How To Make Facebook Better

Billionaire entrepreneur Mark Cuban has been a bit obsessed with Facebook ever since he realized that the company was charging to make sure that fans of his basketball team would see the team’s Facebook posts. It’s a realization that has irked many as the world’s largest social network rolled out its Promoted Posts to people.

The fact is that the average Facebook user has over 120 friends and likes another 100 groups or pages.

This means the news feed generally moves very quickly pushing down updates almost immediately. In an effort to improve engagement, Facebook has developed Edgerank which pushes the updates your most likely to engage with to the top of your feed. It also pushes Promoted Posts to the top, to monetize the tremendous amount of time about a billion people around the world spend on the site. If you don’t interact with a friend or a page, you’ll eventually stop seeing their posts in your feed.

Facebook isn’t like email. You can’t expect every friend to see every post. Depending on how many friends you have and how active they are, they are probably much more likely to see your status update than a tweet—which fly, by usually only seen by a tiny fraction of your followers.

Cuban’s main complaint is that Facebook doesn’t understand what its business is. He says the site is a “time waster” like television. For that reason, he thinks users would be better are determining what they’d like to engage with than Facebook is—if the site would only make it easier to “unlike” things and sort through the feed.

Cuban is right about what the site’s value is—a way to pass time enjoyably. But it does offer a more authentic, unique, interactive experience than TV in that it makes your friends and family your entertainment. If relationships are easily made and broken the site becomes a little less like life. It’s that relationship to reality that gives Facebook its advantage over old media. Still the accumulation of likes and relationships on the site creates your experience but it also makes it messier and less enjoyable if you aren’t getting to the good stuff fast.

In a recent survey we found that about 6 out of 10 Facebook users think the site as good or better than it has been. That left 4 out of 10 who think it’s worse.

So does Marc Cuban have a point? Could you do a better job managing your feed than Facebook?

The reason the site has taken it upon its self to manage our feeds is because it knows that most people won’t take the time to do so. They’ll just stop using when it gets boring.

But if you’re reading this, you care more than the average user. So here are a few suggestions to improve your Facebook experience.

1. Unlike, unlike, unlike.
If you’re on Facebook and see something that annoys you—like spam or a not safe for work posting, go ahead and unlike the person or page. It takes a second, you have to go to profile, click on the wheel thing and select “Unfriend” or “Unlike”. You can always reconnect later. But unless you get in the practice or trimming your feed, you’re never going to improve your experience.

2. Switch your feed view from “Top Stories” to “Most Recent”.
This won’t guarantee that you’ll see all the posts from all your friends in linear order. Facebook’s algorithm seems to make that impossible. But it will prevent Facebook from controlling your feed entirely.

3. Use “Close Friends”.
On the left-hand column of your Facebook feed, you’ll see a Friends category. You may have to click on “More” to get to it. Click on “Close Friends” and Facebook will give you suggestions on who to add to this list. Only add the people you’re most interested in following. This won’t improve your feed, but Facebook will give you a notification when one of your favorite friends post. With this feature, you don’t need to worry about missing the posts from the people you care about most.



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Did a funny test in Facebook? Time to clean the permissions.

