There’s one thing I can say for sure about Facebook’s new Timeline: It’s better. I’m just not sure whom it’s better for.
It’s probably better for app makers and brand pages that benefit from the credibility they get from prominent mentions in your Timeline. And it’s probably also better for people who love to use Facebook to tell the story of their lives. But is it better for you? You’ll have to decide.
The idea behind Timeline is: “Tell your life story with a new kind of profile.” Knowing that Facebook’s goal if for you to share your story with the widest possible audience, you should take a few steps to make sure you are only sharing the chapters of your life you really want to.
1. Get your friends’ settings right and audit your friends.
Whenever there are big changes on Facebook, outrage follows. Then it fades and Facebook grows. You can expect a similar cycle as Timeline rolls out. The Timeline is designed to tell your story through the content you’ve posted on Facebook. Some will find that unsettling.
The fact that Facebook built a setting that automatically makes all of your past posts “Friends Only” along with the slow roll out of Timeline indicates that Facebook is anticipating some backlash. Facebook has made the basic friend settings easy and you can now easily change the settings on any old post.
If you’re a “Friends Only” user like me, I recommend that you take advantage of the “reset button” set all of your old posts to “Friends Only”. To do this, go to the arrow in your upper right corner > Privacy Settings> Under “Limit the Audience for Past Posts” click “Manage Past Post Visibility.” If you use this setting, you can’t undo it. You can edit each post’s settings individually but you can’t change them back all at once. You can always make any post only available to you by selecting the “Custom” setting.
2. Check how you are tagged
Anyone can now tag anyone on Facebook. And if a friend tags you in something it could end up in your profile. You can always remove a tag but unless you have your settings right, a joke picture could pop up right at the moment a potential employer happens to click on your Timeline.
Go to the arrow in your upper right corner > Privacy Settings> Under “How Tags Work” click “Edit Settings.”
Here are my recommendations for tagging:
I have Timeline Review and Tag Review on for maximum Timeline control. Timeline Review lets me approved anything tagged with my name before it shows up on my profile. Tag Review lets me approve tags on my content. I also have Maximum Timeline Visibility set to “Custom” “Only Me” for an extra layer of protection. I don’t let Facebook recognize me in photos nor do I let friends check me into Places.
This is about as locked down as you can get. But I’ve found erring on the side of privacy has never been a problem for me on Facebook.
3. Edit your apps.
An app can write directly to your “wall”/timeline if you’ve given it permission to do so. Fact is you probably don’t remember if you’ve done so. And now apps play a more prominent role in your profile. So you should go through your approved apps and delete any that you are a) not using and b) would never like to see show up in your profile.
Go to the arrow in your upper right corner > Privacy Settings> Under “Apps & Websites” click “Edit Settings”> Under “Apps You Use” click “Edit Settings”> Click the light blue “x” next to any app you want to get rid of. Now, whenever you use an app, actually read the permissions the apps want. And it the app can write to your profile, your activity will become visible in your timeline
Extra Tip: Turn of Instant Personalization
Go to the arrow in your upper right corner > Privacy Settings> Under “Apps & Websites” click “Edit Settings”> Under “Instant Personalization” click “Edit Settings”> Uncheck the box that says “Enable instant personalization on partner websites.”
Facebook has been automatically sharing your public Facebook data with third- party partners through apps for over a year now. Now that apps will be posting to your timeline, you may end up having your activity on sites you didn’t mean to make public show up on your timeline. This is being very cautious. But it could help avoid some unintended consequences.
The fact is we can’t be fully aware of the implications of Timeline until its widely implemented. When will that be?
On Quora, a, a Facebook employee speculated that it would be before the end of October. (If you’re dying to get the profile, here’s one way people have been able to get it.) The one thing you have to understand up the Facebook Timeline is that it can make your life feel way more public. More than LinkedIn, Twitter or most any other site, Facebook has the content to tell the story of our lives over the past few years.
Going forward, Facebook—I believe—hopes that you will embrace Facebook as the channel for your lifecast and mindcast in a public way. And if you do, Facebook will hit the billion-user mark before the end of 2011.
