There’s one thing I can say for sure about Facebook’s new Timeline: It’s better. I’m just not sure whom it’s better for.
It’s probably better for app makers and brand pages that benefit from the credibility they get from prominent mentions in your Timeline. And it’s probably also better for people who love to use Facebook to tell the story of their lives. But is it better for you? You’ll have to decide.
The idea behind Timeline is: “Tell your life story with a new kind of profile.” Knowing that Facebook’s goal if for you to share your story with the widest possible audience, you should take a few steps to make sure you are only sharing the chapters of your life you really want to.
1. Get your friends’ settings right and audit your friends.
Whenever there are big changes on Facebook, outrage follows. Then it fades and Facebook grows. You can expect a similar cycle as Timeline rolls out. The Timeline is designed to tell your story through the content you’ve posted on Facebook. Some will find that unsettling.
The fact that Facebook built a setting that automatically makes all of your past posts “Friends Only” along with the slow roll out of Timeline indicates that Facebook is anticipating some backlash. Facebook has made the basic friend settings easy and you can now easily change the settings on any old post.
If you’re a “Friends Only” user like me, I recommend that you take advantage of the “reset button” set all of your old posts to “Friends Only”. To do this, go to the arrow in your upper right corner > Privacy Settings> Under “Limit the Audience for Past Posts” click “Manage Past Post Visibility.” If you use this setting, you can’t undo it. You can edit each post’s settings individually but you can’t change them back all at once. You can always make any post only available to you by selecting the “Custom” setting.
2. Check how you are tagged
Anyone can now tag anyone on Facebook. And if a friend tags you in something it could end up in your profile. You can always remove a tag but unless you have your settings right, a joke picture could pop up right at the moment a potential employer happens to click on your Timeline.
Go to the arrow in your upper right corner > Privacy Settings> Under “How Tags Work” click “Edit Settings.”
Here are my recommendations for tagging:
I have Timeline Review and Tag Review on for maximum Timeline control. Timeline Review lets me approved anything tagged with my name before it shows up on my profile. Tag Review lets me approve tags on my content. I also have Maximum Timeline Visibility set to “Custom” “Only Me” for an extra layer of protection. I don’t let Facebook recognize me in photos nor do I let friends check me into Places.
This is about as locked down as you can get. But I’ve found erring on the side of privacy has never been a problem for me on Facebook.
3. Edit your apps.
An app can write directly to your “wall”/timeline if you’ve given it permission to do so. Fact is you probably don’t remember if you’ve done so. And now apps play a more prominent role in your profile. So you should go through your approved apps and delete any that you are a) not using and b) would never like to see show up in your profile.
Go to the arrow in your upper right corner > Privacy Settings> Under “Apps & Websites” click “Edit Settings”> Under “Apps You Use” click “Edit Settings”> Click the light blue “x” next to any app you want to get rid of. Now, whenever you use an app, actually read the permissions the apps want. And it the app can write to your profile, your activity will become visible in your timeline
Extra Tip: Turn of Instant Personalization
Go to the arrow in your upper right corner > Privacy Settings> Under “Apps & Websites” click “Edit Settings”> Under “Instant Personalization” click “Edit Settings”> Uncheck the box that says “Enable instant personalization on partner websites.”
Facebook has been automatically sharing your public Facebook data with third- party partners through apps for over a year now. Now that apps will be posting to your timeline, you may end up having your activity on sites you didn’t mean to make public show up on your timeline. This is being very cautious. But it could help avoid some unintended consequences.
The fact is we can’t be fully aware of the implications of Timeline until its widely implemented. When will that be?
On Quora, a, a Facebook employee speculated that it would be before the end of October. (If you’re dying to get the profile, here’s one way people have been able to get it.) The one thing you have to understand up the Facebook Timeline is that it can make your life feel way more public. More than LinkedIn, Twitter or most any other site, Facebook has the content to tell the story of our lives over the past few years.
Going forward, Facebook—I believe—hopes that you will embrace Facebook as the channel for your lifecast and mindcast in a public way. And if you do, Facebook will hit the billion-user mark before the end of 2011.