You are precious. You are very valuable. At least to companies dealing in advertising and customer profiling. The value of you and your peers make giants like Google and Facebook tick, with a combined revenue of about $78 billion. I’m sure most of you understand this value. But how many are really making smart choices to guard it? If you’re on Facebook, you may have seen posts like this: “Your Friday night. Tina wants to sleep. Jan destroys furniture. Aaron wakes up handcuffed. Wilhelm starts a drinking competition.” Clicking the image takes you to, or a localized version in your own language. Once there you can create your own test that reveals funny things about you and your friends. It’s obvious that these test are more entertaining than scientific. And this site can’t be blamed for lacking fantasy! Who thinks you’re sweet? How many children will you have? Who should you write a love song for? Who of your friends belong in your stuffed animal collection? Stuffed animal collection! OMG. LOL. :) You can find out all this and much more with the tests at The site is operated by a German company named Socialsweethearts, that claim to have over 1500 tests in more than 40 languages! OK, just another funny and harmless site that creates virally spreading posts and cashes in on advertising, you might think. But let’s take a closer look at what’s going on here. Many of the test involve your friends, revealing whom would be or do something. And to provide this they must know who your friends are, right? So it’s perfectly legit when a dialog pops up asking for access to your Facebook account and friends list. Wait! This is where you should stop and think. Let’s rephrase what’s going on. You purchase an automatically generated joke about you and your friends and pay by allowing them access to your friend list and Facebook wall, including all your past, current and future posts. A good deal? No, I don’t think so. And on top of that, you pay with knowledge about all your friends too, but without asking them for permission. Ok, Socialsweethearts is a German company, and Germany has strong privacy laws. I think there is a pretty good chance that this company isn’t misusing your data shamelessly, even if they definitively has the technical opportunity to do so. But this is pure luck. I bet that virtually none of the folks using these tests actually checked the background of the company and made an educated decision to trust it. Did you? But on the other hand. Pretty much all the giants that make billions on our private data are from the Americas. Europe has totally lost this race. A German company entering the same business successfully would be bright news, sort of. Bad news for your privacy but good news from European business perspective. So don’t worry too much if you have used the services on But this is anyway an excellent opportunity to clean up the list of apps that have access to your data. In Facebook, go to Settings and choose Apps in the menu to the left. Now you see a list of all apps and sites that have been granted access. Some of them are no doubt legit, for example apps that should be able to post to your wall. But the permissions will stay when you stop using something. And some permissions are only needed on a one-time basis, but they will stay on the list. belongs to that category and should be erased. Go through the list and remove anything you don’t need. If you see something that you don’t understand the meaning of, it’s safest to remove it too. Permissions can always be added back and apps that lose their permissions will notify you and ask you to grant new permissions. Happy cleaning, Micke   [caption id="attachment_8485" align="alignnone" width="300"] This is what it looks like when want's permission to access your data in Facebook.[/caption]   Images: Screenshots from and  

September 21, 2015

Only 10% protected – Interesting study on travelers’ security habits

Kaisu who is working for us is also studying tourism. Her paper on knowledge of and behavior related to information security amongst young travelers was released in May, and is very interesting reading. The world is getting smaller. We travel more and more, and now we can stay online even when travelling. Using IT-services in unknown environments does however introduce new security risks. Kaisu wanted to find out how aware young travelers are of those risks, and what they do to mitigate them. The study contains many interesting facts. Practically all, 95,7%, are carrying a smartphone when travelling. One third is carrying a laptop and one in four a tablet. The most commonly used apps and services are taking pictures, using social networks, communication apps and e-mail, which all are used by about 90% of the travelers. Surfing the web follows close behind at 72%. But I’m not going to repeat it all here. The full story is in the paper. What I find most interesting is however what the report doesn’t state. Everybody is carrying a smartphone and snapping pictures, using social media, surfing the web and communicating. Doesn’t sound too exotic, right? That’s what we do in our everyday life too, not just when travelling. The study does unfortunately not examine the participants’ behavior at home. But I dare to assume that it is quite similar. And I find that to be one of the most valuable findings. Traveling is no longer preventing us from using IT pretty much as we do in our everyday life. I remember when I was a kid long, long ago. This was even before invention of the cellphone. There used to be announcements on the radio in the summer: “Mr. and Mrs. Müller from Germany traveling by car in Lapland. Please contact your son Hans urgently.” Sounds really weird for us who have Messenger, WhatsApp, Facebook, Twitter, Snapchat and Skype installed on our smartphones. There was a time when travelling meant taking a break in your social life. Not anymore. Our social life is today to an increasing extent handled through electronic services. And those services goes with us when travelling, as Kaisu’s study shows. So you have access to the same messaging channels no matter where you are on this small planet. But they all require a data connection, and this is often the main challenge. There are basically two ways to get the data flowing when abroad. You can use data roaming through the cellphone’s ordinary data connection. But that is often too expensive to be feasible, so WiFi offers a good and cheap alternative. Hunting for free WiFi has probably taken the top place on the list of travelers’ concerns, leaving pickpockets and getting burnt in the sun behind. Another conclusion from Kaisu’s study is that travelers have overcome this obstacle, either with data roaming or WiFi. The high usage rates for common services is a clear indication of that. But how do they protect themselves when connecting to exotic networks? About 10% are using a VPN and about 20% say they avoid public WiFi. That leaves us with over 70% who are doing something else, or doing nothing. Some of them are using data roaming, but I’m afraid most of them just use whatever WiFi is available, either ignoring the risks or being totally unaware. That’s not too smart. Connecting to a malicious WiFi network can expose you to eavesdropping, malware attacks, phishing and a handful other nasty tricks. It’s amazing that only 10% of the respondents have found the simple and obvious solution, a VPN. It stands for Virtual Private Network and creates a protected “tunnel” for your data through the potentially harmful free networks. Sounds too nerdy? No, it’s really easy. Just check out Freedome. It’s the super-simple way to be among the smart 10%.   Safe surfing, Micke   PS. I recently let go of my old beloved Nokia Lumia. Why? Mainly because I couldn’t use Freedome on it, and I really want the freedom it gives me while abroad.   Image by Moyan Brenn  

