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Why secure businesses are productive businesses
It’s our pleasure to introduce Emma, an F-Secure Marketing Specialist who works in Global Marketing. She specializes in corporate protection that keeps businesses thriving. With the launch of our new Software Updater solution for business, we’re going to be focusing more on corporate security in the future so we thought we’d start by introducing Emma and giving you her thoughts on the challenges our corporate customers face.
We started off by asking Emma what it is she likes most about her job.
“It’s quite difficult to pinpoint one single thing that I most enjoy at work,” she told us, “since one of my favorite things about my job is the variety of tasks. However, one of the best parts of my job is definitely creating content. Telling stories is fun, and I hope that we also succeed in communicating in ways and about topics that are relevant and of interest to our target audience.”
That audience is made up of F-Secure partners —some of the best and brightest business minds around the globe.
Like many of us at F-Secure, Emma enjoys the unique opportunity to work with and around some of the world’s foremost experts in digital threats.
“During my time at F-Secure, I have had the chance to learn not only a whole lot of new things about marketing, but also about the industry and the threat landscape,” she said.
Her job also puts her in touch with the current challenges that exist in securing the workplace.
“There’s no single threat that most affects businesses,” she told us. “Rather, organizations of all sizes are affected by cyber crime in all it’s different forms and variations, but one clear purpose: to steal money and confidential data. Even small businesses are increasingly becoming the target of these attacks, as many of them lack the resources and expertise to protect their irreplaceable assets.”
The threat landscape is always evolving but one aspect that is increasingly scary to businesses is software vulnerabilities.
“Recently, we’ve seen an increasing amount of attempts to gain access to a computer through vulnerability exploitation – the art of finding a security hole in any software and using that as a way to infect the machine. Vulnerabilities in Java and Internet Explorer have been all over the news, and criminals haven’t left these opportunities unused.”
That’s where F-Secure comes in, of course.
Emma explains: “Our portfolio covers a whole range of customer needs, from organizations willing to manage their solution on their own to a fully outsourced solution where IT security is managed by a trusted partner. We protect all layers of the organization from desktop PCs, laptops and mobile phones to file servers and email servers. In addition, our advanced management tools make it possible to monitor and manage a network.”
F-Secure was the first security company in the world to offer security as a service. Many businesses find that by relying on us for the best protection in the world doesn’t just save them time and money. It frees them up to concentrate on what matters most.
“Security as a Service has proven to be a success and it is increasingly popular among businesses. Outsourcing security to a partner means worry-free and reliable protection that is always backed up by F-Secure’s world class technology,” Emma told us. “When professionals take care of security, you can focus on your core business. Security as a Service is a great solution especially for those businesses, large and small, that don’t have the necessary expertise.”
How can F-Secure affect your workplace?
“Ensuring high-quality protection ensures uninterrupted work and keeps an organization running. Actually, the challenge with security is that it is only noticed when something negative happens,” she said.
But for Emma, security that works best is security that you don’t notice.
“Security is paramount for business but it should not come at the cost of usability. Our objective is to offer our customers the best protection without unnecessary impact on performance or distraction.”
When this happens everyone performs better.
“At best, IT security can improve productivity,” she said. “Think about email, for example. Email is a vital business tool for companies, but spam email traffic can reduce employee productivity and burden the IT infrastructure. Effective and accurate virus and spam filtering saves internal network bandwidth and increases productivity.”
Most businesses have had email security in mind for years but forward-thinking businesses are thinking ahead. Optimal software performance prevents online crime and keeps businesses functioning optimally when it matters most.
“Another example could be updating software. Keeping software up-to-date fixes holes in security,” Emma told us, “but can also keep software and applications running smoothly and reliably during critical times.”
For business, those critical times are the last moments when you want to think about security. And that’s why Emma and F-Secure are here, so you don’t have to.