Are you ready for the new Facebook Timeline?
Since the winter of 2011, Facebook has been slowly rolling out its new profile look to the nearly one billion people who use the world’s largest social network.
Facebook has indicated every user will be forced to move over to the new profile look called Timeline. All Facebook brand pages now have the look but Facebook is still rolling it out to profiles. (To get it now, go here and click “Get it Now.”) Some will be annoyed by this change, of course. They’ll note that the old profiles worked and there are some unforeseen consequences that raise privacy issues. This inevitable when Facebook makes changes that affect so many people.
But the world’s largest network seemed to learn a valuable lesson from its vanquished competitors Friendster and MySpace: change happens. Unless they continually give users fresh new social experiences, their users will move on.
The Timeline is definitely new. Looking at the Timeline from a social media security and privacy perspective alone, I say that the new Timeline and the updated privacy settings Facebook put in place in late 2011 are both improvements.
The average Facebook user is “friends” with well over 100 people. Add that to the 100 pages more users like and you have an account that is out of hand. Sensing this, Facebook has made it easier than ever to unlike the people and pages you no longer wish to connect with.
The rollout of the Timeline gives you the perfect opportunity to take control of your Facebook and edit your account. (It also gives you a space to post a cool cover photo, which is completely optional.)
Here’s what you need to do now:
1. Decide if you want to hit the “reset button”.
The goal of Timeline is to make your life story available to as many people as you are willing to share it with. Facebook has reduced its privacy options to three levels.
They’ve eliminate “Friends of Friends”, which leaves some of your posts in a limbo. To make up for this, they’ve added what I call the “reset button”. You can with one click turn all of your past public and “Friends of Friends” posts into “Friends Only”. If you do this, you can reverse it. You’ll have to adjust each post or picture individually.
If you are a privacy minded person, hitting this button is a great idea and a great way to start your new Timeline. To do this:
a. Go to the arrow in the upper right corner and select “Privacy Settings”.
b. Next to “Limit the Audience for Past Posts” click “Manage Past Post Visibility”.
c.Then click “Limit Past Posts”.
2. Audit your Friends.
The best way to get a better news feed free of spam and distractions is to only people who share content you’re interested in.
Now that you have the Timeline, you can access your friends list easier than ever. Best of all: by simply scrolling over their images, you can unlike anyone quickly. Here’s how:
a. Go to your Timeline and click on your Friends navigation.
b. Put your mouse over any of your Friends’ names. This box will come up.
c. Put your mouse over the “Friends” box.
c. You can choose “Unfriend” or if you don’t want the person to have any idea you don’t want his or her updates, just click on “Show in News Feed”. This will automatically unsubscribe you from their updates. You can get pretty granular about which updates you want. This makes your Facebook life infinitely more complicated.
Facebook is simplest when you think of friending as an all or nothing thing. Either you want to stay in touch with someone or you don’t. If you don’t, unfriending is the best bet.
Go through your entire Friends list and get rid of anyone you don’t want to be in contact with. You can always go back and friend someone again if you make a mistake.
3. Audit your “Likes”
Unfortunately, Facebook does not make it so easy to stop following the pages you’ve liked.
Click on the Likes button. If the page happens to fit into the categories of music, books, movies or television, you can easily put your mouse over the page name, then the “Liked” button and choose unlike.
If you want to unlike any of the other pages you’ve liked, you have to scroll down the Likes page. There you’ll see the pages you’ve liked listed by the year you liked them. To unlike these pages, you have to open them in a new tab and click and the “Like” button there. Then click unlike. This process can take a long time.
Why did Facebook make it so easy to unlike friends and not pages? You probably would guess, as I have, that they’re doing businesses a service. The ads business buy on Facebook often use people who like a page to target their friends. Facebook is a business and this is a design that helps that business more than it helps you. Still, it’s worth taking a look at the pages you’ve liked to decide which you want to get rid of.
4. Audit your apps
Facebook’s new Timeline aims to make the music and media you consume part of your profile. For this reason, some apps—such as Spotify and Goodreads—have the ability to post directly on your Timeline.
Apps, like most software, come with terms and conditions most people skip over. Often, we have no idea how much access an app has to our private data. That’s why it’s always a good time to edit your apps to get rid of ANY that you are not using. Here’s how to do it.
a. In the upper right corner of your Facebook page, click on the arrow
b. Select “Privacy Settings”.
c. Scroll down to “Apps and Websites” and click on “Edit Settings”.
d. Under “Apps You Use” click on “Remove unwanted or spammy apps.”
e. Click the little blue x on the far right for any app you do not use.
