Studies have said public speaking makes as many as 3 out of 4 people anxious. But that was before Facebook.
The 650 million people on Facebook suggest that most of us are getting over—or want to get over—that fear of communicating (or at least sharing pictures) in public. In just a few years, Twitter, YouTube and Facebook have given billions of people the chance to connect to an audience they would never had access to before.
But now that you’re becoming comfortable in public, you may begin to wonder: Am I revealing too much? In a world with the NSA, TMZ and Wikileaks, do I have any privacy? Is it possible to be a public person and still protect my information from being misused?
The more visible, attractive or rich you are, the more you’re a target for the haters, the stalkers and online criminals of the 21st century. Heck, if you have a credit card, you’re a target for both the online criminals and unscrupulous marketers of the world.
Sharing personal information in an age where data can travel faster than lightning requires a 21st century view of data privacy. Some think it’s vain to worry about privacy. But don’t think about your ego, think about social engineering.
Wiktionary describes social engineering as “The practice of tricking a user into giving, or giving access to, sensitive information, thereby bypassing most or all protection.” Criminals have discovered that human error is the easiest vulnerability to exploit. If you’re not careful, your private data (or even public data) can be used to fool you into making mistakes that even your award-winning Internet Security can’t prevent.
Ignorance may be bliss, but it’s not an excuse. Once your private data is stolen, you’ll have to deal with the consequences. The good news is that you can do a lot to make your data more secure
My nephew once told me, “Facebook is so easy that even old people can use it.” And by old people, he meant me.
I agree with my nephew. Most people who use social media don’t suffer significant negative consequences for doing so—or there wouldn’t be millions of new people trying it every day. Stories of people being fired or arrested for what they’ve done on Facebook are rare. But they get lots of attention because Facebook is the superstar everyone knows.
Only a small percentage of those on social media fall victim to the worst of identity theft, malware or scams. And that’s still too many people suffering needlessly—especially because most of these scourges are avoidable.
If you learned to manage the benefits and risks of email, you can do the same for social media. Here a few things you can do to help keep your private data private.
1. Decide why you’re social networking.
For some, social networking is an extension of your private life. You mostly interact with people you know or would like to know in the real world. The main topics of conversation are personal. Even when you delve into entertainment or politics or sports, it’s about sharing opinions to have fun and connect. Intimacy is the goal so private things are often shared nonchalantly. For instance, you might reveal what you did on a day when you played hooky from school or work.
For others, social networking is like interacting at a conference. You’re seeking out people in your industry or whom you admire. Conversation is like a cocktail party—being interesting and on-topic matters. When you talk about entertainment or politics or sports, it’s a way to network and establish trust. You want people to feel like they know you, but getting too personal too fast raises red flags. For instance, you may reveal what you did on your vacation but only in a way that you wouldn’t mind your boss reading.
For a growing number of people, social network is a chance to build a little fame or fortune. You’re looking for an audience who trusts and enjoys you to the point you might even sell them things. You converse with fellow influencers and friends but you also broadcast for a targeted or general audience. When you talk about entertainment or politics or sports, you’re entertaining or engaging an audience while establishing expertise. You may share extremely private details or never talk about your personal life. Either way, you’re establishing a persona that’s relatable to the audience you’re trying to attract. For instance, you may reveal a joke a well-known person shared with you.
By the time you’re out of college for a few years, most people have tried out some variation of each of these approaches to social media. And your approach definitely affects your data security.
The rule is: the bigger the audience you seek, the more you have to think about the information you share.
All of us have to protect our ID, account and phone numbers, our address and our Mother’s maiden name. But if you’re an aspiring Disney star or class president, you have to think about which pictures you take—since you know they’ll all be posted eventually. And George Clooney probably shouldn’t use Foursquare to share his location unless he wants to spend his day shaking hands or filing restraining orders.
We all need to be cautious about sharing details that can be used to scam us. If you achieve, or accidentally achieve, fame, your privacy will become even more precious. So if you want to be internet famous, you need to be savvy about which information you share online—or you’ll have to hire people who are.
2. Secure your systems
Don’t use the default password for your voicemail or anything. Use strong, unique passwords for all your accounts. Don’t use work email addresses or passwords for social accounts. Put security software on your PC and your mobile device, if possible. Password protect your Wi-Fi networks. Turn on secure browsing on Facebook. Put a remote lock on your mobile phone. Always lock your PC and mobile devices when you aren’t using them. Keep your system and application software updated. (Our free Health Check makes that easy.) Turn off GPS on your phone and pictures if you don’t want strangers to know your location.