August 24, 2015

Forget the personality tests – Ask Facebook instead (Poll)

It’s amazing how advertising can power huge companies. Google has over 57 000 employees and some 66 billion US dollars in revenue. And Facebook with 12 billion and 10 000 employees. These two giants are the best know providers of ad-financed services on the net. And modern advertising is targeted, which means that they must know what the users want to see. Which means that they must know you. Let’s take a closer look at Facebook. We have already written about their advertising preferences and I have been following my data for some time. Part of the data used to target ads is input by yourself, age, gender, hometown, movies you seen etc. But Facebook also analyzes what you do, both in Facebook and on other sites, to find out what you like. It’s obvious how the tracking works inside Facebook itself. Their servers just simply record what links you click. Tracking in the rest of the net is more sinister, it’s described in this earlier post. Your activity record is analyzed and you are assigned to classes of interest, called “Your Ad Preferences” by Facebook. Advertisers can then select classes they want to target, and the ad may be shown to you based on these classes. You can view and manage the list using a page that is fairly well hidden deep in Facebook’s menus. Let’s check your preferences in moment, but first some thoughts about this. Advertising may be annoying, but it is the engine that drives so many “free” services nowadays. So I’m not going to blame Facebook for being ad-financed. I’m not going to blame them for doing targeted ads either. That can in theory be a good thing, you see more relevant ads that potentially can be of value to you. But any targeted ad scheme must be based on data collection, and this is the tricky part. Can we trust Facebook et al. to handle these quite extensive personal profiles and not misuse them for other purposes? It’s also nice that Facebook is somewhat open about this and let you view “Your Ad Preferences” (Note. Not available in all countries.). But that name is really misleading. The name should be “Facebook’s Ad Preferences for You”. Yes, you can view and delete classes, but that gives you a false sense of control. Facebook keeps analyzing what you do and deleted classes will reappear shortly. I made a full clean-up a couple of months ago, but now I have no less than 210 classes of interest again! This is really amazing if you take into account that I block tracking outside of Facebook, so those activities are not contributing. And I have a principle of not clicking ads in any on-line media, including Facebook. And liking commercial pages in a very restrictive manner. But the thing is that Facebook has realized that people dislike ads. “Suggested posts” or “Sponsored posts” are in fact masqueraded ads and any interaction with them will record your interest in the classes they represent. I have to admit that I do click this kind of content regularly. And where did that suicide thing come from? No, I’m fine. I’m not going to jump off a bridge and I’m not worried about any of my dearests’ mental health. I have not interacted with any kind of Facebook content related to suicide. Except that I can’t know that for sure. Facebook tries to give an open and honest image of itself when presenting its Ad Preferences settings and the possibilities to manage them. But this rosy picture is not the full truth. The inner workings of Facebook advertising is in reality a very complex secret system. When you interact with something on Facebook, you have no way of knowing how it affects your profile. Something I have clicked was apparently associated with suicides even if I had no clue about it. Ok, time to take the Facebook personality test. Let’s see what kind of person they think you are. Follow these instructions: Go to Facebook and locate an ad, a “sponsored post” or a “suggested post”. These items should have a cross or a down-arrow in the upper right corner. Click it. Select “Why am I seeing this?” from the pop-up menu. This screen contains some interesting info but proceed to “Manage your ad preferences”. Review the list and come back here to tell us what you think of it. Delete the inappropriate classes. Deleting all may reduce the number of ads you see.   So let’s see what people think about this test’s accuracy:   [polldaddy poll=9023953]   So using Facebook’s Ad Preferences as a personality test may be entertaining, but not very accurate after all. You should probably look elsewhere for a real test. The catch is that you can select what test to take, but not how others collect data about you. Someone else may rely on this test when evaluating you. You have actually granted Facebook the right to share this data with basically anyone. Remember this clause in the agreement that you read and approved before signing up? “We transfer information to vendors, service providers, and other partners who globally support our business, such as providing technical infrastructure services, analyzing how our Services are used, measuring the effectiveness of ads and services, providing customer service, facilitating payments, or conducting academic research and surveys.” You did read it before signing, didn’t you?   Safe surfing, Micke   Image: Screenshot from  

August 13, 2015