Will Google+ ever replace Facebook? It’s difficult to imagine. While 15 million people—including tens of thousands representing businesses—have reportedly signed up for the beta, Google+ is still some 700 million users behind Facebook.
However, it’s clear that the search giant has created a social platform with interesting features—like Circles and Hangouts—worth checking out. And for me, Google+ represents more than a Facebook clone that lets me know I have new friends whenever I log into my Gmail or Google Reader. It’s a chance to rebuild my social network using what I learned from years of using Facebook, Twitter and MySpace.
In many countries you can start your Google+ account now, by logging in here. Here’s a nice preview of what you’ll find there:
To be honest, I’m not the world’s biggest Google fan. I’ve even tried to get it out of my life. But I do recognize that there is an opportunity here to make my social interactions on the web more interesting with a little less risk. So here’s how you can start your social network over on Google+.
1. Know why you’re using a Google+.
When Nirvana’s Kurt Cobain used to complain about the burdens of fame, critics would say, “No one ever started a rock band to NOT become famous.” And no one goes on a social network to be ignored. We just want control over what kind of attention we get.
Google is a business that gives away the vast majority of its products for free. Why? The old saying goes, “If you aren’t paying, you are the product.” Google makes billions selling you to advertisers. When you search (or check your Gmail), you pay for it by experiencing ads. Search will always be the core of Google’s business. So what you share on Google+, if you allow it to be public, is likely to show up in a Google search.
Some say Google+ isn’t a vast improvement over Facebook. The same potential to share information you shouldn’t exists and soon even things like games and apps that create privacy problems on Facebook will appear on +. I agree. However, you have improved. You are get what is at stake when using a social network. You know that people have lost jobs and scholarships because of their social media presences. And in the US, your social networking history is even fair game for potential employers. Knowing all this, there are tools in Google+ that make sharing more logically and potentially safer.
If you’re at the point that you feel you still want to be social but you’re existing network doesn’t work anymore…. If you’re sick of having your information shared and being opted into new features all the time… If you just want to start over, Google+ is perfect for you.
2. Get your privacy settings right.
Are Facebook’s privacy settings purposely confusing or is there just so much going on with the site that they have to be complex? Both answers are true. Some features—like facial recognition, using your identity in ads and Instant Personalization—are, I believe, purposely hidden. Others just naturally are buried to make the site easy to use.
Google+ is still relatively simple. It will become more complex but you still can quickly get most of your privacy settings right. Here are the three most important settings.
Prevent anyone on Google+ from emailing you
As my social networks use has grown, my email has become more sacred. I use it for business and close family and friends, exclusively. Google+ as a default gives everyone on the network the right to email you.
To turn this off, go to the gear in the top right corner and select “Google+ Settings”.
Select “Profile and privacy”.
Next to Public profile information click “Edit visibility on profile”.
Under your profile image, you’ll a “Send an Email” box. Click on that.
Until, at least, you have your circles set uncheck the box next to “Allow people to email you from a link on your profile”.
Turn off email notifications
Go to the gear in the top right corner.
Click on Google+ settings.
On the left of the next screen click on “Google+”.
I recommend you uncheck every box on this screen. How will you know if you have any Google+ activity? There’s a notification box that will automatically pop up in red on the black interface bar that appears whenever you use any Google site.
Now, while you’re on this page.
Edit who can see your pictures and videos
On the bottom of the Google+ Settings screen, you’ll see “You can change the visibility of your photos and video tabs on your profile.”
Click on “photos” first.
Until you set up your Circles, you may want to turn this tab off.
When you’re done adjusting these settings, click save then go back in your browser and do the same thing for videos.
3. The most important step: Take your circles seriously.
The average Facebook user has 120 friends. They also follow over 100 groups, brands, celebrities and organization. This produces a tremendous amount of information. As a result, Facebook edits your feed to give you the updates you’re most likely to interact with.
You may be following people you haven’t talked with in years and missing updates from your mom. And you’re probably sharing everything with everyone—unless you use Lists or Groups, which are challenging. As a result, people are often sharing much more than they realize.