3. Choose services you trust
4. On a social network, your information could be shared with everyone– no matter what your privacy settings are.
Twitter is simple. There are two privacy settings: everyone or “Protect my tweets”. But even if you go with the protected option, your approved followers can still retweet your information to everyone. Facebook’s privacy settings are much more complex. They’re so complex that it almost feels like you should get college credits for really using them. Going with “Friends Only” is a good start, then you have to decide if you want your page on Google (if you don’t want your Facebook page to show up on Google, go to Account > Privacy Settings > Apps and Websites: Edit your settings > Public Search: Edit Settings > Uncheck Enable public search) and if you want to automatically share your information with other websites.
The safest rule is: get your settings right and still assume that what you post could go public so only share information you wouldn’t mind a future boss (or fan) seeing. NEVER share information that could be used to crack your passwords. Also keep in mind that the information you’re sharing that could be used by identity thieves and social engineers.
5. Be available or don’t
There is a difference between following and friending people. You can follow a lot of people but our brains can only handle around 130 friends. Rejecting or ignoring friend requests can be emotionally difficult, but your privacy is more important than others’ feelings. I say follow anyone on Twitter but on Facebook I’d recommend only befriending people you know or trust. And realize that the person is your friend, not their links. If anyone begins to spam you, let them know the problem. If they keep spamming, unfriend them. If anyone harasses you at all, block their communication. If you’re threatened, contact law enforcement.
You have the right to keep your private data secure while living your digital life to the fullest. All you have to do is respect your own data privacy and do your best to make sure that the people and businesses you interact with do the same.
For this year's World Day against Cyber Censorship, F-Secure is giving away free subscriptions for our one-button Freedome app. You can use the key qsf257 to get a free 3-month subscription to Freedome! Freedom of expression is an important issue for everyone. Developments over the past year have highlighted how sensitive the matter is. It transcends national and cultural borders, yet these borders shape the issue differently for people across the globe. It belongs to us all, but it means different things to different people. Reporters without Borders launched the World Day against Cyber Censorship in 2008. Its intent is to raise awareness that our rights to say what we really think are not something to take for granted. Free speech is a dynamic concept that constantly grows and contracts in the face of developments that threaten its growth. While the Internet has given many people across the globe a powerful new voice, there are always threats mobilizing against this invaluable resource. The World Day against Cyber Censorship draws attention to this struggle. Last year Reporters without Borders compiled a list of what they call “Enemies of the Internet” as part of the annual event. If you look through it you’ll notice a diverse list of government agencies from nations across the world. Many of the events that highlight the fragility of our digital freedoms are attributable to these institutions, such as the Gemalto hack that saw the encryption keys to millions of phone calls stolen by the NSA and its fellow conspirators. And in some cases surveillance is just the beginning, as once these institutions identify their targets they can escalate their actions to include oppression. Hong Kong protestors saw this when local pro-democracy websites became infected with malware. Turkish people saw this during the Twitter crackdown. Drawing attention to these agencies as “enemies” of the Internet places the struggle within a larger dichotomy – enemies and allies. Even if it is a bit of a cliché or oversimplification of the conflict, it points out that people still have an opportunity to mobilize and assert their rights. And nobody is alone in this fight - we all have enemies and allies in this struggle. Having said all of this, World Day against Cyber Censorship isn't all about doom-and-gloom. Reporters without Borders is working to circumvent a number of websites blocked by governments. The Electronic Frontier Foundation continues to work to inform, educate, and represent the voices crying out for a free and open Internet. And F-Secure wants to help by making privacy and security solutions easy and accessible for people all over the world. Just get your trial version of the app and then use the key when it asks for your subscription number. Freedome gives you a one-button app that lets you encrypt your communications, disable trackers, and even change your virtual location. Check out this blog post for more information about the app. It's first come first serve, so don't miss this chance to take control of your digital freedom!
