If you saw the movie The Social Network, you may remember how it depicts Napster founder Sean Parker discovering Facebook. He spies a female college student who he’s ‘dating’ using the site almost immediately after they’ve woken up together. It’s a telling detail.
Several of the men around F-Secure discovered Facebook did so by looking over their wives’ or girlfriends’ shoulders. This anecdotally confirms what Comscore found in July of 2010: social networks reach more women than men and women spend 30% more time on social networks than men do.
In 2004, I was working at a company that was building a social network to compete with MySpace, which had quickly replaced Friendster as the most popular social network in the world. Our team saw how MySpace courted club culture and built celebrities up as they lured bigger celebrities in. We wanted to replicate this feeling of digital nightlife.
Of course, the theory that women attract men to real life social events has motivated nightclubs around the world to offer discounts to females through various promotions for generations. Thus we decided that it was women who drive the growth of social networks, most effectively recruiting others. Sadly, for business reasons, we never got to test that theory out.
But now it seems Google+ may be employing a strategy that is having an opposite effect: men are clearly growing the network. Based on a 46,573 sample of users, SocialStatistics.com finds 86% of Google+ users are male. That’s probably an overestimation, but an abundance of males is a very familiar statistic to those of us who have targeted beta audiences and early adopters.
When you look at total users, there’s no doubt that Google+’s beta is successful. Some have called it the fastest growing social network ever. And Google definitely has not repeated the privacy gaffes in the launch of its Buzz network, which immediately connected users to Gmail contacts.
By only launching a limited field trial, Google has made Plus exclusive, attracting, as F-Secure Security Advisor Sean Sullivan points out, “…just the type of folks that you want as beta testers.”
But will this beta tester population grow a network big enough to compete with Facebook, the largest social network in human history? This privacy-sensitive decision could end up hurting Google+’s bottom line. And it seems that the search giant is beginning to recognize this.
Google+ has now extended 150 invites to all users of the site, a variation on the strategy that made Gmail a global powerhouse. And users can now invite friends via Twitter links.
But the question remains, since you can’t advertise on Facebook, how do you reach those non-beta users who will make your network social? Ask Tom Anderson your friend from MySpace. He’s advising Google+ to court the influencers that made MySpace such a juggernaut and to do so quickly.
CC image by: Sean MacEntee
In the early twenty-first century, when hackers were mostly pranksters, having security software on your PC was mostly about saving you some trouble. In 2014, international crime syndicates regularly co-opt millions of computers in order to systematically steal banking information, take identities and hold files for ransom, security isn't about convenience. It's about giving our families the freedom to live our lives online with out the threat of strangers invading our lives, hijacking our time and money. An anti-virus on one PC is a good step. But who just uses one PC now? Many of us three different devices before breakfast. That's why we created F-Secure SAFE -- it's built to protect all the devices and all of the people in your family. The latest update of SAFE is designed to make it easier to install on infected computers for a smoother overall experience. It also gives your tools to keep your devices and family safe wherever they go. Since SAFE is such a dramatic expansion of what our traditional F-Secure Internet Security does we wanted to cover 16 ways it protects you, your family and your devices. And to celebrate the new SAFE launch, we're giving away one SAFE hoodie and a free year of SAFE on our Facebook page every day for 16 days beginning on September 16. Please read the rules and enter now. Here's how SAFE protects you, your devices and your family: PCs and laptops 1. Protection against ransomware Thanks to browsing protection, F-Secure SAFE protects you against malicious software that impersonates authorities, such as Interpol or the FBI, and may block your computer, demanding ransom for unblocking it and preventing you from accessing your files until you pay. Thanks to F-Secure SAFE, all known versions of this insidious type of malware can't get on your computer. 2. Protect your home computer in the same way your office computer is protected Your office computer is protected by software that safeguards it against viruses and protects corporate data against theft by criminals. SAFE gives you the same options on your home computer. 3. Limit the time your children spend on the Internet. If you think that your children may spend too much time browsing the internet or playing online games, SAFE will let you decide for how many hours they are allowed to do it every day. You can easily define in which hours exactly they connect to the Internet. If they try to go online during unapproved times, the computer will not connect to the Internet. 4. Online banking protection your bank knows you need Do you know that most banks recommend in terms of security is using paid anti-virus software when banking online? SAFE ensures you meet these recommendations. 