Content Anywhere from F-Secure enables operators to offer branded services to store and retrieve their data and content easily, flexibly and securely – giving expanded market reach, increased ARPU, and additional branding opportunities.
Your customers win because they can store, sync, share and access their photos, videos, documents and other data securely, from any device. They get a consistent user experience across their digital life with security based on F-Secure’s proven technology. You win through additional revenue opportunities and association of your brand.
Consumers are adopt more and more devices for daily use – from smart phones to tablets to laptops and pcs. And they want those devices to share and have access to more and more content – from simple documents to photos and videos and more. Research shows that consumers want personal cloud services and that they want to know their photos, videos, documents, and data are safe, secure, and under their control. According to our research* 68 percent of consumers are concerned about third parties gaining access to their content due to vulnerabilities in cloud storage providers’ technology, and 42 percent feel they are losing control of their content. Yet, these are issues that should be of concern for everyone!
“Content Anywhere is the world’s safest cloud,” says Timo Laaksonen, Vice President, Content Cloud at F-Secure. “We are a security company with over two decades of security expertise. Our cloud is built and managed according to proven security processes. It’s not simply an afterthought like some other services out there.”
Designed with platform openness, data portability and data sovereignty in mind, Content Anywhere can easily be configured under your brand’s look & feel, while the service platform integrates directly to your authentication, provisioning and billing systems. Further VAS services can also be launched on the platform with ease – giving you the opportunity to provide your customers with access to their precious content from any device with confidence it’s private and secure because it is offered from a brand they trust: yours.
*The F-Secure broadband survey covered web interviews of 6,400 broadband subscribers aged 20–60 years from 14 countries: France, the UK, Germany, Sweden, Finland, Italy, Spain, the Netherlands, Belgium, USA, Canada, Brazil, India and Japan. The survey was completed by GfK, 25 May–1 June 2012.
[Image by ^riza^ via Flickr]
A recent PEW report says that 86 percent of people have taken action to avoid online surveillance, including simple things like clearing their browser cache, as well as using more effective methods, such as using a VPN (virtual private network). The same report says that 61 percent of participants indicated that they’d like to do more. Many people understand their privacy is at risk when they do things online, and want to do something about it. But that’s easier said than done. Not only do you have to have the will to make it happen, but you have to know where to start. Who do you want to protect your privacy from anyway? Facebook? The NSA? Nosey neighbors? PEW’s report says that 91 percent of people agree or strongly agree that consumers have lost control over personal information that is collected and used by companies. So if you want to take this control back, the first thing you need to do is figure out who’s stalking you online. F-Secure’s Freedome VPN, which you can try for free, has baked-in tracking protection technologies to help people protect their privacy while they’re surfing online. It also has Tracker Mapper – a feature that people can use to control how they expose themselves to Internet trackers. Tracker Mapper has been available for Macs and Windows PCs for about half a year, and was just launched for Freedome’s Android and iOS apps. So how does using Tracker Mapper help you control your online privacy? Here’s our Chief Research Officer, Mikko Hyppönen, talking about how online tracking threatens people’s privacy, and how Freedome (and Tracker Mapper) can help people protect themselves. [youtube=https://www.youtube.com/watch?v=X1F8sHjCBx0&w=560&h=315] I ran a little experiment to help me learn how to limit my exposure to trackers while planning a vacation. I used Alexa to help me find some popular travel websites that I could use to shop for deals on hotels. After that, I turned on Tracker Mapper (which is turned off by default, because we respect the fact that people don’t want apps to create logs without permission) so I could find out which of these websites used the most tracking to study me as I used their site. I chose 5 of the more popular sites, and then I spent about 10 minutes on each, and left a bit of extra time so I could check out the results in between. The whole thing took me about an hour, giving me a one-hour log of the tracking attempts Freedome blocked while I browsed these sites. Tracker Mapper creates an interactive visualization of the blocked tracking attempts, and gives you information on what trackers attempted to monitor you on different websites. It also shows how these trackers link together to create a network capable of monitoring you as you navigate from website to website. These are screenshots showing how Tracker Mapper visualizes online tracking, as well some of the statistics it provides. The capture on the left shows