Golden Clouds

5 New Year’s Privacy Resolutions for 2013

4821432642_0ecf11cd85You’ve heard it all before.

If you’re on the Internet, you’re probably being monitored. If you’re using a free service, you’re giving up some of your privacy as a payment. If you post something online, you have to assume that it could easily be shared with anyone with an Internet connection.

But that doesn’t mean you have to give up your privacy when you turn on your PC or phone. Here are 5 basic resolutions that will help you make sure that prying eyes can’t get easy access to your data online.

1. I will have a strong, unique password for every account that contains private information.
If you’re super concerned about protecting your privacy, you’ll use unique, unguessable passwords for all your accounts and update them 3-4 times a year. For your most important accounts, this is essential. But for your webmail, banking and Facebook accounts, if you have them, good password hygiene is a must. Here’s a system to create strong passwords you’ll remember.

2. I will go “Friends only” on Facebook.
Sharing your digital life with your friends only won’t guarantee your privacy — ask Randi Zuckerberg. But it will help limit your potential leakage from private to public. Facebook isn’t completely private, of course, ever. But if you want to share everything, Twitter or a blog are probably better options.

3. If I use Gmail, I will turn on two-factor authentication.
If you use your Gmail for business, the extra-layer of security of two-factor authentication is essential. Just make sure that your phone also has some sort of anti-theft or Find My iPhone app installed in case a thief gets ahold of your device. You may also want to clear your Google history, if you’re not interested in that existing.

4. I will log out of any account I’m not using and lock my PC and phone when it’s not in use.
This is just good common sense that I personally ignore on a regular basis. Not in 2013! It reduces how you’ll be tracked, it makes it less likely your own accounts will be used against you.

5. I will keep my software updated.
Our smartphones and PCs are actually quite secure if we keep them patched and protected with update system and security software. This, as you know, can be time consuming, so I’ll update as they come up and for my PC, I’ll use F-Secure’s free Health Check.

Happy 2013,

Jason

[Photo by Triple Tri]

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At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for like, say, a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason

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You have new e-mail — or, how to let hackers sneak in with a single click

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May 13, 2015
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