Google+ aims to fix that. You don’t want to share your travel plans with anyone but your family? Only Google+ that is easy if you take your Circles seriously. As you add new friends, place them in the right circles.
And as you share, only share with the Circles who you want to reach. It’s much simpler than Facebook’s Groups and just requires a little thought before each post.
More on Google+
Many people think Google+ isn’t just about competing with Facebook, it’s a social backbone for web. Regardless, these 21 Google+ Privacy Tips will put you ahead of the curve on the fastest growing social network in history.
The user register of AshleyMadison has been hacked. You don’t know what that is? Well, that’s perfectly fine. It’s a dating site for people who want to cheat on their spouses. Many dislike this site for moral reasons, but there is apparently a demand for it. The Canadian site has some 37 million users globally! Some user data has already been leaked out and the hackers, calling themselves Impact Team, have announced that they will leak the rest unless the site shuts down. So this hack could contribute to many, many divorces and a lot of personal problems! "We will release all customer records, profiles with all the customers' sexual fantasies, nude pictures and conversations and matching credit card transactions, real names and addresses." The Impact Team This is one hack in a long row, not the first and certainly not the last site hack where user data is leaked. But it is still remarkable because of the site’s sensitive nature. Think about it. What kind of information do you store in web portals and what bad could happen if that data leaks out? If you are cheating on your spouse, then that is probably one the most precious secrets you have. Disclosure of it could have devastating effects on your marriage, and maybe on your whole life. Millions of users have put their faith in AshleyMadison’s hands and trusted them with this precious secret. AshleyMadison didn’t misuse the data deliberately, but they failed to protect it properly. So it’s not that far-fetched to say that they cheated on the cheaters. What makes the AshleyMadison hack even worse is the site’s commercial nature. Users typically pay with a credit card issued in their own name. They can appear anonymously to their peers, but their true identities are known to the site owner, and stored in the database. So any leaked information can be linked reliably to real people. The sad thing is that the possibility of a leak probably never even crossed the mind of these 37 million users. And this is really the moral of the story. Always think twice before storing sensitive information in a data system. You must trust the operator of the system to not misuse your data, but also to have the skills, motivation and resources to protect it properly. And you have very poor abilities to really verify how trustworthy a site is. This is not easy! Refraining from using a site is naturally the ultimate protection. But we can’t stop using the net altogether. We must take some risks, but let’s at least think about it and reflect over what a compromised site could mean. This hack is really interesting in another way too. AshleyMadison is a highly controversial site as cheating is in conflict with our society’s traditional moral norms. The hack is no doubt a criminal act, but some people still applaud it. They think the cheaters just got what they deserved. What do you think? Is it right when someone takes the law in his own hands to fight immorality? Or should the law be strictly obeyed even in cases like this? Can this illegal hacking be justified with moral and ethical arguments? [polldaddy poll=8989656] Micke Image: Screenshot from www.ashleymadison.com
At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for, like a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason
When an enigmatic and groundbreaking artist started making waves on Youtube, the public was simultaneously curious and in awe of this new type of sonic assault, detached from any specific genre, culture or style. nano draws on life experience accumulated in NYC and Japan to create a truly global aesthetic. nano’s music transcends the confines of nationalities and ethnicities, and reflects nano’s “no national borders” motto. Despite being the product of a united and connected world, nano chooses to be shrouded with a veil of mystery and privacy. Like we here at Freedome, nano believes that personal privacy is a choice and the only person to control it should be YOU YOURSELF. We created Freedome because we LOVE the digital and connected world we all live in. We love it so much, that we want to give everyone the tools to enjoy it to the max by not having to worry about the negative sides that come with it. It’s all about choice and keeping control. A lot of your personal information is shared without your approval, and we should be able to share everything you want without fear of your stuff being stolen or used against you. Just like nano, we think that sharing your passions and keeping your privacy are not mutually exclusive. To celebrate our mutual love for privacy and a connected world, nano has teamed up with Freedome with a special exclusive song, which can be found here. Join our global troop of digital freedom fighters. Your privacy, your choice.