Are you ready for the new Facebook Timeline?
Since the winter of 2011, Facebook has been slowly rolling out its new profile look to the nearly one billion people who use the world’s largest social network.
Facebook has indicated every user will be forced to move over to the new profile look called Timeline. All Facebook brand pages now have the look but Facebook is still rolling it out to profiles. (To get it now, go here and click “Get it Now.”) Some will be annoyed by this change, of course. They’ll note that the old profiles worked and there are some unforeseen consequences that raise privacy issues. This inevitable when Facebook makes changes that affect so many people.
But the world’s largest network seemed to learn a valuable lesson from its vanquished competitors Friendster and MySpace: change happens. Unless they continually give users fresh new social experiences, their users will move on.
The Timeline is definitely new. Looking at the Timeline from a social media security and privacy perspective alone, I say that the new Timeline and the updated privacy settings Facebook put in place in late 2011 are both improvements.
The average Facebook user is “friends” with well over 100 people. Add that to the 100 pages more users like and you have an account that is out of hand. Sensing this, Facebook has made it easier than ever to unlike the people and pages you no longer wish to connect with.
The rollout of the Timeline gives you the perfect opportunity to take control of your Facebook and edit your account. (It also gives you a space to post a cool cover photo, which is completely optional.)
Here’s what you need to do now:
1. Decide if you want to hit the “reset button”.
The goal of Timeline is to make your life story available to as many people as you are willing to share it with. Facebook has reduced its privacy options to three levels.
They’ve eliminate “Friends of Friends”, which leaves some of your posts in a limbo. To make up for this, they’ve added what I call the “reset button”. You can with one click turn all of your past public and “Friends of Friends” posts into “Friends Only”. If you do this, you can reverse it. You’ll have to adjust each post or picture individually.
If you are a privacy minded person, hitting this button is a great idea and a great way to start your new Timeline. To do this:
a. Go to the arrow in the upper right corner and select “Privacy Settings”.
b. Next to “Limit the Audience for Past Posts” click “Manage Past Post Visibility”.
c.Then click “Limit Past Posts”.
2. Audit your Friends.
The best way to get a better news feed free of spam and distractions is to only people who share content you’re interested in.
Now that you have the Timeline, you can access your friends list easier than ever. Best of all: by simply scrolling over their images, you can unlike anyone quickly. Here’s how:
a. Go to your Timeline and click on your Friends navigation.
b. Put your mouse over any of your Friends’ names. This box will come up.
c. Put your mouse over the “Friends” box.
c. You can choose “Unfriend” or if you don’t want the person to have any idea you don’t want his or her updates, just click on “Show in News Feed”. This will automatically unsubscribe you from their updates. You can get pretty granular about which updates you want. This makes your Facebook life infinitely more complicated.
Facebook is simplest when you think of friending as an all or nothing thing. Either you want to stay in touch with someone or you don’t. If you don’t, unfriending is the best bet.
Go through your entire Friends list and get rid of anyone you don’t want to be in contact with. You can always go back and friend someone again if you make a mistake.
3. Audit your “Likes”
Unfortunately, Facebook does not make it so easy to stop following the pages you’ve liked.
Click on the Likes button. If the page happens to fit into the categories of music, books, movies or television, you can easily put your mouse over the page name, then the “Liked” button and choose unlike.
If you want to unlike any of the other pages you’ve liked, you have to scroll down the Likes page. There you’ll see the pages you’ve liked listed by the year you liked them. To unlike these pages, you have to open them in a new tab and click and the “Like” button there. Then click unlike. This process can take a long time.
Why did Facebook make it so easy to unlike friends and not pages? You probably would guess, as I have, that they’re doing businesses a service. The ads business buy on Facebook often use people who like a page to target their friends. Facebook is a business and this is a design that helps that business more than it helps you. Still, it’s worth taking a look at the pages you’ve liked to decide which you want to get rid of.