When news broke that Facebook was at least temporarily using users physical location to suggest real world connections, a strategy that has been employed by the NSA, the backlash was sharp. It wasn't difficult to imagine scenarios when identities could be inadvertently and uncomfortably revealed through group therapy, 12-step meetings or secretive political movements. The world's most popular social network quickly said it would not continue what it called a small-scale test nor roll the feature on a wider scale in the future. But Facebook is still using your location data for other purposes, Fusion's Kashmir Hill reports: We do know that Facebook is using smartphone location for other things, such as tracking which stores you go to and geotargeting you with ads, but the social network now says it’s not using smartphone location to identify people you’ve been physically proximate to. Hill notes that using location to match users up, thus acting as a tool to reveal the identity of nearby strangers, might violate Facebook's agreement with the Federal Trade Commission . So you should expect that your location -- like everything you do on Facebook -- is being used to turn you into a better product for its advertisers. That's the cost of using a "free" site but you can limit your exposure a bit by turning off location services for Facebook on your phone. Here's very simple instructions for turning off location services on your Facebook and Facebook Messenger apps on your Android of iOS device. Do you mind if Facebook uses your location to suggest new friends? Let us know in the comments. [Image by Lwp Kommunikáció | Flickr]
Little changes can make a difference. For instance, Twitter's decision to switch a star for a heart as its "Favorite" button increased use of the button by as much as 27.82 percent. And it's clear that despite Wall St. demanding that site grow faster and be easier for new users to grasp to have some hope of keeping up with competitors like Facebook and Snapchat, the site is still sweating the small stuff. Here are the four changes to the service announced this week: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words! Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed. Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. These tweaks are in line with Twitter's tradition of paying attention to how people use the site and make it easier for them to do what early adopters are already doing. That's how we got hashtags, retweet buttons and @ replies. Now you'll be able to tweet a bit longer messages, something people do now with screenshots of text, and have more public conversations, something people do now by putting a "." before someone's @username so their whole feed sees the conversation not just people who happen to follow you and the user you're conversing with. Cool. These are useful little nudges that will keep people who already love the site engaged -- even though they may have some ugly unforeseen consequences. But will they transform Twitter and spark a new wave of growth? Not likely. What would without alienating the hundreds of millions of loyal users? Tough question and we'd like to know what you think. [polldaddy poll=9429603] Cheers, Jason [Image by dominiccampbell | Flickr]
Allegations that Facebook "suppressed" conservative news, first reported by Gizmodo, quickly snowballed into broader charges that Facebook "censors" viewpoints its employees doesn't like. Facebook is the first access point to the internet for hundreds of millions if not a billion people around the world. And for millennials in the U.S., it is their primary source for political news. Some have suggested that the site could actually tilt the 2016 U.S. presidential election. Hence Facebook takes these allegations and the damage they've done to Facebook's image among conservatives seriously. Users will never be able to control the "Trending" section of the site, which Facebook insists is handled objectively as possible through curators (and, apparently, a lot of help from Google). But you do have some control over your news feed, which is generated by Facebook's algorithm "Edgerank." There are things you can do to influence your feed in hopes of seeing a diverse flow of information that doesn't simply confirm your biases. Here are 5: Get rid of the noise. Go to https://www.facebook.com/friends/organize and add the people you want to get less news from to your "acquaintances" list. You'll see their posts a lot less often and -- best of all -- they'll have no idea you've demoted them. Let Facebook do less of the picking for you. On the left column of your home page, under Favorites, next to News Feed click the arrow and select "Most Recent". This won't turn off Facebook's algorithm completely, but it will make it more likely you'll see a diversity of sources in your feed. Trust someone. Find a few people you respect who have a different political leanings than you and ask them for one Facebook page to follow. Just one? That's enough. Once you like the page, Facebook will help from there by suggesting a few pages with similar leanings. Of course, you're relying on Facebook's recommendations. But if you don't trust Facebook at all, this would be a good time to delete your account. Prioritize the new blood. Click on the down arrow in the upper right corner of any Facebook page and select "News Feed Preferences" and then select "Prioritize who to see first" and then on the dropdown menu select "Pages only." Now click on those new pages you just added to your stream -- along with the other valuable news sources you think help keep you informed. 5. Teach Facebook what you like. When you see something you like, click on it, comment on it, interact with it. Facebook exists to keep you in Facebook and will reward your clicks with similar content. And if you get a post you don't like, you can tell Facebook by clicking on that subtle little down arrow, which will show you this: Yes, you're sort of "censoring" your feed. But at least it's you doing it. Cheers, Jason [Image by Turinboy | Flickr]