How To Make Facebook Better

Billionaire entrepreneur Mark Cuban has been a bit obsessed with Facebook ever since he realized that the company was charging to make sure that fans of his basketball team would see the team’s Facebook posts. It’s a realization that has irked many as the world’s largest social network rolled out its Promoted Posts to people.

The fact is that the average Facebook user has over 120 friends and likes another 100 groups or pages.

This means the news feed generally moves very quickly pushing down updates almost immediately. In an effort to improve engagement, Facebook has developed Edgerank which pushes the updates your most likely to engage with to the top of your feed. It also pushes Promoted Posts to the top, to monetize the tremendous amount of time about a billion people around the world spend on the site. If you don’t interact with a friend or a page, you’ll eventually stop seeing their posts in your feed.

Facebook isn’t like email. You can’t expect every friend to see every post. Depending on how many friends you have and how active they are, they are probably much more likely to see your status update than a tweet—which fly, by usually only seen by a tiny fraction of your followers.

Cuban’s main complaint is that Facebook doesn’t understand what its business is. He says the site is a “time waster” like television. For that reason, he thinks users would be better are determining what they’d like to engage with than Facebook is—if the site would only make it easier to “unlike” things and sort through the feed.

Cuban is right about what the site’s value is—a way to pass time enjoyably. But it does offer a more authentic, unique, interactive experience than TV in that it makes your friends and family your entertainment. If relationships are easily made and broken the site becomes a little less like life. It’s that relationship to reality that gives Facebook its advantage over old media. Still the accumulation of likes and relationships on the site creates your experience but it also makes it messier and less enjoyable if you aren’t getting to the good stuff fast.

In a recent survey we found that about 6 out of 10 Facebook users think the site as good or better than it has been. That left 4 out of 10 who think it’s worse.

So does Marc Cuban have a point? Could you do a better job managing your feed than Facebook?

The reason the site has taken it upon its self to manage our feeds is because it knows that most people won’t take the time to do so. They’ll just stop using when it gets boring.

But if you’re reading this, you care more than the average user. So here are a few suggestions to improve your Facebook experience.

1. Unlike, unlike, unlike.
If you’re on Facebook and see something that annoys you—like spam or a not safe for work posting, go ahead and unlike the person or page. It takes a second, you have to go to profile, click on the wheel thing and select “Unfriend” or “Unlike”. You can always reconnect later. But unless you get in the practice or trimming your feed, you’re never going to improve your experience.

2. Switch your feed view from “Top Stories” to “Most Recent”.
This won’t guarantee that you’ll see all the posts from all your friends in linear order. Facebook’s algorithm seems to make that impossible. But it will prevent Facebook from controlling your feed entirely.

3. Use “Close Friends”.
On the left-hand column of your Facebook feed, you’ll see a Friends category. You may have to click on “More” to get to it. Click on “Close Friends” and Facebook will give you suggestions on who to add to this list. Only add the people you’re most interested in following. This won’t improve your feed, but Facebook will give you a notification when one of your favorite friends post. With this feature, you don’t need to worry about missing the posts from the people you care about most.

Cheers,

Jason

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Your digital memories – will they vanish or persist?

