The 8 Most Important Ways to Protect Your Identity and Privacy on Facebook: #7

Tell Facebook not to use your name and image in Facebook ads.

Yes. Facebook opts you into to almost every new feature, including using your name and image in Facebook “social” ads. Facebook isn’t alone in this. LinkedIn also recently decided that it can use your name and image in ads. Fortunately, this feature is easy to opt out of.

Facebook only uses your image in ads shown to your friends and only to promote things you’ve already “liked.” That’s the good news.

The bad news is that the average Facebook user has 120 friends and likes 100 more pages or groups. Do you remember everything you’ve liked? Might you end up endorsing something you don’t believe in? Would you rather not endorse anything? Turn it off now. Here’s how:

Go to Account> Account Settings. On the left navigation click Facebook Ads.

Under “Ads and friends” click “Edit social ads setting”. At the bottom of the screen you’ll see this:

In that pulldown menu, select “No one”. Click Save Changes.

Facebook does not give third parties the right to use your name or picture in ads. But they might. How do I know? Am I psychic. No. They already have a setting for it.

To opt out of giving Facebook the right to use your name and image in ads, click on Facebook Ads again. Under “Ads shown by third parties” click “Edit third party ad settings”.

At the bottom of that screen, you’ll see this:

In that pulldown menu, select “No one”. Click Save Changes.

You’re done.

The 8 Most Important Ways to Protect Your Identity and Privacy on Facebook

  1. Unless you have a good reason not to, use the “Friends Only” privacy setting.
  2. Turn on Secure Browsing.
  3. Secure your account.
  4. Control how the world sees you via Facebook.
  5. Turn off Instant Personalization and audit your apps.
  6. Watch where you click.
  7. Tell Facebook not to use your name and image in Facebook ads.
  8. Start using Facebook lists.

Cheers,

Jason

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F-Secure employee wins Inventor of the Year

20 Patents in 14 Years: How An Award-Winning Inventor Finds His Groove

We wouldn't be F-Secure without the talented and passionate researchers in our Labs. And today we'd like you to meet one whose inquisitive nature has driven him to become an inventor - and a prolific one at that. In his 14-year career with F-Secure, Jarno Niemelä has racked up an impressive 20 patents to his name and has filed 100 patent applications in total. His achievements recently won the title of "Salaried Inventor of 2014" from a group of Finnish inventors' organizations. I sat down to chat with Jarno about where he gets his ideas, and his advice for others. What area do your inventions focus on? I mostly focus on methods to help detect malware on a system, or methods of preventing malware from entering the system in the first place. How do your ideas come about? Inventions mostly happen in the evening when I'm not at work, and not even trying to think about it. I'll be working on some problem at work, and usually a day or two later, when I'm doing something totally unrelated on my own time, it hits me. I understand the problem and come up with a solution. The gym is a really good place for inventions. What motivates you to keep on inventing new solutions?   Inventions just happen, pretty much. Whenever I'm able to define a problem, I'm usually always able to come up with a solution. I am lucky to be researching in areas with problems that others have not yet solved. I'll be honest, I don't really like patents that much personally. The fact is though, that companies without patents would pretty much be at the mercy of the competitors. So in my view, patents are basically company self defense. Patents keep things in balance. Were you curious about things growing up? I've always kind of been inventive. You cannot learn to become an inventor, it's either something that's in your nature or it's not. And then you need to hone the talent and learn how to work within the patent framework. Another thing that is very important is good basic education and knowledge about the field. I owe a lot to Metropolia University of Applied Sciences where I studied for my engineering degree. Do you have any advice for people who have this inventive nature and are interested in filing patents? It all starts from defining and understanding the problem. Without a thorough understanding of the problem, you can't come up with a solution. Also, when it comes to patents, it's important to know what has previously been done in your area, and be clear in exactly how your invention is different from those. Otherwise your patent can be easily rejected by the patent examiner. And finally, patents are a long process so you need patience. It can take three to five years to get a patent approved. So this is not for hasty people. What is that rock you're holding? It's my trophy, a piece of Finnish bedrock! Inventors are the bedrock of new products. Do you have any certain goals for your inventions? Before I retire I would like to have at least 50 patents to my name. - Well, he's off to a great start. Congratulations, Jarno! Follow Jarno on Twitter  

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Free public wi-fi Coffee Shop

Should you use a VPN?

The EFF has put together a handy guide on choosing the right VPN -- virtual private network -- that explains in simple terms why you'd want to use this type of software.   "It enables a computer to send and receive data across shared or public networks as if it is directly connected to the private network—benefiting from the functionality, security, and management policies of the private network," the guide explains. It goes on to clarify the three reasons people typically encrypt their data. Most people already using a VPN do so for the two reasons: They connect to a corporate network remotely or are attempting avoid Internet censorship in countries like China and Iran. But even if you're not using a VPN for business or digital freedom, there is a simple reason why you'd want to use a VPN. "You can also use a commercial VPN to encrypt your data as it travels over a public network, such as the Wi-Fi in an Internet café or a hotel," the EFF writes. I put together this flow chart that explains whether you're a candidate for this third reason to use a VPN: “A good number of open wi-fi providers take the time to tell you in their T&C that there are inherent risks with wireless communications and suggest using a VPN,” F-Secure Security Advisor Sean Sullivan said after we conducted a public Wi-Fi experiment. “So if you don’t take it from me, take it from them.” And even if you aren't on a public network, you may want a VPN to protect you from ubiquitous tracking elements like a perma-cookie. You can try our super simple Freedome VPN solution -- which also includes tracking protection and the ability to set up virtual locations -- free. [Image via Trevor Cummings | Flickr]

Nov 10, 2014
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