Are you ready for the new Facebook Timeline?
Since the winter of 2011, Facebook has been slowly rolling out its new profile look to the nearly one billion people who use the world’s largest social network.
Facebook has indicated every user will be forced to move over to the new profile look called Timeline. All Facebook brand pages now have the look but Facebook is still rolling it out to profiles. (To get it now, go here and click “Get it Now.”) Some will be annoyed by this change, of course. They’ll note that the old profiles worked and there are some unforeseen consequences that raise privacy issues. This inevitable when Facebook makes changes that affect so many people.
But the world’s largest network seemed to learn a valuable lesson from its vanquished competitors Friendster and MySpace: change happens. Unless they continually give users fresh new social experiences, their users will move on.
The Timeline is definitely new. Looking at the Timeline from a social media security and privacy perspective alone, I say that the new Timeline and the updated privacy settings Facebook put in place in late 2011 are both improvements.
The average Facebook user is “friends” with well over 100 people. Add that to the 100 pages more users like and you have an account that is out of hand. Sensing this, Facebook has made it easier than ever to unlike the people and pages you no longer wish to connect with.
The rollout of the Timeline gives you the perfect opportunity to take control of your Facebook and edit your account. (It also gives you a space to post a cool cover photo, which is completely optional.)
Here’s what you need to do now:
1. Decide if you want to hit the “reset button”.
The goal of Timeline is to make your life story available to as many people as you are willing to share it with. Facebook has reduced its privacy options to three levels.
They’ve eliminate “Friends of Friends”, which leaves some of your posts in a limbo. To make up for this, they’ve added what I call the “reset button”. You can with one click turn all of your past public and “Friends of Friends” posts into “Friends Only”. If you do this, you can reverse it. You’ll have to adjust each post or picture individually.
If you are a privacy minded person, hitting this button is a great idea and a great way to start your new Timeline. To do this:
a. Go to the arrow in the upper right corner and select “Privacy Settings”.
b. Next to “Limit the Audience for Past Posts” click “Manage Past Post Visibility”.
c.Then click “Limit Past Posts”.
2. Audit your Friends.
The best way to get a better news feed free of spam and distractions is to only people who share content you’re interested in.
Now that you have the Timeline, you can access your friends list easier than ever. Best of all: by simply scrolling over their images, you can unlike anyone quickly. Here’s how:
a. Go to your Timeline and click on your Friends navigation.
b. Put your mouse over any of your Friends’ names. This box will come up.
c. Put your mouse over the “Friends” box.
c. You can choose “Unfriend” or if you don’t want the person to have any idea you don’t want his or her updates, just click on “Show in News Feed”. This will automatically unsubscribe you from their updates. You can get pretty granular about which updates you want. This makes your Facebook life infinitely more complicated.
Facebook is simplest when you think of friending as an all or nothing thing. Either you want to stay in touch with someone or you don’t. If you don’t, unfriending is the best bet.
Go through your entire Friends list and get rid of anyone you don’t want to be in contact with. You can always go back and friend someone again if you make a mistake.
3. Audit your “Likes”
Unfortunately, Facebook does not make it so easy to stop following the pages you’ve liked.
Click on the Likes button. If the page happens to fit into the categories of music, books, movies or television, you can easily put your mouse over the page name, then the “Liked” button and choose unlike.
If you want to unlike any of the other pages you’ve liked, you have to scroll down the Likes page. There you’ll see the pages you’ve liked listed by the year you liked them. To unlike these pages, you have to open them in a new tab and click and the “Like” button there. Then click unlike. This process can take a long time.
Why did Facebook make it so easy to unlike friends and not pages? You probably would guess, as I have, that they’re doing businesses a service. The ads business buy on Facebook often use people who like a page to target their friends. Facebook is a business and this is a design that helps that business more than it helps you. Still, it’s worth taking a look at the pages you’ve liked to decide which you want to get rid of.
4. Audit your apps
Facebook’s new Timeline aims to make the music and media you consume part of your profile. For this reason, some apps—such as Spotify and Goodreads—have the ability to post directly on your Timeline.
