Billionaire entrepreneur Mark Cuban has been a bit obsessed with Facebook ever since he realized that the company was charging to make sure that fans of his basketball team would see the team’s Facebook posts. It’s a realization that has irked many as the world’s largest social network rolled out its Promoted Posts to people.
The fact is that the average Facebook user has over 120 friends and likes another 100 groups or pages.
This means the news feed generally moves very quickly pushing down updates almost immediately. In an effort to improve engagement, Facebook has developed Edgerank which pushes the updates your most likely to engage with to the top of your feed. It also pushes Promoted Posts to the top, to monetize the tremendous amount of time about a billion people around the world spend on the site. If you don’t interact with a friend or a page, you’ll eventually stop seeing their posts in your feed.
Facebook isn’t like email. You can’t expect every friend to see every post. Depending on how many friends you have and how active they are, they are probably much more likely to see your status update than a tweet—which fly, by usually only seen by a tiny fraction of your followers.
Cuban’s main complaint is that Facebook doesn’t understand what its business is. He says the site is a “time waster” like television. For that reason, he thinks users would be better are determining what they’d like to engage with than Facebook is—if the site would only make it easier to “unlike” things and sort through the feed.
Cuban is right about what the site’s value is—a way to pass time enjoyably. But it does offer a more authentic, unique, interactive experience than TV in that it makes your friends and family your entertainment. If relationships are easily made and broken the site becomes a little less like life. It’s that relationship to reality that gives Facebook its advantage over old media. Still the accumulation of likes and relationships on the site creates your experience but it also makes it messier and less enjoyable if you aren’t getting to the good stuff fast.
In a recent survey we found that about 6 out of 10 Facebook users think the site as good or better than it has been. That left 4 out of 10 who think it’s worse.
So does Marc Cuban have a point? Could you do a better job managing your feed than Facebook?
The reason the site has taken it upon its self to manage our feeds is because it knows that most people won’t take the time to do so. They’ll just stop using when it gets boring.
But if you’re reading this, you care more than the average user. So here are a few suggestions to improve your Facebook experience.
1. Unlike, unlike, unlike.
If you’re on Facebook and see something that annoys you—like spam or a not safe for work posting, go ahead and unlike the person or page. It takes a second, you have to go to profile, click on the wheel thing and select “Unfriend” or “Unlike”. You can always reconnect later. But unless you get in the practice or trimming your feed, you’re never going to improve your experience.
2. Switch your feed view from “Top Stories” to “Most Recent”.
This won’t guarantee that you’ll see all the posts from all your friends in linear order. Facebook’s algorithm seems to make that impossible. But it will prevent Facebook from controlling your feed entirely.
3. Use “Close Friends”.
On the left-hand column of your Facebook feed, you’ll see a Friends category. You may have to click on “More” to get to it. Click on “Close Friends” and Facebook will give you suggestions on who to add to this list. Only add the people you’re most interested in following. This won’t improve your feed, but Facebook will give you a notification when one of your favorite friends post. With this feature, you don’t need to worry about missing the posts from the people you care about most.
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You should know that Facebook can play with your emotions. If you're reading this you're probably aware that your Facebook feed doesn't simply serve you the latest posts from the friends and pages you follow. Given that most of us follow hundred -- if not thousands -- of people, places and brands, a real-time feed would dramatically change the Facebook experience. And it would likely greatly reduce engagement, which is the site's life force. But if you do know this, you may be in the minority. A new study from a team of researchers from University of Illinois at Urbana-Champaign, California State University, Fresno and the University of Michigan found that most of a group of 40 Facebook users, 62.5 percent had no idea that their feed is filtered by the world's largest social network. And not knowing that actually seemed to have negative affects on users' psyches. “In the extreme case, it may be that whenever a software developer in Menlo Park adjusts a parameter, someone somewhere wrongly starts to believe themselves to be unloved,” the researchers wrote. The study used a tool to create an unfiltered feed that showed them what they'd been missing. While they weren't thrilled how Facebook decided which friends posts they'd see, "[m]ost came to think that the filtering and ranking software was actually doing a decent job," Fusion's Alex Madrigal writes. In 2014, Facebook partnered in an academic paper that revealed it had manipulated users feeds to adjust how many positive and negative posts they saw. It found that moods were contagious. Positive feeds led to positive posts and vice versa. Users agree to such manipulation in Facebook's terms and conditions -- which you clearly know by heart -- but the revelation still led to a huge backlash. In the recent study, participants found that being aware they were being fed stories by Facebook's algorithm "bolstered overall feelings of control on the site" and led to more active engagement. So if you didn't know a formula was guiding your interactions