A new Mercedes. Nice. Or maybe an Audi R8? That would be cool. But hold it! Don’t sell your old car yet! Liking and sharing that giveaway campaign on Facebook will NOT give you a new car. Those prizes doesn’t even exist. They are just hoaxes. Internet and Facebook is full of crap, junk, rubbish, nonsense and gibberish. Nobody knows how many chain letters there are spreading some kind of unbelievable story. False celebrity news, bogus first-aid advice, phony charity campaigns and this kind of giveaways. We tend to think about these chain letters as hoaxes, pretty harmless jokes that doesn’t hurt us. But that’s not the full story. A hoax can be harmful, like the outright dangerous first aid advice that some people keep spreading. But a car giveaway is probably a harmless and safe prank, even if it’s false? No, not really. These chain letters are actually not traditional hoaxes, they are like-farming scams. There’s no free lunch, you don’t pay for Facebook with money but with your private data. The like-farming scams work in the same currency. You will not lose any money even if you like the page and share it. Instead you will participate in building a page with a lot of supporters, which is valuable and can be sold later. Needless to say, you will not get any of that money. Here’s how it works. Any business has a problem when starting on Facebook. An empty page without likes isn’t trustworthy. So the scammers set up a page containing anything that can go viral. A promise to get a luxury car works well. They just have to tell everyone to like the page and to share it as much as possible, to keep the chain reaction going and get even more likes. The scammers wait until there’s enough likes before they clean out the content, rename it and start looking for a buyer. The price is in “$ per k”, meaning dollars per 1000 likes. A page with 100 000 likes could sell for over $1000. So sharing the page can make quite a lot of money for the scammers if you have a lot of gullible friends, who in turn have a lot of gullible friends, and so on … The downside for you is that the likes stick even if the page is redesigned for some totally different purpose. Your face will be an evangelist for the page’s new owners and show up next to their brand. And you have no idea about what you will be promoting. I have friends who are anti-fur activists. You can probably imagine what one of them would feel when discovering that she likes a fur-coat designer! And finally some concrete advice. Review your list of old likes regularly. Remove everything except those things you truly like and want to support. When you encounter a giveaway post like this, check the involved brand’s main page in Facebook by searching for the brand name. You will in most cases notice that the giveaway is a totally different page that just is named similarly. That’s a strong scam indicator. Use common sense. From the above you get an idea about what likes in Facebook are worth. Does it make sense to give away luxury cars for this? Don’t participate in scams like this. It might feel tempting, but remember that your chance to win is exactly zero. Spread knowledge every time you see a scam of this kind. Comment with a link to this post or the appropriate description on Hoax-Slayer or Snopes. Those sites are by the way fun and educating reading. I recommend spending some time there getting familiar with other types of hoaxes too. Read at least these two articles: Facebook car giveaway on Snopes and Facebook like-farming scams on Hoax-Slayer . Safe surfing, Micke
You have seen them if you are on Facebook, and perhaps even posted one yourself. I’m talking about the statements that aim to defuse Facebook’s new terms of service, which are claimed to take away copyright to stuff you post. To summarize it shortly, the virally spreading disclaimer is meaningless from legal point of view and contains several fundamental errors. But I think it is very good that people are getting aware of their intellectual rights and that new terms may be a threat. Terms of service? That stuff in legalese that most people just click away when starting to use a new service or app. What is it really about and could it be important? Let’s list some basic points about them. The terms of service or EULA (End User License Agreement) is a legally binding agreement between the service provider and the user. It’s basically a contract. Users typically agree to the contract by clicking a button or simply by using the service. These terms are dictated by the provider of the service and not negotiable. This is quite natural for services with a large number of users, negotiating individual contracts would not be feasible. Terms of service is a defensive tool for companies. One of their primary goals is to protect against lawsuits. These terms are dictated by one part and almost never read by the other part. Needless to say, this may result in terms that are quite unfavorable for us users. This was demonstrated in London a while ago. No, we have not collected any children yet. Another bad thing for us users is the lack of competition. There are many social networks, but only one Facebook. Opting out of the terms means quitting, and going to another service is not really an option if all your friends are on Facebook. Social media is by its nature monopolizing. The upside is that terms of service can’t change the law. The legislation provides a framework of consumer and privacy protection that can’t be broken with an agreement. Unreasonable terms, like paying with your firstborn child, are moot. But be aware that the law of your own country may not be applicable if the service is run from another country. Also be aware that these terms only affect your relationship to the provider of the service. Intelligence performed by authorities is a totally different thing and may break privacy promises given by the company, especially for services located in the US. The terms usually include a clause that grant the provider a license to do certain things with stuff the users upload. There’s a legitimate reason for this as the provider need to copy the data between servers and publish it in the agreed way. This Facebook debacle is really about the extent of these clauses. Ok, so what about Facebook’s new terms of service? Facebook claim they want to clarify the terms and make them easier to understand, which really isn't the full story. They have all the time been pretty intrusive regarding both privacy and intellectual property rights to your content, and the latest change is just one step on that path. Most of the recent stir is about people fearing that their photos etc. will be sold or utilized commercially in some other way. This is no doubt a valid concern with the new terms. Let’s first take a look at the importance of user content for Facebook. Many services, like