Internet together with small and inexpensive digital cameras have made us aware of the potential privacy concerns of sharing digital photos. The mobile phone cameras have escalated this development even further. Many people are today carrying a camera with ability to publish photos and videos on the net almost in real-time. Some people can handle that and act in a responsible way, some can’t. Defamatory pictures are constantly posted on the net, either by mistake or intentionally. But that’s not enough. Now it looks like the next revolution that will rock the privacy scene is around the corner, Google Glass.
Having a camera in your phone has lowered the threshold to take photos tremendously. It’s always with you and ready to snap. But you still have to take it out of the pocket and aim it at your object. The “victim” has a fair chance to notice that you are taking photos, especially if you are working at close distance.
Google Glass is a smartphone-like device that is integrated in a piece of headgear. You wear it all the time just like ordinary glasses. The screen is a transparent piece in your field of view that show output as an overlay layer on top of what’s in front of you. No keyboard, mouse or touchscreen. You control it by voice commands. Cool, but here comes the privacy concern. Two of the voice commands are “ok, glass, take a picture” and “ok, glass, record a video”. Yes, that’s right. It has a camera too.
Imagine a world where Google Glasses are as common as mobile phones today. You know that every time you talk to someone, you have a camera and microphone pointed at you. You have no way of knowing if it is recording or not. You have to take this into account when deciding what you say, or run the risk of having an embarrassing video on YouTube in minutes. A little bit like in the old movie RoboCop, where the metallic law enforcement officer was recording constantly and the material was good to use as evidence in court. Do we want a world like that? A world where we all are RoboCops?
We have a fairly clear and good legislation about the rules for taking photos. It is in most countries OK to take photos in public places, and people who show up there must accept to be photographed. Private places have more strict rules and there are also separate rules about publishing and commercial use of a photo. This is all fine and it applies to any device, also the Google Glass. The other side of the coin is peoples’ awareness of these laws, or actually lack thereof. In practice we have a law that very few care about, and a varying degree of common sense. People’s common sense do indeed prevent many problems, but not all. It may work fairly OK today, but will it be enough if the glasses become common?
I think that if Google Glass become a hit, then it will force us to rethink our relationship to photo privacy. Both as individuals and as a society. There will certainly be problems if 90% of the population have glasses and still walk around with only a rudimentary understanding about how the law restricts photography. Some would suffer because they broke the law unintentionally, and many would suffer because of the published content.
I hope that our final way to deal with the glasses isn’t the solution that 5 Point Cafe in Seattle came up with. They became the first to ban the Google Glass. It is just the same old primitive reaction that has followed so many new technologies. Needless to say, much fine technology would be unavailable if that was our only way to deal with new things.
But what will happen? That is no doubt an interesting question. My guess is that there will be a compromise. Camera users will gradually become more aware of what boundaries the law sets. Many people also need to redefine their privacy expectation, as we have to adopt to a world with more cameras. That might be a good thing if the fear of being recorded makes us more thoughtful and polite against others. It’s very bad if it makes it harder to mingle in a relaxed way. Many questions remain to be answered, but one thing is clear. Google Glass will definitively be a hot topic when discussing privacy.
