3 Things You Should Do Before You Get Facebook’s New Timeline

There’s one thing I can say for sure about Facebook’s new Timeline: It’s better. I’m just not sure whom it’s better for.

It’s probably better for app makers and brand pages that benefit from the credibility they get from prominent mentions in your Timeline. And it’s probably also better for people who love to use Facebook to tell the story of their lives. But is it better for you? You’ll have to decide.

The idea behind Timeline is: “Tell your life story with a new kind of profile.” Knowing that Facebook’s goal if for you to share your story with the widest possible audience, you should take a few steps to make sure you are only sharing the chapters of your life you really want to.

1. Get your friends’ settings right and audit your friends.
Whenever there are big changes on Facebook, outrage follows. Then it fades and Facebook grows. You can expect a similar cycle as Timeline rolls out. The Timeline is designed to tell your story through the content you’ve posted on Facebook. Some will find that unsettling.

The fact that Facebook built a setting that automatically makes all of your past posts “Friends Only” along with the slow roll out of Timeline indicates that Facebook is anticipating some backlash. Facebook has made the basic friend settings easy and you can now easily change the settings on any old post.

If you’re a “Friends Only” user like me, I recommend that you take advantage of the “reset button” set all of your old posts to “Friends Only”. To do this, go to the arrow in your upper right corner > Privacy Settings> Under “Limit the Audience for Past Posts” click “Manage Past Post Visibility.” If you use this setting, you can’t undo it. You can edit each post’s settings individually but you can’t change them back all at once. You can always make any post only available to you by selecting the “Custom” setting.

2. Check how you are tagged
Anyone can now tag anyone on Facebook. And if a friend tags you in something it could end up in your profile. You can always remove a tag but unless you have your settings right, a joke picture could pop up right at the moment a potential employer happens to click on your Timeline.

Go to the arrow in your upper right corner > Privacy Settings> Under “How Tags Work” click “Edit Settings.”

Here are my recommendations for tagging:


I have Timeline Review and Tag Review on for maximum Timeline control.  Timeline Review lets me approved anything tagged with my name before it shows up on my profile. Tag Review lets me approve tags on my content. I also have Maximum Timeline Visibility set to “Custom” “Only Me” for an extra layer of protection.  I don’t let Facebook recognize me in photos nor do I let friends check me into Places.

This is about as locked down as you can get. But I’ve found erring on the side of privacy has never been a problem for me on Facebook.

3. Edit your apps.
An app can write directly to your “wall”/timeline if you’ve given it permission to do so. Fact is you probably don’t remember if you’ve done so. And now apps play a more prominent role in your profile. So you should go through your approved apps and delete any that you are a) not using and b) would never like to see show up in your profile.

Go to the arrow in your upper right corner > Privacy Settings> Under “Apps & Websites” click “Edit Settings”> Under “Apps You Use” click “Edit Settings”> Click the light blue “x” next to any app you want to get rid of. Now, whenever you use an app, actually read the permissions the apps want. And it the app can write to your profile, your activity will become visible in your timeline

Extra Tip: Turn of Instant Personalization
Go to the arrow in your upper right corner > Privacy Settings> Under “Apps & Websites” click “Edit Settings”> Under “Instant Personalization” click “Edit Settings”> Uncheck the box that says “Enable instant personalization on partner websites.”

Why?
Facebook has been automatically sharing your public Facebook data with third- party partners through apps for over a year now. Now that apps will be posting to your timeline, you may end up having your activity on sites you didn’t mean to make public show up on your timeline. This is being very cautious. But it could help avoid some unintended consequences.

In Conclusion

The fact is we can’t be fully aware of the implications of Timeline until its widely implemented. When will that be?

On Quora, a, a Facebook employee speculated that it would be before the end of October. (If you’re dying to get the profile, here’s one way people have been able to get it.) The one thing you have to understand up the Facebook Timeline is that it can make your life feel way more public. More than LinkedIn, Twitter or most any other site, Facebook has the content to tell the story of our lives over the past few years.

Going forward, Facebook—I believe—hopes that you will embrace Facebook as the channel for your lifecast and mindcast in a public way. And if you do, Facebook will hit the billion-user mark before the end of 2011.