4. Audit your apps
Facebook’s new Timeline aims to make the music and media you consume part of your profile. For this reason, some apps—such as Spotify and Goodreads—have the ability to post directly on your Timeline.
Apps, like most software, come with terms and conditions most people skip over. Often, we have no idea how much access an app has to our private data. That’s why it’s always a good time to edit your apps to get rid of ANY that you are not using. Here’s how to do it.
a. In the upper right corner of your Facebook page, click on the arrow
b. Select “Privacy Settings”.
c. Scroll down to “Apps and Websites” and click on “Edit Settings”.
d. Under “Apps You Use” click on “Remove unwanted or spammy apps.”
e. Click the little blue x on the far right for any app you do not use.
Social media is here to stay and it definitively changes our way to communicate. One new trend is the ability to communicate instantly without writing or saying anything. Good examples are Facebook’s Like-button and the indicators for what you are doing or feeling. Facebook’s Like-button is no doubt the most popular and important feature in this category. You really can’t be a Facebook user without getting in touch with it. But the big question is what you really mean by clicking Like? It sounds simple, but may be more complex than you think. You do not only express support for the post you like, it is also a social gesture towards the poster. You show that you have read the post and want to stay in touch. Another interesting question is how to deal with good posts about bad things. We see them almost daily. Someone is writing an excellent post about something that is very wrong. You really dislike the topic of the post even if you think it’s good that someone brings it up. You agree about something you dislike. Should you click Like? Does a like target the post or the topic of a post? There’s no generic rule for this and we all act differently. More activity, likes and comments, boost a post and makes it more visible. So it would make sense to like the post as we want to spread awareness about the problem. But it still feels wrong to like something that makes you feel sick. So that’s the poll question for today. How do you act when you see a good post about something bad? Do you click Like? [polldaddy poll=8445608] Safe surfing, Micke
If you like sailing and tall ships, I can recommend this podcast about Pam Bitterman’s book Sailing to the far horizon. It’s a great story about the last years of the community-operated ship Sofia, covering both a lot of happy sailing and the ship’s sad end in the early eighties. But this is not about hippies on a ship, it’s about how we record and remember our lives. In the podcast Pam tells us how the book was made possible by her parents saving her letters home. Perhaps they had a hunch that this story will be written down one day. Going on to state that e-mails and phone calls wouldn’t have been saved that way. That’s a very interesting point that should make us think. At least it made me think about what we will remember about our lives in, say, twenty years? We collect more info about what we are doing than ever before. We shoot digital pictures all the time and post status updates on Facebook. We are telling the world where we are, what we are doing and what we feel. Maybe in a way that is shallower than letters home, but we sample our lives at a very granular rate. The real question is however how persistent this data is? If we later realize we have experienced something unique enough to write a book about, have our digital life left enough traces to support us? Pam wrote the book about Sofia some twenty years later. A twenty year old paper is still young, but that’s an eternity in the digital world. Will you still be on the same social media service? Do you still have the same account or have you lost it. Does the service even exist? And what about your e-mails, have you saved them? How are your digital photos archived? You may even have cleaned up yourself to fit everything into a cheaper cloud account. Here’s something to keep in mind about retaining your digital life. Realize the value of your personal records. You may fail to see the value in single Facebook posts, but they may still form a valuable wholeness. If you save it you can choose to use it or not in the future. If you lose it you have no choice. Make sure you don’t lose access to your mail, social media and cloud storage accounts. That would force you to start fresh, which usually means data loss. Always register a secondary mail address in the services. That will help you recover if you forget the password. Use a password manager to avoid losing the password in the first place. Redundancy is your friend. Do not store important data in a single location. The ideal strategy is to store your files both on a local computer and in a cloud account. It provides redundancy and also stores data in several geographically separated locations. This is easy with younited because you can set it to automatically back up selected folders. Mail accounts have limited capacity and you can’t keep stuff forever. Don’t delete your correspondence. Check your mail client