newspapers, rely on user-provided content to an increasing extent. But Facebook is probably the ultimate example. All the content you see in Facebook is provided either by the users or by advertisers. None by Facebook itself. And their revenue is almost 8 billion US$ without creating any content themselves. Needless to say, the rights to use our content is important for them. What Facebook is doing now is ensuring that they have a solid legal base to build current and future business models on. But another thing of paramount importance to Facebook is the users' trust. This trust would be severely damaged if private photos start appearing in public advertisements. It would cause a significant change in peoples relationship with Facebook and decrease the volume of shared stuff, which is what Facebook lives on. This is why I am ready to believe Facebook when they promise to honor our privacy settings when utilizing user data. Let’s debunk two myths that are spread in the disclaimer. Facebook is *not* taking away the copyright to your stuff. Copyright is like ownership. What they do, and have done previously too, is to create a license that grant them rights to do certain things with your stuff. But you still own your data. The other myth is that a statement posted by users would have some kind of legal significance. No, it doesn’t. The terms of service are designed to be approved by using the service, anyone can opt to stop using Facebook and thus not be bound by the terms anymore. But the viral statements are just one-sided declarations that are in conflict with the mutually agreed contact. I’m not going to dig deeper into the changes as it would make this post long and boring. Instead I just link to an article with more info. But let’s share some numbers underlining why it is futile for ordinary mortals to even try to keep up with the terms. I browsed through Facebook’s set of terms just to find 10 different documents containing some kind of terms. And that’s just the stuff for ordinary users, I left out terms for advertisers, developers etc. Transferring the text from all these into MS Word gave 41 pages with a 10pt font, almost 18 000 words and about 108 000 characters. Quite a read! But the worst of all is that there’s no indication of which parts have changed. Anyone who still is surprised by the fact that users don’t read the terms? So it’s obvious that ordinary user really can’t keep up with terms like this. The most feasible way to deal with Facebook’s terms of service is to consider these 3 strategies and pick the one that suits you best. Keep using Facebook and don’t worry about how they make money with your data. Keep using Facebook but be mindful about what you upload. Use other services for content that might be valuable, like good photos or very private info. Quit Facebook. That’s really the only way to decline their terms of service. By the way, my strategy is number 2 in the above list, as I have explained in a previous post. That’s like ignoring the terms, expecting the worst possible treatment of your data and posting selectively with that in mind. One can always put valuable stuff on some other service and post a link in Facebook. So posting the viral disclaimer is futile, but I disagree with those who say it’s bad and it shouldn’t be done. It lacks legal significance but is an excellent way to raise awareness. Part of the problem with unbalanced terms is that nobody cares about them. A higher level of awareness will make people think before posting, put some pressure on providers to make the terms more balanced, and make the legislators more active, thus improving the legal framework that control these services. The legislation is by the way our most important defense line as it is created by a more neutral part. The legislator should, at least in theory, balance the companies’ and end users’ interests in a fair way. Safe surfing, Micke Image: Screenshot from facebook.com
When it comes to privacy, Twitter's simplicity has always been its key advantage. Your tweets are public or they are protected. Of course, this implicit agreement with users has never been that simple. "Protected" tweets turned out to be searchable -- they aren't anymore. And if one of your followers decides to share your tweets through a manual retweet or a screenshot, you're just as exposed as you would be if your tweets were public. But that's true of any form of digital -- or real world -- communication. Now, Twitter is getting even more complicated to become in hopes of becoming as mainstream as Facebook, which is trying to improve the revelancy of its feed in order to replace Twitter as the go-to online destination for monitoring breaking news. You may have noticed that Twitter's is slowly rolling out changes to its web experience that may alter the way people understand the service. Tweets that have been favorited but not retweeted by people you follow may show up in your stream. More changes like location-based alerts and native video will soon follow. The closer-to-original Twitter experience still exists -- and will likely always exist -- in apps like Tweetdeck. But no matter how you use the service, your activity on and off the site is being tracked to improve outcomes for advertisers. This makes sense. It is a business and since you're not paying to use this valuable service, you are its product -- even if you're using the site for business. By offering tools like its free analytics, the site is striving to make it clear how useful it is and build good will as it evolves. However, Twitter recognizes that its users just may want to avoid allowing more "big data" tentacles into our digital brains. Thus it allows you to opt out of some tracking and features that may feel invasive. Here's how to do that: Go to your "Security and privacy" section of your Settings. Scroll all the way down. If you're interested in maximum privacy, I recommend your uncheck the three boxes at the bottom of the page -- Discoverability, Personalization and Promoted Content -- then click "Save changes". While you're on this page, make sure you're taking advantage of Twitter's best security tool: Login verification. Turn on two-factor authentication by activating "Send login verification requests to my phone". Twitter's biggest security problem is that everyone in the world knows your login. Unless you turn on Login verification, all an intruder needs is your password. You may also want to make sure "Tweet location" is off and erase all of your previous locations, if you're worried about being tracked in the real world. One last thing while you're checking your settings, click on Apps. Then "Revoke access" of any you're not using. Not sure if you're not using an app? Get rid of it and you can always renew its access later. Cheers, Jason [Image courtesy of Rosaura Ochoa via Flickr.]