Little changes can make a difference. For instance, Twitter's decision to switch a star for a heart as its "Favorite" button increased use of the button by as much as 27.82 percent. And it's clear that despite Wall St. demanding that site grow faster and be easier for new users to grasp to have some hope of keeping up with competitors like Facebook and Snapchat, the site is still sweating the small stuff. Here are the four changes to the service announced this week: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words! Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed. Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. These tweaks are in line with Twitter's tradition of paying attention to how people use the site and make it easier for them to do what early adopters are already doing. That's how we got hashtags, retweet buttons and @ replies. Now you'll be able to tweet a bit longer messages, something people do now with screenshots of text, and have more public conversations, something people do now by putting a "." before someone's @username so their whole feed sees the conversation not just people who happen to follow you and the user you're conversing with. Cool. These are useful little nudges that will keep people who already love the site engaged -- even though they may have some ugly unforeseen consequences. But will they transform Twitter and spark a new wave of growth? Not likely. What would without alienating the hundreds of millions of loyal users? Tough question and we'd like to know what you think. [polldaddy poll=9429603] Cheers, Jason [Image by dominiccampbell | Flickr]
Allegations that Facebook "suppressed" conservative news, first reported by Gizmodo, quickly snowballed into broader charges that Facebook "censors" viewpoints its employees doesn't like. Facebook is the first access point to the internet for hundreds of millions if not a billion people around the world. And for millennials in the U.S., it is their primary source for political news. Some have suggested that the site could actually tilt the 2016 U.S. presidential election. Hence Facebook takes these allegations and the damage they've done to Facebook's image among conservatives seriously. Users will never be able to control the "Trending" section of the site, which Facebook insists is handled objectively as possible through curators (and, apparently, a lot of help from Google). But you do have some control over your news feed, which is generated by Facebook's algorithm "Edgerank." There are things you can do to influence your feed in hopes of seeing a diverse flow of information that doesn't simply confirm your biases. Here are 5: Get rid of the noise. Go to https://www.facebook.com/friends/organize and add the people you want to get less news from to your "acquaintances" list. You'll see their posts a lot less often and -- best of all -- they'll have no idea you've demoted them. Let Facebook do less of the picking for you. On the left column of your home page, under Favorites, next to News Feed click the arrow and select "Most Recent". This won't turn off Facebook's algorithm completely, but it will make it more likely you'll see a diversity of sources in your feed. Trust someone. Find a few people you respect who have a different political leanings than you and ask them for one Facebook page to follow. Just one? That's enough. Once you like the page, Facebook will help from there by suggesting a few pages with similar leanings. Of course, you're relying on Facebook's recommendations. But if you don't trust Facebook at all, this would be a good time to delete your account. Prioritize the new blood. Click on the down arrow in the upper right corner of any Facebook page and select "News Feed Preferences" and then select "Prioritize who to see first" and then on the dropdown menu select "Pages only." Now click on those new pages you just added to your stream -- along with the other valuable news sources you think help keep you informed. 5. Teach Facebook what you like. When you see something you like, click on it, comment on it, interact with it. Facebook exists to keep you in Facebook and will reward your clicks with similar content. And if you get a post you don't like, you can tell Facebook by clicking on that subtle little down arrow, which will show you this: Yes, you're sort of "censoring" your feed. But at least it's you doing it. Cheers, Jason [Image by Turinboy | Flickr]
Many of you have seen them. And some of you have no doubt been victims too. Malware spreading through social media sites, like Facebook, is definitively something you should look out for. You know those posts. You raise your eyebrows when old Aunt Sophie suddenly shares a pornographic video with all her friends. You had no idea she was into that kind of stuff! Well, she isn’t (necessary). She’s just got infected with a special kind of malware called a social bot. So what’s going on here? You might feel tempted to check what “Aunt Sophie” really shared with you. But unfortunately your computer isn’t set up properly to watch the video. It lacks some kind of video thingy that need to be installed. Luckily it is easy to fix, you just click the provided link and approve the installation. And you are ready to dive into Aunt Sophie’s stuff. Yes, you probably already figured out where this is going. The social bots are excellent examples of how technology and social tricks can work together. The actual malware is naturally the “video thingy” that people are tricked to install. To be more precise, it’s usually an extension to your browser. And it’s often masqueraded as a video codec, that is a module that understands and can show a certain video format. Once installed, these extensions run in your browser with access to your social media accounts. And your friends start to receive juicy videos from you. There are several significant social engineering tricks involved here. First you are presented with content that people want to see. Juicy things like porn or exposed celebrities always work well. But it may actually be anything, from breaking news to cute animals. The content also feels safer and more trustworthy because it seems to come from one of your friends. The final trick is to masquerade the malware as a necessary system component. Well, when you want to see the video, then nothing stops you from viewing it. Right? It’s so easy to tell people to never accept this kind of additional software. But in reality it’s harder than that. Our technological environment is very heterogeneous and there’s content that devices can’t display out of the box. So we need to install some extensions. Not to talk about the numerous video formats out there. Hand on heart, how many of you can list the video formats your computer currently supports? And which significant formats aren’t supported? A more practical piece of advice is to only approve extensions when viewing content from a reliable source. And we have learned that Facebook isn’t one. On the other hand, you might open a video on a newspaper or magazine that you frequently visit, and this triggers a request to install a module. This is usually safe because you initiated the video viewing from a service that shouldn’t have malicious intents. But what if you already are “Aunt Sophie” and people are calling about your strange posts? Good first aid is going to our On-line Scanner. That’s a quick way to check your system for malware. A more sustainable solution is our F-Secure SAFE. Ok, finally the poll. How do you react when suddenly told that you need to download and install software to view a video? Be honest, how did you deal with this before reading this blog? [polldaddy poll=9394383] Safe surfing, Micke Image: Facebook.com screenshot