instead for a function that archives your mail to local storage. Check your social media service for a way to download a copy of your stuff. In Facebook you can currently find this function under Settings / General. It’s good to do this regularly, and you should at least do it if you plan to close your account and go elsewhere. Migrate your data when switching to a new computer or another cloud service. It might be tricky and take some time, but it is worth it. Do not see it as a great opportunity to start fresh and get rid of "old junk". If you are somewhat serious about digital photography, you should get familiar with DAM. That means Digital Asset Management. This book is a good start. Pam did not have a book in mind when she crossed the Pacific. But she was lucky and her parents helped her retain the memories. You will not be that lucky. Don’t expect your friends on Facebook to archive posts for you, you have to do it yourself. You may not think you’ll ever need the stuff, just like Pam couldn’t see the book coming when onboard Sofia. But you never know what plans the future has for you. When you least expect it, you might find yourself in a developing adventure. Make yourself a favor and don’t lose any digital memories. Safe surfing, Micke
Most of us have some kind of relationship with Facebook. We either love it, hate it or ignore it. Some of us are hooked. Some have found new opportunities, and many have got themselves into a mess on Facebook. Some are worry-free and totally open while others are deeply concerned about privacy. But we probably all agree that Facebook has changed our lives or at least impacted our ways to communicate. Facebook has showed that social media is an important tool for both business and private affairs. Facebook was in the right place at the right time to become the de-facto standard for social media. But the success of Facebook is also what makes it scary. Imagine the power you have if you know everything about everyone in the civilized world. And on top of that with quite loose legislation about what you can do with that data. Ok, everything and everyone are exaggerations, but not too far from the truth. Others have tried to challenge Facebook, but no one has succeeded so far. One reason is that social media automatically is monopolizing. The most important selection criteria is where your friends are, and that drives everyone into one common service. The fact that even Google failed with Google+, despite their huge resources and a ready user base from services like Gmail, just underlines how solid Facebook’s position is. Ello is the latest challenger and they certainly have an interesting approach. Ello tries to hit Facebook straight in its weakest point and provide a service that respect user integrity. They may lack the resources of Google, but they can be credible in this area. The choice between Facebook and Google is like a rock and a hard place for the privacy minded, but Ello is different. Their manifesto says it all. Will Ello survive and will they be the David that finally defeats Goliath? Ello is in a very early phase and they certainly have a very long way to go. But remember that their success depends on you too. You may not be a product on Ello, but you are certainly a feature. The main feature, actually. The team can only provide a framework for our social interactions. But people to be social with is absolutely crucial for any social network. So Ello’s raise or fall is mostly in our hands now. They need enough pioneers to make it a vibrant society. The development team can make the service fail, but they can only create potential for success. Ello needs you to materialize that potential. So what’s my honest opinion about Ello? The fact that the service is based on privacy and integrity is good. We need a social media service like this. But there are also many open questions and dark clouds on Ello’s sky. People have complained about its usability. And yes, usability is quite weird in many ways. It’s also very obvious that Ello is too premature to be a tool for non-technical users. Now in October 2014, I would personally only invite people who are used to beta software. But both usability and the technical quality can be fixed, it just takes more work from the team. A bigger question mark is however the future business model of Ello. On Facebook you’re a product and that’s what pays for the “free” service. But how is Ello going to strike a balance between privacy and funding the operation? This is one of the big challenges. Another is if the privacy-promise really is enough? Many of us are already privacy-aware, but the vast majority is still quite clueless. What Ello needs is either a big increase in privacy awareness or something clever that Facebook doesn’t provide and can’t copy quickly. It may seem futile for a small startup to challenge Facebook. But keep in mind that Facebook was small too once in the beginning. Facebook showed us that we need social media. Perhaps Ello can show us that we need social media with integrity. But anyway, you are among those who decide Ello’s future by either signing up or ignoring it. Safe surfing, @Micke-fi on Ello Picture: ello.co screen capture