and made it a minor holiday. Even if you don’t allow anyone but friends to see your birthday on Facebook, your birthday messages may show up on your profile and in friends of friends’ Top News—especially if you and your friends broadcast your activity.
So, fine. People know when you’re born. That would be fine, if there weren’t potentially millions of people using their birthdays as PIN numbers for their ATM cards. Here’s a simple system for creating and remembering strong passwords.
4. You may want to hide your work and education experience.
Your “experience” is now at the top of your profile. If for any reason you would like to keep this professional information from being so prominent in your online life, you need to change your sharing settings to “Friends Only” in general go to Account > Privacy Settings> Under “Connecting on Facebook” click “View settings”> Under “See your education and work” you select “Customize” then “Only Me”.
5. Facebook is taking on LinkedIn (and possibly another new Google social network.)
You don’t have to be THE social media guru to figure out Facebook’s master plan. Not only do they want to integrate Facebook into every aspect of the web, they want your Facebook profile to be your ONE profile on the web.
To make your profile central to your web identity, Facebook has stay ahead of potential competitors like Google (the search engine giant is rumored to be launching some sort of direct Facebook competitor and 2011) and to replace (or absorb) any existing sites that might offer an alternative to Facebook.
Now that MySpace lost, it seems Facebook’s next target is LinkedIn. LinkedIn is a virtual resume/business networking tool for about 50 million people around the globe. Facebook’s new profile seeks to make your profile into more of a business card—not quite a résumé, yet. But it’s clear that Mark Zuckerberg and his crew recognize the value of making Facebook valuable to your professional needs, and Facebook’s audience is getting a little older (and more professional) every day.
Facebook’s new profile emphasizes Facebook’s dominating strength— photos—while revealing its strategy for the future. If you’re going to keep using Facebook, as a half a billion “friends” do, it’s always worth spending a little time thinking about how Facebook sees you.
Look out for those tagged photos,
Little changes can make a difference. For instance, Twitter's decision to switch a star for a heart as its "Favorite" button increased use of the button by as much as 27.82 percent. And it's clear that despite Wall St. demanding that site grow faster and be easier for new users to grasp to have some hope of keeping up with competitors like Facebook and Snapchat, the site is still sweating the small stuff. Here are the four changes to the service announced this week: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words! Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed. Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. These tweaks are in line with Twitter's tradition of paying attention to how people use the site and make it easier for them to do what early adopters are already doing. That's how we got hashtags, retweet buttons and @ replies. Now you'll be able to tweet a bit longer messages, something people do now with screenshots of text, and have more public conversations, something people do now by putting a "." before someone's @username so their whole feed sees the conversation not just people who happen to follow you and the user you're conversing with. Cool. These are useful little nudges that will keep people who already love the site engaged -- even though they may have some ugly unforeseen consequences. But will they transform Twitter and spark a new wave of growth? Not likely. What would without alienating the hundreds of millions of loyal users? Tough question and we'd like to know what you think. [polldaddy poll=9429603] Cheers, Jason [Image by dominiccampbell | Flickr]
Allegations that Facebook "suppressed" conservative news, first reported by Gizmodo, quickly snowballed into broader charges that Facebook "censors" viewpoints its employees doesn't like. Facebook is the first access point to the internet for hundreds of millions if not a billion people around the world. And for millennials in the U.S., it is their primary source for political news. Some have suggested that the site could actually tilt the 2016 U.S. presidential election. Hence Facebook takes these allegations and the damage they've done to Facebook's image among conservatives seriously. Users will never be able to control the "Trending" section of the site, which Facebook insists is handled objectively as possible through curators (and, apparently, a lot of help from Google). But you do have some control over your news feed, which is generated by Facebook's algorithm "Edgerank." There are things you can do to influence your feed in hopes of seeing a diverse flow of information that doesn't simply confirm your biases. Here are 5: Get rid of the noise. Go to