Cheers,

Jason

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At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for, like a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason

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nano freedome

A match made in digital heaven

When an enigmatic and groundbreaking artist started making waves on Youtube, the public was simultaneously curious and in awe of this new type of sonic assault, detached from any specific genre, culture or style. nano draws on life experience accumulated in NYC and Japan to create a truly global aesthetic. nano’s music transcends the confines of nationalities and ethnicities, and reflects nano’s “no national borders” motto. Despite being the product of a united and connected world, nano chooses to be shrouded with a veil of mystery and privacy. Like we here at Freedome, nano believes that personal privacy is a choice and the only person to control it should be YOU YOURSELF. We created Freedome because we LOVE the digital and connected world we all live in. We love it so much, that we want to give everyone the tools to enjoy it to the max by not having to worry about the negative sides that come with it. It’s all about choice and keeping control. A lot of your personal information is shared without your approval, and we should be able to share everything you want without fear of your stuff being stolen or used against you. Just like nano, we think that sharing your passions and keeping your privacy are not mutually exclusive. To celebrate our mutual  love for privacy and a connected world, nano has teamed up with Freedome with a special exclusive song, which can be found here. Join our global troop of digital freedom fighters. Your privacy, your choice.

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Facebook, I love you, newsfeed

5 ways to take control of Facebook’s News Feed so don’t feel ‘unloved’

You should know that Facebook can play with your emotions. If you're reading this you're probably aware that your Facebook feed doesn't simply serve you the latest posts from the friends and pages you follow. Given that most of us follow hundred -- if not thousands -- of people, places and brands, a real-time feed would dramatically  change the Facebook experience. And it would likely greatly reduce engagement, which is the site's life force. But if you do know this, you may be in the minority. A new study from a team of researchers from University of Illinois at Urbana-Champaign, California State University, Fresno and the University of Michigan found that most of a group of 40 Facebook users, 62.5 percent had no idea that their feed is filtered by the world's largest social network. And not knowing that actually seemed to have negative affects on users' psyches. “In the extreme case, it may be that whenever a software developer in Menlo Park adjusts a parameter, someone somewhere wrongly starts to believe themselves to be unloved,” the researchers wrote. The study used a tool to create an unfiltered feed that showed them what they'd been missing. While they weren't thrilled how Facebook decided which friends posts they'd see, "[m]ost came to think that the filtering and ranking software was actually doing a decent job," Fusion's Alex Madrigal writes. In 2014, Facebook partnered in an academic paper that revealed it had manipulated users feeds to adjust how many positive and negative posts they saw. It found that moods were contagious. Positive feeds led to positive posts and vice versa. Users agree to such manipulation in Facebook's terms and conditions -- which you clearly know by heart -- but the revelation still led to a huge backlash. In the recent study, participants found that being aware they were being fed stories by Facebook's algorithm "bolstered overall feelings of control on the site" and led to more active engagement. So if you didn't know a formula was guiding your interactions before you probably already feel better. But there's more you can do if you want to make sure Facebook is showing you the things you actually want to see. 1. Be proactive. Go directly to the pages of the people, companies and artists you want to see more of then engage. Like posts or comments. Comment yourself. Share posts. Facebook's motivation is to keep you on the site as long as humanly possible--and it's very good at it. If it's not showing something you'd enjoy seeing, it probably would like to. So let it know. 2. Choose "Most Recent" posts.     In the left column of your home page, click on the arrow next to "News Feed". If you select "Most Recent", your experience will likely be less filtered. Though you still should not to expect to see every post that ends up on the site. 3. Go to News Feed Preferences. Click on the down arrow that's on every Facebook page and select News Feed Preferences. The goal here is to unfollow anything you're sick of seeing so you get more of what you do want. Or re-follow people or things you've missed. 4. Tell your feed what you like.         Facebook wants you to take an active role in adjusting your algorithm. That's why every post in your feed has a dim down arrow that you can select. If something really bugs you, tell Facebook you don't want to see and Unfollow the person or page. If you really love it, you can "Turn on notifications" which guarantees that every future post ends up in your notifications -- that little globe on the top navigation. Your notifications can act as a secondary newsfeed to make sure you don't miss posts from your favorites. 5. Switch to Twitter and Tweetdeck. If you want complete control over your newsfeed, you're never going to get it on Facebook. Even Twitter is moving away from this method of feeding content for a pretty simple reason, it needs more engagement. Given that Facebook and Twitter employee dozens if not hundred of programmers and experts paid to make their sites captivate you, they figure they're better at it than you. If you want to prove them wrong, Twitter's Tweetdeck app, which works in your browser, still offers unmediated newsfeeds so you can feed your own brain. Twitter isn't quite as personal or ubiquitous as Facebook -- but it is the next best thing. Try it out and see if you feel more loved. Cheers, Jason [Photo by Geraint Rowland | Flickr]

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