The value of security

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emmaMalware is becoming more sophisticated, actively resisting traditional detection technologies. This development is posing new challenges to security companies. According to independent test organizations, almost one out of ten malware attacks succeed.

One in ten – sounds like a lot, but what does this mean in practice?

One of our product managers illustrated the significance of a high threat detection rate with a practical example. On average, an employee faces two malware per year (depending on the Internet usage profile of the users and the other layers of the protection, of course). In a company of 500 employees, with a detection rate of 92%, 80 infections in total will pass the traditional malware protection. If the detection rate is 99%, only 10 attacks out of one thousand will succeed. A minor difference in percentage points can make up a major difference in practice.

With this in mind, we believe that detection rate is a key factor in the value of security.

With businesses spending sizable sums of money to clean up damage from malware, high malware detection rates take on greater importance. Have you ever wondered how much it costs to have your business down for one day? Companies are not only spending for malware cleanup, but costs are also incurred as a result of lost productivity, loss of data (such as trade secrets, intellectual property and private customer data), investigation, and post-incident management. And how about your company’s reputation – how much is it worth? Add all these together, and malware that has gone undetected can have serious ramifications to a business. And that’s exactly why even a one percent higher detection rate can save thousands.

Recent examples of attacks with possibly multifold consequences include the patient records of an Australian medical centre held to ransom, as well as Internet advertising network NetSeer suffering a hack that also affected any Web page that included an ad served from NetSeer’s servers – among others several high profile Web sites and news agencies. And these are only a tiny fraction of all the examples out there.

Cyber attacks are not only costly to large enterprises, but also affect small and medium sized businesses (SMBs). Small firms are increasingly popular targets for attacks, as they are not as likely to be adequately protected. In fact, according to Verizon 2012 Data Breach Investigation Report, 79% of data breach victims from the past year were targets of attacks mainly because they were found to possess an exploitable weakness rather than because they were pre-identified targets. In addition, the same study states that victims don’t usually discover their own incidents, but they’re typically discovered by third parties only weeks or months after the initial instance – when significant damage has already been done.

To stay on top of the latest threats, we are launching F-Secure Client Security 10 that provides proactive protection for corporate desktops and laptops. It offers enhanced security with DeepGuard 4 threat detection technology that has been tested by AV-TEST with top-notch scores against new malware. In these independent tests for preventing new “zero-day” malware attacks, DeepGuard 4 performs at 98 to 100%, while the industry average hovers around 90 percent.

So why does detection rate matter? The answer is simple: even a single incident can be one too many.

And that’s why our aim is to “Protect the Irreplaceable.”

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