Are you ready for the new Facebook Timeline?
Since the winter of 2011, Facebook has been slowly rolling out its new profile look to the nearly one billion people who use the world’s largest social network.
Facebook has indicated every user will be forced to move over to the new profile look called Timeline. All Facebook brand pages now have the look but Facebook is still rolling it out to profiles. (To get it now, go here and click “Get it Now.”) Some will be annoyed by this change, of course. They’ll note that the old profiles worked and there are some unforeseen consequences that raise privacy issues. This inevitable when Facebook makes changes that affect so many people.
But the world’s largest network seemed to learn a valuable lesson from its vanquished competitors Friendster and MySpace: change happens. Unless they continually give users fresh new social experiences, their users will move on.
The Timeline is definitely new. Looking at the Timeline from a social media security and privacy perspective alone, I say that the new Timeline and the updated privacy settings Facebook put in place in late 2011 are both improvements.
The average Facebook user is “friends” with well over 100 people. Add that to the 100 pages more users like and you have an account that is out of hand. Sensing this, Facebook has made it easier than ever to unlike the people and pages you no longer wish to connect with.
The rollout of the Timeline gives you the perfect opportunity to take control of your Facebook and edit your account. (It also gives you a space to post a cool cover photo, which is completely optional.)
Here’s what you need to do now:
1. Decide if you want to hit the “reset button”.
The goal of Timeline is to make your life story available to as many people as you are willing to share it with. Facebook has reduced its privacy options to three levels.
They’ve eliminate “Friends of Friends”, which leaves some of your posts in a limbo. To make up for this, they’ve added what I call the “reset button”. You can with one click turn all of your past public and “Friends of Friends” posts into “Friends Only”. If you do this, you can reverse it. You’ll have to adjust each post or picture individually.
If you are a privacy minded person, hitting this button is a great idea and a great way to start your new Timeline. To do this:
a. Go to the arrow in the upper right corner and select “Privacy Settings”.
b. Next to “Limit the Audience for Past Posts” click “Manage Past Post Visibility”.
c.Then click “Limit Past Posts”.
2. Audit your Friends.
The best way to get a better news feed free of spam and distractions is to only people who share content you’re interested in.
Now that you have the Timeline, you can access your friends list easier than ever. Best of all: by simply scrolling over their images, you can unlike anyone quickly. Here’s how:
a. Go to your Timeline and click on your Friends navigation.
b. Put your mouse over any of your Friends’ names. This box will come up.
c. Put your mouse over the “Friends” box.
c. You can choose “Unfriend” or if you don’t want the person to have any idea you don’t want his or her updates, just click on “Show in News Feed”. This will automatically unsubscribe you from their updates. You can get pretty granular about which updates you want. This makes your Facebook life infinitely more complicated.
Facebook is simplest when you think of friending as an all or nothing thing. Either you want to stay in touch with someone or you don’t. If you don’t, unfriending is the best bet.
Go through your entire Friends list and get rid of anyone you don’t want to be in contact with. You can always go back and friend someone again if you make a mistake.
3. Audit your “Likes”
Unfortunately, Facebook does not make it so easy to stop following the pages you’ve liked.
Click on the Likes button. If the page happens to fit into the categories of music, books, movies or television, you can easily put your mouse over the page name, then the “Liked” button and choose unlike.
If you want to unlike any of the other pages you’ve liked, you have to scroll down the Likes page. There you’ll see the pages you’ve liked listed by the year you liked them. To unlike these pages, you have to open them in a new tab and click and the “Like” button there. Then click unlike. This process can take a long time.
Why did Facebook make it so easy to unlike friends and not pages? You probably would guess, as I have, that they’re doing businesses a service. The ads business buy on Facebook often use people who like a page to target their friends. Facebook is a business and this is a design that helps that business more than it helps you. Still, it’s worth taking a look at the pages you’ve liked to decide which you want to get rid of.
4. Audit your apps
Facebook’s new Timeline aims to make the music and media you consume part of your profile. For this reason, some apps—such as Spotify and Goodreads—have the ability to post directly on your Timeline.