https://www.facebook.com/friends/organize and add the people you want to get less news from to your "acquaintances" list. You'll see their posts a lot less often and -- best of all -- they'll have no idea you've demoted them. Let Facebook do less of the picking for you. On the left column of your home page, under Favorites, next to News Feed click the arrow and select "Most Recent". This won't turn off Facebook's algorithm completely, but it will make it more likely you'll see a diversity of sources in your feed. Trust someone. Find a few people you respect who have a different political leanings than you and ask them for one Facebook page to follow. Just one? That's enough. Once you like the page, Facebook will help from there by suggesting a few pages with similar leanings. Of course, you're relying on Facebook's recommendations. But if you don't trust Facebook at all, this would be a good time to delete your account. Prioritize the new blood. Click on the down arrow in the upper right corner of any Facebook page and select "News Feed Preferences" and then select "Prioritize who to see first" and then on the dropdown menu select "Pages only." Now click on those new pages you just added to your stream -- along with the other valuable news sources you think help keep you informed. 5. Teach Facebook what you like. When you see something you like, click on it, comment on it, interact with it. Facebook exists to keep you in Facebook and will reward your clicks with similar content. And if you get a post you don't like, you can tell Facebook by clicking on that subtle little down arrow, which will show you this: Yes, you're sort of "censoring" your feed. But at least it's you doing it. Cheers, Jason [Image by Turinboy | Flickr]
Many of you have seen them. And some of you have no doubt been victims too. Malware spreading through social media sites, like Facebook, is definitively something you should look out for. You know those posts. You raise your eyebrows when old Aunt Sophie suddenly shares a pornographic video with all her friends. You had no idea she was into that kind of stuff! Well, she isn’t (necessary). She’s just got infected with a special kind of malware called a social bot. So what’s going on here? You might feel tempted to check what “Aunt Sophie” really shared with you. But unfortunately your computer isn’t set up properly to watch the video. It lacks some kind of video thingy that need to be installed. Luckily it is easy to fix, you just click the provided link and approve the installation. And you are ready to dive into Aunt Sophie’s stuff. Yes, you probably already figured out where this is going. The social bots are excellent examples of how technology and social tricks can work together. The actual malware is naturally the “video thingy” that people are tricked to install. To be more precise, it’s usually an extension to your browser. And it’s often masqueraded as a video codec, that is a module that understands and can show a certain video format. Once installed, these extensions run in your browser with access to your social media accounts. And your friends start to receive juicy videos from you. There are several significant social engineering tricks involved here. First you are presented with content that people want to see. Juicy things like porn or exposed celebrities always work well. But it may actually be anything, from breaking news to cute animals. The content also feels safer and more trustworthy because it seems to come from one of your friends. The final trick is to masquerade the malware as a necessary system component. Well, when you want to see the video, then nothing stops you from viewing it. Right? It’s so easy to tell people to never accept this kind of additional software. But in reality it’s harder than that. Our technological environment is very heterogeneous and there’s content that devices can’t display out of the box. So we need to install some extensions. Not to talk about the numerous video formats out there. Hand on heart, how many of you can list the video formats your computer currently supports? And which significant formats aren’t supported? A more practical piece of advice is to only approve extensions when viewing content from a reliable source. And we have learned that Facebook isn’t one. On the other hand, you might open a video on a newspaper or magazine that you frequently visit, and this triggers a request to install a module. This is usually safe because you initiated the video viewing from a service that shouldn’t have malicious intents. But what if you already are “Aunt Sophie” and people are calling about your strange posts? Good first aid is going to our On-line Scanner. That’s a quick way to check your system for malware. A more sustainable solution is our F-Secure SAFE. Ok, finally the poll. How do you react when suddenly told that you need to download and install software to view a video? Be honest, how did you deal with this before reading this blog? [polldaddy poll=9394383] Safe surfing, Micke Image: Facebook.com screenshot