Apps, like most software, come with terms and conditions most people skip over. Often, we have no idea how much access an app has to our private data. That’s why it’s always a good time to edit your apps to get rid of ANY that you are not using. Here’s how to do it.
a. In the upper right corner of your Facebook page, click on the arrow
b. Select “Privacy Settings”.
c. Scroll down to “Apps and Websites” and click on “Edit Settings”.
d. Under “Apps You Use” click on “Remove unwanted or spammy apps.”
e. Click the little blue x on the far right for any app you do not use.
The user register of AshleyMadison has been hacked. You don’t know what that is? Well, that’s perfectly fine. It’s a dating site for people who want to cheat on their spouses. Many dislike this site for moral reasons, but there is apparently a demand for it. The Canadian site has some 37 million users globally! Some user data has already been leaked out and the hackers, calling themselves Impact Team, have announced that they will leak the rest unless the site shuts down. So this hack could contribute to many, many divorces and a lot of personal problems! "We will release all customer records, profiles with all the customers' sexual fantasies, nude pictures and conversations and matching credit card transactions, real names and addresses." The Impact Team This is one hack in a long row, not the first and certainly not the last site hack where user data is leaked. But it is still remarkable because of the site’s sensitive nature. Think about it. What kind of information do you store in web portals and what bad could happen if that data leaks out? If you are cheating on your spouse, then that is probably one the most precious secrets you have. Disclosure of it could have devastating effects on your marriage, and maybe on your whole life. Millions of users have put their faith in AshleyMadison’s hands and trusted them with this precious secret. AshleyMadison didn’t misuse the data deliberately, but they failed to protect it properly. So it’s not that far-fetched to say that they cheated on the cheaters. What makes the AshleyMadison hack even worse is the site’s commercial nature. Users typically pay with a credit card issued in their own name. They can appear anonymously to their peers, but their true identities are known to the site owner, and stored in the database. So any leaked information can be linked reliably to real people. The sad thing is that the possibility of a leak probably never even crossed the mind of these 37 million users. And this is really the moral of the story. Always think twice before storing sensitive information in a data system. You must trust the operator of the system to not misuse your data, but also to have the skills, motivation and resources to protect it properly. And you have very poor abilities to really verify how trustworthy a site is. This is not easy! Refraining from using a site is naturally the ultimate protection. But we can’t stop using the net altogether. We must take some risks, but let’s at least think about it and reflect over what a compromised site could mean. This hack is really interesting in another way too. AshleyMadison is a highly controversial site as cheating is in conflict with our society’s traditional moral norms. The hack is no doubt a criminal act, but some people still applaud it. They think the cheaters just got what they deserved. What do you think? Is it right when someone takes the law in his own hands to fight immorality? Or should the law be strictly obeyed even in cases like this? Can this illegal hacking be justified with moral and ethical arguments? [polldaddy poll=8989656] Micke Image: Screenshot from www.ashleymadison.com
At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for, like a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason
When an enigmatic and groundbreaking artist started making waves on Youtube, the public was simultaneously curious and in awe of this new type of sonic assault, detached from any specific genre, culture or style. nano draws on life experience accumulated in NYC and Japan to create a truly global aesthetic. nano’s music transcends the confines of nationalities and ethnicities, and reflects nano’s “no national borders” motto. Despite being the product of a united and connected world, nano chooses to be shrouded with a veil of mystery and privacy. Like we here at Freedome, nano believes that personal privacy is a choice and the only person to control it should be YOU YOURSELF. We created Freedome because we LOVE the digital and connected world we all live in. We love it so much, that we want to give everyone the tools to enjoy it to the max by not having to worry about the negative sides that come with it. It’s all about choice and keeping control. A lot of your personal information is shared without your approval, and we should be able to share everything you want without fear of your stuff being stolen or used against you. Just like nano, we think that sharing your passions and keeping your privacy are not mutually exclusive. To celebrate our mutual love for privacy and a connected world, nano has teamed up with Freedome with a special exclusive song, which can be found here. Join our global troop of digital freedom fighters. Your privacy, your choice.