before you probably already feel better. But there's more you can do if you want to make sure Facebook is showing you the things you actually want to see. 1. Be proactive. Go directly to the pages of the people, companies and artists you want to see more of then engage. Like posts or comments. Comment yourself. Share posts. Facebook's motivation is to keep you on the site as long as humanly possible--and it's very good at it. If it's not showing something you'd enjoy seeing, it probably would like to. So let it know. 2. Choose "Most Recent" posts. In the left column of your home page, click on the arrow next to "News Feed". If you select "Most Recent", your experience will likely be less filtered. Though you still should not to expect to see every post that ends up on the site. 3. Go to News Feed Preferences. Click on the down arrow that's on every Facebook page and select News Feed Preferences. The goal here is to unfollow anything you're sick of seeing so you get more of what you do want. Or re-follow people or things you've missed. 4. Tell your feed what you like. Facebook wants you to take an active role in adjusting your algorithm. That's why every post in your feed has a dim down arrow that you can select. If something really bugs you, tell Facebook you don't want to see and Unfollow the person or page. If you really love it, you can "Turn on notifications" which guarantees that every future post ends up in your notifications -- that little globe on the top navigation. Your notifications can act as a secondary newsfeed to make sure you don't miss posts from your favorites. 5. Switch to Twitter and Tweetdeck. If you want complete control over your newsfeed, you're never going to get it on Facebook. Even Twitter is moving away from this method of feeding content for a pretty simple reason, it needs more engagement. Given that Facebook and Twitter employee dozens if not hundred of programmers and experts paid to make their sites captivate you, they figure they're better at it than you. If you want to prove them wrong, Twitter's Tweetdeck app, which works in your browser, still offers unmediated newsfeeds so you can feed your own brain. Twitter isn't quite as personal or ubiquitous as Facebook -- but it is the next best thing. Try it out and see if you feel more loved. Cheers, Jason [Photo by Geraint Rowland | Flickr]
A new Mercedes. Nice. Or maybe an Audi R8? That would be cool. But hold it! Don’t sell your old car yet! Liking and sharing that giveaway campaign on Facebook will NOT give you a new car. Those prizes doesn’t even exist. They are just hoaxes. Internet and Facebook is full of crap, junk, rubbish, nonsense and gibberish. Nobody knows how many chain letters there are spreading some kind of unbelievable story. False celebrity news, bogus first-aid advice, phony charity campaigns and this kind of giveaways. We tend to think about these chain letters as hoaxes, pretty harmless jokes that doesn’t hurt us. But that’s not the full story. A hoax can be harmful, like the outright dangerous first aid advice that some people keep spreading. But a car giveaway is probably a harmless and safe prank, even if it’s false? No, not really. These chain letters are actually not traditional hoaxes, they are like-farming scams. There’s no free lunch, you don’t pay for Facebook with money but with your private data. The like-farming scams work in the same currency. You will not lose any money even if you like the page and share it. Instead you will participate in building a page with a lot of supporters, which is valuable and can be sold later. Needless to say, you will not get any of that money. Here’s how it works. Any business has a problem when starting on Facebook. An empty page without likes isn’t trustworthy. So the scammers set up a page containing anything that can go viral. A promise to get a luxury car works well. They just have to tell everyone to like the page and to share it as much as possible, to keep the chain reaction going and get even more likes. The scammers wait until there’s enough likes before they clean out the content, rename it and start looking for a buyer. The price is in “$ per k”, meaning dollars per 1000 likes. A page with 100 000 likes could sell for over $1000. So sharing the page can make quite a lot of money for the scammers if you have a lot of gullible friends, who in turn have a lot of gullible friends, and so on … The downside for you is that the likes stick even if the page is redesigned for some totally different purpose. Your face will be an evangelist for the page’s new owners and show up next to their brand. And you have no idea about what you will be promoting. I have friends who are anti-fur activists. You can probably imagine what one of them would feel when discovering that she likes a fur-coat designer! And finally some concrete advice. Review your list of old likes regularly. Remove everything except those things you truly like and want to support. When you encounter a giveaway post like this, check the involved brand’s main page in Facebook by searching for the brand name. You will in most cases notice that the giveaway is a totally different page that just is named similarly. That’s a strong scam indicator. Use common sense. From the above you get an idea about what likes in Facebook are worth. Does it make sense to give away luxury cars for this? Don’t participate in scams like this. It might feel tempting, but remember that your chance to win is exactly zero. Spread knowledge every time you see a scam of this kind. Comment with a link to this post or the appropriate description on Hoax-Slayer or Snopes. Those sites are by the way fun and educating reading. I recommend spending some time there getting familiar with other types of hoaxes too. Read at least these two articles: Facebook car giveaway on Snopes and Facebook like-farming scams on Hoax-Slayer . Safe surfing, Micke