If you like sailing and tall ships, I can recommend this podcast about Pam Bitterman’s book Sailing to the far horizon. It’s a great story about the last years of the community-operated ship Sofia, covering both a lot of happy sailing and the ship’s sad end in the early eighties. But this is not about hippies on a ship, it’s about how we record and remember our lives. In the podcast Pam tells us how the book was made possible by her parents saving her letters home. Perhaps they had a hunch that this story will be written down one day. Going on to state that e-mails and phone calls wouldn’t have been saved that way. That’s a very interesting point that should make us think. At least it made me think about what we will remember about our lives in, say, twenty years? We collect more info about what we are doing than ever before. We shoot digital pictures all the time and post status updates on Facebook. We are telling the world where we are, what we are doing and what we feel. Maybe in a way that is shallower than letters home, but we sample our lives at a very granular rate. The real question is however how persistent this data is? If we later realize we have experienced something unique enough to write a book about, have our digital life left enough traces to support us? Pam wrote the book about Sofia some twenty years later. A twenty year old paper is still young, but that’s an eternity in the digital world. Will you still be on the same social media service? Do you still have the same account or have you lost it. Does the service even exist? And what about your e-mails, have you saved them? How are your digital photos archived? You may even have cleaned up yourself to fit everything into a cheaper cloud account. Here’s something to keep in mind about retaining your digital life. Realize the value of your personal records. You may fail to see the value in single Facebook posts, but they may still form a valuable wholeness. If you save it you can choose to use it or not in the future. If you lose it you have no choice. Make sure you don’t lose access to your mail, social media and cloud storage accounts. That would force you to start fresh, which usually means data loss. Always register a secondary mail address in the services. That will help you recover if you forget the password. Use a password manager to avoid losing the password in the first place. Redundancy is your friend. Do not store important data in a single location. The ideal strategy is to store your files both on a local computer and in a cloud account. It provides redundancy and also stores data in several geographically separated locations. This is easy with younited because you can set it to automatically back up selected folders. Mail accounts have limited capacity and you can’t keep stuff forever. Don’t delete your correspondence. Check your mail client instead for a function that archives your mail to local storage. Check your social media service for a way to download a copy of your stuff. In Facebook you can currently find this function under Settings / General. It’s good to do this regularly, and you should at least do it if you plan to close your account and go elsewhere. Migrate your data when switching to a new computer or another cloud service. It might be tricky and take some time, but it is worth it. Do not see it as a great opportunity to start fresh and get rid of "old junk". If you are somewhat serious about digital photography, you should get familiar with DAM. That means Digital Asset Management. This book is a good start. Pam did not have a book in mind when she crossed the Pacific. But she was lucky and her parents helped her retain the memories. You will not be that lucky. Don’t expect your friends on Facebook to archive posts for you, you have to do it yourself. You may not think you’ll ever need the stuff, just like Pam couldn’t see the book coming when onboard Sofia. But you never know what plans the future has for you. When you least expect it, you might find yourself in a developing adventure. Make yourself a favor and don’t lose any digital memories. Safe surfing, Micke  

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On Ello you’re not a product, you’re a feature.

Most of us have some kind of relationship with Facebook. We either love it, hate it or ignore it. Some of us are hooked. Some have found new opportunities, and many have got themselves into a mess on Facebook. Some are worry-free and totally open while others are deeply concerned about privacy. But we probably all agree that Facebook has changed our lives or at least impacted our ways to communicate. Facebook has showed that social media is an important tool for both business and private affairs. Facebook was in the right place at the right time to become the de-facto standard for social media. But the success of Facebook is also what makes it scary. Imagine the power you have if you know everything about everyone in the civilized world. And on top of that with quite loose legislation about what you can do with that data. Ok, everything and everyone are exaggerations, but not too far from the truth. Others have tried to challenge Facebook, but no one has succeeded so far. One reason is that social media automatically is monopolizing. The most important selection criteria is where your friends are, and that drives everyone into one common service. The fact that even Google failed with Google+, despite their huge resources and a ready user base from services like Gmail, just underlines how solid Facebook’s position is. Ello is the latest challenger and they certainly have an interesting approach. Ello tries to hit Facebook straight in its weakest point and provide a service that respect user integrity. They may lack the resources of Google, but they can be credible in this area. The choice between Facebook and Google is like a rock and a hard place for the privacy minded, but Ello is different. Their manifesto says it all. Will Ello survive and will they be the David that finally defeats Goliath? Ello is in a very early phase and they certainly have a very long way to go. But remember that their success depends on you too. You may not be a product on Ello, but you are certainly a feature. The main feature, actually. The team can only provide a framework for our social interactions. But people to be social with is absolutely crucial for any social network. So Ello’s raise or fall is mostly in our hands now. They need enough pioneers to make it a vibrant society. The development team can make the service fail, but they can only create potential for success. Ello needs you to materialize that potential. So what’s my honest opinion about Ello? The fact that the service is based on privacy and integrity is good. We need a social media service like this. But there are also many open questions and dark clouds on Ello’s sky. People have complained about its usability. And yes, usability is quite weird in many ways. It’s also very obvious that Ello is too premature to be a tool for non-technical users. Now in October 2014, I would personally only invite people who are used to beta software. But both usability and the technical quality can be fixed, it just takes more work from the team. A bigger question mark is however the future business model of Ello. On Facebook you’re a product and that’s what pays for the “free” service. But how is Ello going to strike a balance between privacy and funding the operation? This is one of the big challenges. Another is if the privacy-promise really is enough? Many of us are already privacy-aware, but the vast majority is still quite clueless. What Ello needs is either a big increase in privacy awareness or something clever that Facebook doesn’t provide and can’t copy quickly. It may seem futile for a small startup to challenge Facebook. But keep in mind that Facebook was small too once in the beginning. Facebook showed us that we need social media. Perhaps Ello can show us that we need social media with integrity. But anyway, you are among those who decide Ello’s future by either signing up or ignoring it.   Safe surfing, @Micke-fi on Ello   Picture: ello.co screen capture

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