the entire overview of the session (which lasted exactly one hour). The shot in the middle shows the sites I visited ordered by the most tracking attempts. The capture on the right shows the actual trackers that attempted to track me during my session, ordered by the number of blocked attempts. Based on this, Trip Advisor appears to have made the most tracking attempts. But you can learn even more about this by combining Tracker Mapper with a bit of online digging. You can tap on the different “bubbles” in Tracker Mapper to pull up statistics about different websites and tracking services. The first screen capture shows how many tracking attempts from different services were blocked when I visited Trip Advisor. The next two show the most prominent tracking services Freedome blocked – the tracker that TripAdvisor has integrated into its website (www.tripadvisor.com), and a tracking tag from Scorecard Research (b.scorecardresearch.com). As you might have guessed, TripAdvisor’s own tracking service is only used on their website (it’s what’s called “first-party tracking”). That’s why Tracker Mapper doesn’t show any connections between it and other websites. The second one, Scorecard Research, is used on both Trip Advisor and Lonely Planet. That’s why there are lines connecting it with both (it’s what’s called “third-party tracking”). Scorecard research is a marketing research firm that provides tracking and analytic services by having websites host their “tags”, which collect information about those website’s visitors. The Guardian has an excellent write-up about Scorecard Research, but what’s missing from the Guardian story is that you can opt-out of Scorecard Research’s tracking. Basically, they put a cookie on your browser, which isn’t an uncommon way for tracking companies to allow web surfers to protect their privacy (and oddly enough, a common way for them to track you). Stripping trackers out of websites lets people take control of who’s monitoring what they do online. PEW’s survey found that this idea of control is central to people’s concerns about online privacy - 74 percent of respondents said it’s important to control who can get information, and 65 percent said its important to control what information is collected. However, opting out of every tracking service (and for every browser you use) by installing opt-out cookies isn’t as convenient as using Freedome. And as F-Secure Security Advisor Sean Sullivan pointed out in this blog post, it actually works much better for your browsing (one experiment found that Freedome can reduce the time it takes to load web pages by about 30 percent, and decrease data consumption by about 13 percent). You can download Freedome for a free trial and find out for yourself if how it can help you control your online privacy. And right now, you can win free annual subscriptions, as well as cool swag (like stylish hoodies) by posting a screenshot showing your blocked tracking attempts to F-Secure’s Facebook wall, or on Instagram with F-Secure tagged. The contest is open till March 23rd, and 5 winners will be randomly drawn after it ends.
When George Lucas' Star Wars Episode IV: A New Hope hit theaters in May 25, 1977 the vision of a world that existed a "long time ago, in a galaxy far, far away" was startlingly new. The film opens with a massive Imperial Star Destroyer chasing a rebel ship and features routine space travel and battles suggestive of both of the age of King Arthur and a high-tech future, as depicted by visual effects pioneers Industrial Light & Magic. It also features a wire-frame animation (replicated below) of the Death Star, one of the first uses of computer animation ever to make it into a motion picture. [youtube https://www.youtube.com/watch?v=lVMnwd4mZlA] Less than a month later, history was made in the personal computer industry when Apple released the Apple II on June 10, 1977. At $1,298 -- which is just over $5,000 in today's U.S. dollars -- the machine that operated using Applesoft BASIC would become one of the first microcomputers to win widespread adoption, eventually expanding personal computing beyond hobbyists by offering business applications like VisiCalc, the first computer spreadsheet program for PCs. By the time Apple phased out the II series in 1993 between 5 and 6 million units had been sold. During 1999, the year when Lucas launched his first of the prequels Star Wars Episode I: The Phantom Menace, more than 114 million PCs were sold and the explosion of the World Wide Web had sped up widespread adoption of internet-connected computers. EverQuest -- the second massively multi-player online game after Ultima Online and the first with a 3-D engine -- was released on March 16, 1999 and within months more than two-hundred thousand players had subscribed. On May 19th, Phantom Menace hit theaters with only one scene that wasn't altered by visual effects. It was the first Star Wars film to feature fully computer generated characters including Jar Jar Binks, so maybe that wasn't a great idea. That year Apple released its its iMac computers in a variety of colors, Intel released its Pentium III and the computer virus Melissa -- the first able to spread itself through email -- became the fastest spreading malware ever and hit 250,000 PCs worldwide. The Mobile Web also debuted in Japan via the i-mode networking