PS. I have an app idea for the Glass. You remember the meteorite in Russia in February 2013? It was captured by numerous car cameras, as drivers in Russia commonly use constantly recording cameras as measure against fraudulent accusations. What if you had the same functionality on your head all the time? There would always be a video with the last hour of your life. Automatically on all the time and ready to get you out of tricky situations. Or to make sure you don’t miss any juicy moments…
Photo by zugaldia @ Flickr
At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for like, say, a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason
F-Secure Labs reported this week on a new WhatsApp scam that’s successfully spammed over 22,000 people. Spam seems to be as old as the Internet itself, and is both a proven nuisance AND a lucrative source of revenue for spammers. Most people don’t see what goes on behind the scenes, but spammers often employ very sophisticated schemes that can expose web surfers to more than just ads for Viagara or other “magic beans”. Spam typically tries to drive Internet traffic by tricking people into clicking certain websites, where scammers can bombard unsuspecting web surfers with various types of advertising. Profit motives are what keep spammers working hard to circumvent spam blocks, white lists, and other protective measures that people use to try and fight back – and it can pay off. Numerous spammers have been indicted and suspected of generating hundreds of thousands of dollars in revenue from their spam campaigns, with one study projecting that spammers could generate in excess of 3.5 million dollars annually. While most spam circulates via e-mail, the popularity of services like WhatsApp is giving spammers new resources to exploit people, and new ways to make money. Here’s a few ways spammers and cyber criminals are using WhatsApp to make money off users: Following Malicious Links: One way that cyber criminals use WhatsApp to scam people is to trick them into following malicious links. For example, a recent scam sent SMS messages to WhatsApp users telling them to follow a link to update the app. But the message was not from WhatsApp, and the link didn’t provide them with any kind of update. It signed them up for an additional service, and added a hefty surcharge to victims' phone bills. Sending Premium Rate Messages: Premium rate SMS sending malware was recently determined by F-Secure Labs to be the fastest growing mobile malware threat, and WhatsApp gives cyber criminals a new way to engage in this malicious behavior. Basically the users receive a message that asks them to send a response – “I’m writing to you from WhatsApp, let me know here if you are getting my messages”, “Get in touch with me about the second job interview”, and various sexual themed messages have all been documented. Responding to these messages automatically redirects your message through a premium rate service. Spanish police claim that one gang they arrested made over 5 million euros using this scheme – leaving everyday mobile phone users to foot the bill. Manipulating Web Traffic: A lot of spam tries to direct web traffic to make money off advertising. As you might imagine, this means they have to get massive numbers of people to look at the ads they’re using for their scams. Scammers use WhatsApp to do this by using the app to spread malware or social engineer large numbers of people to visit a website under false pretenses. F-Secure Labs found that people were being directed to a website for information on where they could get a free tablet. In March there was a global spam campaign claiming people could test the new WhatsApp calling feature. Both cases were textbook scams, and instead of getting new tablets or services, the victims simply wasted their time spreading misleading spam messages and/or exposing themselves to ads. WhatsApp and other services are great for people, but like any new software, requires a bit of understanding to know how to use. Hopefully these points give WhatsApp users a heads up on how they can avoid spam and other digital threats, so they can enjoy using WhatsApp to chat with their friends. [ Image by Julian S. | Flickr ]
Much -- but not all -- of the world celebrates Mothers' Day on the second Sunday of May. If you're celebrating and your procrastinating offspring (or their procrastinating dad) hasn't picked up a present yet, here's a simple -- and FREE -- thing to ask for that will give you peace of mind all year long: online boundaries. We recently released a series of suggestions for age-appropriate digital safety tips for parents that start with a simple truth about kids born in this new millennium: "They switch between devices, applications, and social media throughout the day without even noticing. For them, 'digital life' is just 'life'". If you were born before 1969, you're older than the internet yourself. But your kids are probably younger than the first iPod, which was released in 2001. Advertisers and governments are already tracking their digital footprints, and likely have been for years. And online criminals may be too. You can't prepare your kids for every situation they will face online. You probably can't even imagine every situation they'll eventually face online. But you can save them from numerous difficulties by establishing some basic boundaries. And the younger you begin, the better. Start by setting a reasonable limit for screen time hours that will not overwhelm schoolwork or real life. You can enforce these limits with the help of parental control software. We advise blocking access to social media sites for younger children. If you're going to do this, explain why. This lays the foundation for graduating into approved sites with your permission as they get older. Youthful brain chemistry often prohibits recognizing that time will continue on indefinitely and what you post on the internet will be there forever. Make this clear that what they post could be made public, even if it's in an email, and impossible to delete. And establish how important the privacy of passwords and other identifying data, possibly by using a simile like "Giving that information away is like giving a stranger a key to your life". Tell your child if she or he can agree to one fundamental guideline -- "Tell an adult if something makes you uncomfortable, scared, or confused" -- it will be almost as nice as some new perfume or shoes. Almost. Cheers, Sandra