This year’s Mobile World Congress (MWC) is coming up next week. The annual Barcelona-based tech expo features the latest news in mobile technologies. One of the biggest issues of the past year has enticed our own digital freedom fighter Mikko Hypponen to participate in the event. Hypponen, a well-known advocate of digital freedom, has been defending the Internet and its users from digital threats for almost 25 years. He’s appearing at this year’s MWC on Monday, March 2 for a conference session called “Ensuring User-Centred Privacy in a Connected World”. The panel will discuss and debate different ways to ensure privacy doesn’t become a thing of the past. While Hypponen sees today’s technologies as having immeasurable benefits for us all, he’s become an outspoken critic of what he sees as what’s “going wrong in the online world”. He’s spoken prominently about a range of these issues in the past year, and been interviewed on topics as diverse as new malware and cybersecurity threats, mass surveillance and digital privacy, and the potential abuses of emerging technologies (such as the Internet of Things). The session will feature Hypponen and five other panelists. But, since the event is open to public discussion on Twitter under the #MWC15PRIV hashtag, you can contribute to the conversation. Here’s three talking points to help you get started: Security in a mobile world A recent story broken by The Intercept describes how the American and British governments hacked Gemalto, the largest SIM card manufacturer in the world. In doing so, they obtained the encryption keys that secure mobile phone calls across the globe. You can read a recent blog post about it here if you’re interested in more information about how this event might shape the discussion. Keeping safe online It recently came to light that an adware program called “Superfish” contains a security flaw that allows hackers to impersonate shopping, banking, or other websites. These “man-in-the-middle” attacks can be quite serious and trick people into sharing personal data with criminals. The incident highlights the importance of making sure people can trust their devices. And the fact that Superfish comes pre-installed on notebooks from the world’s largest PC manufacturer makes it worth discussing sooner rather than later. Privacy and the Internet of Things Samsung recently warned people to be aware when discussing personal information in front of their Smart TVs. You can get the details from this blog post, but basically the Smart TVs voice activation technology can apparently listen to what people are saying and even share the information with third parties. As more devices become “smart”, will we have to become smarter about what we say and do around them? The session is scheduled to run from 16:00 – 17:30 (CET), so don’t miss this chance to join the fight for digital freedom at the MWC. [Image by Hubert Burda Media | Flickr]
Ordinary people here in Finland have been confronted with yet another cybersecurity acronym lately, DoS. And this does not mean that retro-minded people are converting back to the pre-Windows operating system MS-DOS that we used in the eighties. Today DoS stands for Denial of Service. This case started on New Year’s Eve when customers of the OP-Pohjola bank experienced problems withdrawing cash from ATMs and accessing the on-line bank. The problems have now continued with varying severity for almost a week. What happens behind the scene is that someone is controlling a large number of computers. All these computers are instructed to bombard the target system with network traffic. This creates an overload situation that prevents ordinary customers from accessing the system. It’s like a massive cyber traffic jam. The involved computers are probably ordinary home computes infected with malware. Modern malware is versatile and can be used for varying purposes, like stealing your credit card number or participating in DoS-attacks like this. But what does this mean for me, the ordinary computer user? First, you are not at risk even if a system you use is the victim of a DoS-attack. The attack cannot harm your computer even if you try to access the system during the attack. Your data in the target system is usually safe too. The attack prevents people from accessing the system but the attackers don’t get access to data in the system. So inability to use the system is really the only harm for you. Well, that’s almost true. What if your computer is infected and participates in the attack? That would use your computer resources and slow down your Internet connection, not to speak about all the other dangers of having malware on your system. Keeping the device clean is a combination of common sense when surfing and opening attachments, and having a decent protection program installed. So you can participate in fighting DoS-attacks by caring for your own cyber security. But why? Who’s behind attacks like this and what’s the motive? Kids having fun and criminals extorting companies for money are probably the most common motives right now. Sometimes DoS-victims also accuse their competitors for the attack. But cases like this does always raise interesting questions about how vulnerable our cyber society is. There has been a lot of talk about cyber war. Cyber espionage is already reality, but cyber war is still sci-fi. This kind of DoS-attack does however give us a glimpse of what future cyber war might look like. We haven’t really seen any nations trying to knock out another county’s networks. But when it happens, it will probably look like this in greater scale. Computer-based services will be unavailable and even radio, TV, electricity and other critical services could be affected. So a short attack on a single bank is more like an annoyance for the customers. But a prolonged attack would already create sever problems, both for the target company and its customers. Not to talk about nation-wide attacks. Cyber war might be sci-fi today, but it is a future threat that need to be taken seriously. Safe surfing, Micke Image by Andreas Kaltenbrunner.