standard. According to the Computer History Museum Timeline of Computer History, it offered "web access, e-mail, mobile payments, streaming video, and many other features that the rest of the world won't see for nearly another decade." Free PC gave away 10,000 Compaq computers, one of many companies that offered hardware or Internet access in exchange for viewing ads. Many of these companies were bankrupt by December of that year. This is what a 1999-era Compaq running Windows 98 looks like: [youtube https://www.youtube.com/watch?v=ii51iSCnE0Q] The full trailer of Star Wars Episode VII: The Force Awakens debuted in October of 2015. [youtube https://www.youtube.com/watch?v=sGbxmsDFVnE] This follows only six months after Apple introduced its Apple Watch wearable device. The number of computers sold each year -- when you combine personal computers with smartphones and tablets -- now numbers in the billions with more than a billion devices powered by Google's Android operating system alone being sold each year. The largest PC maker in the world Lenovo sold 58 million units in 2014. The director of The Force Awakens J.J. Abrams had no input whatsoever from its creator George Lucas who sold to the franchise to Disney. But Abrams studiously sought to connect the new film to the original trilogy. He did this both by working with the writer of Episode IV: The Empire Strikes Back Lawrence Kasdan and through effects that focused on continuity with the movie's predecessors, with only a judicious use of computer generated images. [Apple II image by Narnars0]
I have become pretty immune to advertising on the net. The brain develops an algorithm to locate the relevant content and filter out the junk around it. Frankly speaking, ask me about what ads there were on the page I just visited, and I have no clue. And I believe that’s true for many of us. Except that our internal ad-blockers aren’t perfect. The advertising may still affect us unconsciously. This issue has been in the headlines a lot since Apple introduced a simple way to implement ad-blocking on iPhones and iPads. Many took advantage of the opportunity and released new tools, among them the excellent F-Secure ADBLOCKER. And many media providers got upset as this development will no doubt increase the usage of ad blocking, and thus reduce advertising revenues. Some newspapers are already attempting to prevent users with ad-blockers from using their site at all. And some publishers admit that advertising has gone too far and they had it coming. So let’s take a look at the pros and cons of advertising. First the pros. Advertisers pay for your “free” stuff. It makes it possible to get a lot of excellent services and content without paying money. Instead you pay by exposing yourself to ads and letting companies profile you for targeted advertising. Some may actually find ads, especially well targeted ads, useful. They may contain special offers and campaign codes that are of true value to you. Advertising can be entertaining. And then the longer list, the cons. Advertising often disturbs your user experience. You have to locate the beef among glossy blinking ads. And you may even have to dodge pop-ups to actually see your content. Advertising may lure you to make more, often unnecessary, purchases. That’s basically the objective of advertising. Advertising often tries to trick you into opening the advertiser’s site. For example by mimicking a Next- or Download- button in the ad. Advertising may show content that is unsuitable for the viewer. Advertising can be a way to deliver malware. Ads are delivered from separate servers. A compromised ad server may show infected ads on sites with a good reputation. I.e. in places where you don’t expect to run into malware. Advertising will consume bandwidth and make pages load more slowly. This can cost you real money depending on your data plan. Advertising is the main reason to track you. Many companies attempt to profile you as accurately as possible to make targeted advertising more effective. Good targeted advertising may not be evil in itself, but misuse of the collected data is a real threat. It seems likes the cons win hands-down. But there is one argument in favor of advertisement that deserves some more attention. The publishers who take an aggressive approach against ad-blocking typically say that blocking ads is like taking a free ride. You try to benefit from free content without paying the price. And this is an argument that can’t be dismissed just like that. Remember that advertising is the engine for a significant part of the net. Imagine that 100% of the users would use 100% effective ad-blockers. What would our virtual world look like in that case? I don’t know, but it would definitively be a different world. But on the other hand, it’s easy to find sites where advertising definitively has gone overboard. So it is understandable if the advertisers receive little sympathy for their fight against ad-blocking. This is yet another question without any clear and simple answers. So let’s pass it to you, dear readers. What do you think about advertising on the web? [polldaddy poll=9139628] [caption id="attachment_8591" align="aligncenter" width="1024"] Article trying to defend advertising. The beef is there under the ad. ;)[/caption] Safe surfing, Micke Image: iPhone and www.streamingmedia.com screenshots