5. Safeguard your memories F-Secure Safe protects the photos and videos of your children or grandchildren against falling into the wrong hands. The built-in anti-virus application and protection against as-yet-unknown threats ensure that all of the memories collected on your computer are fully protected. Your files will never be destroyed, encoded to demand payment for decoding them, or intercepted in order to be published or to gain profit from distributing them. 6. Protect your children against adult content Define which sort of content can be accessed by your children, whether you're monitoring them or not. 7. Shop online without worry Thanks to protection against spyware and browsing protection, your credit card number is invisible to criminals. Now you can relax when shopping online, booking hotels or buying air tickets. Tablets 1. Control which apps your kids can install Keep games that involve virtual violence, sex or gambling off your child's device with a simple setting. 2. Decide which sites your child can visit Even if they use tablets in their rooms, you can be sure that they visit no websites inappropriate for their age. 3. Protect your device against malware with browsing protection. Protect yourself from phishing scams, ransomware and malicious apps that could be triggered by visiting the wrong site. 4. Keep login data and online banking passwords secure SAFE protects your tablet against spyware that steals your bank login data. Smartphones 1. Find your missing phone. Locate your lost phone and make sure no one can access your data should your device be stolen. 2. Find your child Check the location of your child’s phone from our simple web portal. 3. Avoid surprising charges Are you concerned that your children may install games than require additional payments? F-Secure Safe lets you control which software is installed on their phones. 4. Block calls and text messages from unwanted numbers Start your own "Do not call" list with this feature that allows you decide who has access to you through your phone. 5. Keep your phone malware free More than 99 percent of all mobile malware targets Android, which is the second most targeted platform in the world behind Windows. With SAFE, you have protection from increasingly complex ransomware and trojans designed to get inside your phone then your wallet. You can try F-Secure SAFE for free now. Cheers, Sandra
On Tuesday Apple announced its latest iPhone models and a new piece of wearable technology some have been anxiously waiting for -- Apple Watch. TechRadar describes the latest innovation from Cupertino as "An iOS 8-friendly watch that plays nice with your iPhone." And if it works like your iPhone, you can expect that it will free of all mobile malware threats, unless you decide to "jailbreak" it. The latest F-Secure Labs Threat Report clears up one big misconception about iOS malware: It does exist, barely. In the first half of 2014, 295 new families and variants or mobile malware were discovered – 294 on Android and one on iOS. iPhone users can face phishing scams and Wi-Fi hijacking, which is why we created our Freedome VPN, but the threat of getting a bad app on your iOS device is almost non-existent. "Unlike Android, malware on iOS have so far only been effective against jailbroken devices, making the jailbreak tools created by various hacker outfits (and which usually work by exploiting undocumented bugs in the platform) of interest to security researchers," the report explains. The iOS threat that was found earlier this year, Unflod Baby Panda, was designed to listen to outgoing SSL connections in order to steal the device’s Apple ID and password details. Apple ID and passwords have been in the news recently as they may have played a role in a series of hacks of celebrity iCloud accounts that led to the posting of dozens of private photos. Our Mikko Hypponen explained in our latest Threat Report Webinar that many users have been using these accounts for years, mostly to purchase items in the iTunes store, without realizing how much data they were actually protecting. But Unflod Baby Panda is very unlikely to have played any role in the celebrity hacks, as "jailbreaking" a device is still very rare. Few users know about the hack that gives up the protection of the "closed garden" approach of the iOS app store, which has been incredibly successful in keeping malware off the platform, especially compared to the more open Android landscape. The official Play store has seen some infiltration by bad apps, adware and spamware -- as has the iOS app store to a far lesser degree -- but the majority of Android threats come from third-party marketplaces, which is why F-Secure Labs recommends you avoid them. The vast majority of iPhone owners have never had to worry about malware -- and if the Apple Watch employs the some tight restrictions on apps, the device will likely be free of security concerns. However, having a watch with the power of a smartphone attached to your body nearly twenty-four hours a day promises to introduce privacy questions few have ever considered.
Our Freedome VPN service hit a new milestone this summer. We added our newest location in Paris, France and now have 11 nodes in 10 different countries: Canada (Toronto) Finland (Espo) France (Paris) Germany (Sachsen) Hong Kong Italy (Milan) Netherlands (Amsterdam) Singapore Spain (Madrid) Sweden (Stockholm) United Kingdom (London) United States (East Coast) United States (West Coast) That means regardless where you are in world, you can pick any of these locations to mask your whereabouts and use any of the services you love. Freedome also acts a VPN to encrypt your data so a free Wi-Fi network is safe for private transactions along, and it includes anti-virus, anti-tracking, and anti-phishing. It's been localized into 10 different locations and will soon be available for iOS devices. If you travel -- our just want your phone to think you're traveling -- this is the kind of protection you need. Get it now from the Google Play or iTunes store. Cheers, Sandra, UPDATED: Hong Kong and Singapore were added on September 15, 2014. [Image by jvieras via Flickr]