Apps, like most software, come with terms and conditions most people skip over. Often, we have no idea how much access an app has to our private data. That’s why it’s always a good time to edit your apps to get rid of ANY that you are not using. Here’s how to do it.
a. In the upper right corner of your Facebook page, click on the arrow
b. Select “Privacy Settings”.
c. Scroll down to “Apps and Websites” and click on “Edit Settings”.
d. Under “Apps You Use” click on “Remove unwanted or spammy apps.”
e. Click the little blue x on the far right for any app you do not use.
At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for like, say, a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason
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You should know that Facebook can play with your emotions. If you're reading this you're probably aware that your Facebook feed doesn't simply serve you the latest posts from the friends and pages you follow. Given that most of us follow hundred -- if not thousands -- of people, places and brands, a real-time feed would dramatically change the Facebook experience. And it would likely greatly reduce engagement, which is the site's life force. But if you do know this, you may be in the minority. A new study from a team of researchers from University of Illinois at Urbana-Champaign, California State University, Fresno and the University of Michigan found that most of a group of 40 Facebook users, 62.5 percent had no idea that their feed is filtered by the world's largest social network. And not knowing that actually seemed to have negative affects on users' psyches. “In the extreme case, it may be that whenever a software developer in Menlo Park adjusts a parameter, someone somewhere wrongly starts to believe themselves to be unloved,” the researchers wrote. The study used a tool to create an unfiltered feed that showed them what they'd been missing. While they weren't thrilled how Facebook decided which friends posts they'd see, "[m]ost came to think that the filtering and ranking software was actually doing a decent job," Fusion's Alex Madrigal writes. In 2014, Facebook partnered in an academic paper that revealed it had manipulated users feeds to adjust how many positive and negative posts they saw. It found that moods were contagious. Positive feeds led to positive posts and vice versa. Users agree to such manipulation in Facebook's terms and conditions -- which you clearly know by heart -- but the revelation still led to a huge backlash. In the recent study, participants found that being aware they were being fed stories by Facebook's algorithm "bolstered overall feelings of control on the site" and led to more active engagement. So if you didn't know a formula was guiding your interactions before you probably already feel better. But there's more you can do if you want to make sure Facebook is showing you the things you actually want to see. 1. Be proactive. Go directly to the pages of the people, companies and artists you want to see more of then engage. Like posts or comments. Comment yourself. Share posts. Facebook's motivation is to keep you on the site as long as humanly possible--and it's very good at it. If it's not showing something you'd enjoy seeing, it probably would like to. So let it know. 2. Choose "Most Recent" posts. In the left column of your home page, click on the arrow next to "News Feed". If you select "Most Recent", your experience will likely be less filtered. Though you still should not to expect to see every post that ends up on the site. 3. Go to News Feed Preferences. Click on the down arrow that's on every Facebook page and select News Feed Preferences. The goal here is to unfollow anything you're sick of seeing so you get more of what you do want. Or re-follow people or things you've missed. 4. Tell your feed what you like. Facebook wants you to take an active role in adjusting your algorithm. That's why every post in your feed has a dim down arrow that you can select. If something really bugs you, tell Facebook you don't want to see and Unfollow the person or page. If you really love it, you can "Turn on notifications" which guarantees that every future post ends up in your notifications -- that little globe on the top navigation. Your notifications can act as a secondary newsfeed to make sure you don't miss posts from your favorites. 5. Switch to Twitter and Tweetdeck. If you want complete control over your newsfeed, you're never going to get it on Facebook. Even Twitter is moving away from this method of feeding content for a pretty simple reason, it needs more engagement. Given that Facebook and Twitter employee dozens if not hundred of programmers and experts paid to make their sites captivate you, they figure they're better at it than you. If you want to prove them wrong, Twitter's Tweetdeck app, which works in your browser, still offers unmediated newsfeeds so you can feed your own brain. Twitter isn't quite as personal or ubiquitous as Facebook -- but it is the next best thing. Try it out and see if you feel more loved. Cheers, Jason [Photo by Geraint Rowland | Flickr]