How We Give Away Our Privacy (And How to Take It Back)

Deciding what information should be public isn’t just important for your reputation and mental health. Keeping your account numbers and identifying information secret can help prevent financial fraud, protecting you and property. In a country like Syria in the midst of turmoil, your privacy can be a matter of life and death.

But for most of us, we’re willing to trade a litte of our privacy for a service we like, or a little company.

Thorin Klosowski recently published a piece on Lifehacker called “Living in Public: What Happens When You Throw Privacy Out the Window”. In it, he describes how he, a very private person, decided to live his life in public.

For three weeks, Thorin shared his location through location-based social networks wherever he went. He made all of his activity on his favorite apps public. He allowed all of his Internet activity to be tracked by anyone who wanted to track it.

After three weeks, he asked a stranger to take a look at all of his activity and tell him what she thought. What she said and what Google thought about him (see what Google thinks about you here) turned out to be pretty accurate.

The reason that social networks are addictive, I’d argue, is that they are pretty good representations of who we are in real life. The problem arises as we share we may create evidence online that can look bad out of context—like those party pictures. The old notions of a private self that your boss doesn’t know are transforming drastically every day. Some of it is beyond your control. But there is a lot you can do.

The first thing to do is to think about the tools that may give away your privacy.

Here are a few:

  • Social networks—Facebook, Twitter, LinkedIn. Do we need to mention Google+?
  • Location-sharing services like Foursquare or posting pictures that include your location data on it.
  • Browsing the Internet without turning off tracking tools.
  • Allowing services like Google to track your history.
  • Apps that encourage social sharing.

How can you limit the privacy you give away?

  • Master the privacy settings on every social network you use.
    You always need to keep whom you’re sharing with in mind. And it’s always best to share under the premise that anyone in the world could come across your post. Settings for Facebook may be ‘Labyrinthian’. But settings generally resemble Twitter’s two basic choices: public or locked down. You should also enable two-step authentication tools when available, such as for Google.
  • Avoid using private computers or open Wi-Fi networks when you don’t have a VPN running.
  • Use strong passwords your friends can’t guess.
  • Use tools that stop your web activity from being blocked. Klosowski has a good list of them in his post under the heading “Letting Websites Track and Collect All the Data They Want”.
  • Avoid apps that encourage social sharing and turn off location data in your images.
  • Keep ALL of your devices patched and protected with the latest system and security software. Our free Health Check makes that easy for your PC.
  • Always think before you click publish, post or check-in.

For every free service we use, there is a cost. On the Internet that cost is usually privacy.

You can’t always expect people to respect your privacy. But you can always respect your own.

What tools am I missing that give away or protect your privacy?

Cheers,
Jason

(CC image by Lance Nielsen.)

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At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for like, say, a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason

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When an enigmatic and groundbreaking artist started making waves on Youtube, the public was simultaneously curious and in awe of this new type of sonic assault, detached from any specific genre, culture or style. nano draws on life experience accumulated in NYC and Japan to create a truly global aesthetic. nano’s music transcends the confines of nationalities and ethnicities, and reflects nano’s “no national borders” motto. Despite being the product of a united and connected world, nano chooses to be shrouded with a veil of mystery and privacy. Like we here at Freedome, nano believes that personal privacy is a choice and the only person to control it should be YOU YOURSELF. We created Freedome because we LOVE the digital and connected world we all live in. We love it so much, that we want to give everyone the tools to enjoy it to the max by not having to worry about the negative sides that come with it. It’s all about choice and keeping control. A lot of your personal information is shared without your approval, and we should be able to share everything you want without fear of your stuff being stolen or used against you. Just like nano, we think that sharing your passions and keeping your privacy are not mutually exclusive. To celebrate our mutual  love for privacy and a connected world, nano has teamed up with Freedome with a special exclusive song, which can be found here. Join our global troop of digital freedom fighters. Your privacy, your choice.

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