One of my big passions is photography. I’m quite old-school as I mostly use a big DSLR, post-process my shots on the PC and upload some keepers to Flickr. But I’m also using my mobile phone camera more and more. Nothing beats the convenience of snapping a shot and being able to upload in one sweep. Some people, like me, just have a mental barrier to overcome, the technical perfectionism. A shot can be fun and interesting even if you haven’t spent hours tweaking it. I’m working on that…
Sharing photos on the net is fun, but did you know how much a single picture can tell? I’m not talking about the traditional “more than 1000 words” here. I’m talking about metadata. This is invisible data that describes the content and is embedded in the picture file. This is some of the data that a photo can contain:
All this data does really provide a lot of added value. You can automatically have shots sorted by capture time, you can plot photo locations on maps, find all shots taken with a certain camera or lens, and so on. The possibilities are almost endless. But metadata is like all other great things, it can be used and misused. The downside is naturally privacy.
I did a quick test with my Nokia Lumia, which is a Windows Phone -device. It turned out that its camera embeds the date and time, photographic parameters and the GPS-location automatically. But data about the owner is not included. This data is also kept when using all share-options that I currently have available; mail, Flickr, Facebook, SkyDrive and DropBox. There’s no setting anywhere that would control this behavior. In theory, I could reveal my exact location every time I upload a photo.
But this is not the full story. The service that you upload to can also decide how to process metadata. Facebook strips it altogether. This design was probably implemented to save storage space, but has a positive side-effect on privacy. Photographers who are interested in the photo parameters are however not happy. Flickr uses a different strategy. Metadata is extracted and used in the interface. You can decide if you want it to be showed or not. Users can also download smaller picture files without metadata, or the original with all data intact, if you choose to allow it. It’s quite natural that Flickr is more advanced as it is a site focusing on photo sharing.
So what should I do about this?
To summarize. You do not necessary have a privacy problem with metadata in photos you share. It depends on many factors. The device you take photos with, the software you use to process and transmit the shots and finally the site where they are published. And naturally your own privacy expectation, what data are you ready to share? But the most important point is to be on top of this yourself. Don’t leave it to chance. Check what you share and make up your mind if it’s OK or not.
An exercise for you. Download the photo file in this post and check what kind of metadata you can find in it. It’s taken straight from my workflow program on the PC, no data removed.
PS. Also keep this in mind if you feel tempted to cheat about when and where a shot is taken. You are unlikely to get away with it if you have photo-savvy friends.
Photo by Micke-fi @ Flickr
At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for like, say, a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason
When an enigmatic and groundbreaking artist started making waves on Youtube, the public was simultaneously curious and in awe of this new type of sonic assault, detached from any specific genre, culture or style. nano draws on life experience accumulated in NYC and Japan to create a truly global aesthetic. nano’s music transcends the confines of nationalities and ethnicities, and reflects nano’s “no national borders” motto. Despite being the product of a united and connected world, nano chooses to be shrouded with a veil of mystery and privacy. Like we here at Freedome, nano believes that personal privacy is a choice and the only person to control it should be YOU YOURSELF. We created Freedome because we LOVE the digital and connected world we all live in. We love it so much, that we want to give everyone the tools to enjoy it to the max by not having to worry about the negative sides that come with it. It’s all about choice and keeping control. A lot of your personal information is shared without your approval, and we should be able to share everything you want without fear of your stuff being stolen or used against you. Just like nano, we think that sharing your passions and keeping your privacy are not mutually exclusive. To celebrate our mutual love for privacy and a connected world, nano has teamed up with Freedome with a special exclusive song, which can be found here. Join our global troop of digital freedom fighters. Your privacy, your choice.