Help a sick child with cancer. Help us raise funds for this poor boy beaten by his stepfather. Learn how to help yourself if you have a heart attack and nobody is around. Isn’t Facebook a fantastic place, you can learn so much and get involved in things that matter through posts that your friends pass around. I’m sure you know what I’m talking about. We have all seen these posts that circulate on Facebook and other communities.
What do you think about them? Do you pass them on? Does this kind of messages play on your emotions? Do you like the feeling of helping a poor child somewhere in the word by clicking share? Have you ever tried to verify if the sad story is true? Or do you want to hold on to the dream that you are helping, and avoid checking the background even if there is a grain of doubt? Or are you one of the skeptics who dislike chain letters and write an angry reply instead?
Chain letter may be an old-fashion term from the snail-mail era. But that is really what we are talking about here. They are also called hoaxes, which refer to the content rather than the spreading mechanism. Our modern communities on the net provide an ideal environment for them. It has never before been so easy to share information with a large number of friends globally, just by a click. The content might be anything, but there are some easy ways to identify them.
Here comes a couple of examples from different categories.
Help save baby with cancer is a really classical example. Who can resist a sick child? And that thing on the little boy’s face. OMG! In reality, this story is just made up and the boy doesn’t exist. Or the baby in the picture certainly exists, but he has appeared in many different chain letters and nobody knows where the picture comes from or if that thing is fake or real. The promise of one dollar per share is also just made up, there is no such commitment in reality.
YOU COULD SAVE A LOVED ONES LIFE BY KNOWING THIS SIMPLE INFORMATION!!! First aid and medical advice is another common chain letter category. I have attended a number of first aid courses at different levels, and this example is legit as far as I can tell. The described STR-rule is also well known and used elsewhere too. But how do you know that? If you can assess that, you don’t need the advice. And if you can’t, you have no clue if the advice is reliable and accurate. This one might be legit, but that can’t be said about all the other messages of this kind. They can in the worst case be directly harmful! (I have selected to not share one of those here.)
Facebook is not a good info source for matters of life and death. If you truly care about your loved ones and want to be able to help, then there is no substitute for professional first aid training. Trash all chain letters of this kind and sign up for a course today!
[Insert celebrity of your choice] found dead at Dominican Republic resort. This is really a sick form of humor. There’s a web-based generator that can generate hoaxes like this. It even creates fake news pages that can be passed around with the chain letter. I’m including the link to the generator here. I trust that you use it only to learn how to spot these hoaxes, not to make one yourself.
If you see some shocking news like this and the source isn’t one of the big news networks that you recognize, then turn to Google and get a second opinion before you hit share. Well, sites can be faked so Google is a good idea even if you recognize the news source.
But these chain letters are mostly harmless, you might think. Is it really that bad to pass one on? Well, they don’t harm the reader directly. Messages that trick you into downloading a file or opening a site that can contain malware is a different cup of tea. Phishing scams that trick you into entering secret data at a faked site are also truly harmful. Chain letters and hoaxes are not harmful in this way.
But that’s not the full story. There are still several reasons to avoid them:
And by the way. Why should you support this particular child? Just because you got a picture of him? There are probably thousands of real children with the same disease. You feel emotionally involved, that’s good. Let’s use your emotions for something more productive than just passing hoaxes around. Look up a local charity organization that work with children and make a donation while watching the picture. That really matters!
So, to summarize. Don’t feel bad if you have shared chain letters like this. As said, they do no direct harm. But I hope that as many as possible become aware of the downsides and start ignoring them. Our Facebook experience would be tidier.
So now you know how to spot a chain letter. Just click the share button and make sure all your friends on Facebook also know. Hey, wait…
Image from About.com Urban legends
See that floppy disc? That's how F-Secure Labs used to get malware to analyze. Nowadays, of course, it's much different, Andy Patel from the Labs explained in a recent post, "What's The Deal with Scanning Engines?" In just a few hundred words, Andy lays out what makes modern protection so different from the anti-virus that you remember from the 80s, 90s or even the early 00s. And it's not just that floppy disks the Labs once analyzed have been replaced by almost any sort of digital input, down to a piece of memory or a network stream. The whole post is worth checking out if you're interested in how relentless modern internet security must be to keep up with the panoply of online threats we face. But here's a quick look at five of the key components of endpoint protection that work in tandem to stop attacks in their tracks, as described by Andy: Scanning engines. Today’s detections are really just complex computer programs, designed to perform intricate sample analysis directly on the client. Modern detections are designed to catch thousands, or even hundreds of thousands of samples. URL blocking. Preventing a user from being exposed to a site hosting an exploit kit or other malicious content negates the need for any further protection measures. We do this largely via URL and IP reputation cloud queries. Spam blocking and email filtering also happen here. Exploit detection. If a user does manage to visit a site hosting an exploit kit, and that user is running vulnerable software, any attempt to exploit that vulnerable software will be blocked by our behavioral monitoring engine. Network and on-access scanning. If a user receives a malicious file via email or download, it will be scanned on the network or when it is written to disk. If the file is found to be malicious, it will be removed from the user’s system. Behavioral blocking. Assuming no file-based detection existed for the object, the user may then go on to open or execute the document, script, or program. At this point, malicious behavior will be blocked by our behavioral engine and again, the file will be removed. The fact is, a majority of malware delivery mechanisms are easily blocked behaviorally. In most cases, when we find new threats, we also discover that we had, in the distant past, already added logic addressing the mechanisms it uses.If you're interested in knowing more about behavioral engines, check out this post in which Andy makes then easy to understand by comparing the technology to securing an office building. So you must be wondering, does this all work? Is it enough? Well, our experts and our computers are always learning. But in all the tests this year run by independent analysts AV-Comparatives, we’ve blocked 100% of the real-world threats thrown at us. Cheers, Jason
Allegations that Facebook "suppressed" conservative news, first reported by Gizmodo, quickly snowballed into broader charges that Facebook "censors" viewpoints its employees doesn't like. Facebook is the first access point to the internet for hundreds of millions if not a billion people around the world. And for millennials in the U.S., it is their primary source for political news. Some have suggested that the site could actually tilt the 2016 U.S. presidential election. Hence Facebook takes these allegations and the damage they've done to Facebook's image among conservatives seriously. Users will never be able to control the "Trending" section of the site, which Facebook insists is handled objectively as possible through curators (and, apparently, a lot of help from Google). But you do have some control over your news feed, which is generated by Facebook's algorithm "Edgerank." There are things you can do to influence your feed in hopes of seeing a diverse flow of information that doesn't simply confirm your biases. Here are 5: Get rid of the noise. Go to https://www.facebook.com/friends/organize and add the people you want to get less news from to your "acquaintances" list. You'll see their posts a lot less often and -- best of all -- they'll have no idea you've demoted them. Let Facebook do less of the picking for you. On the left column of your home page, under Favorites, next to News Feed click the arrow and select "Most Recent". This won't turn off Facebook's algorithm completely, but it will make it more likely you'll see a diversity of sources in your feed. Trust someone. Find a few people you respect who have a different political leanings than you and ask them for one Facebook page to follow. Just one? That's enough. Once you like the page, Facebook will help from there by suggesting a few pages with similar leanings. Of course, you're relying on Facebook's recommendations. But if you don't trust Facebook at all, this would be a good time to delete your account. Prioritize the new blood. Click on the down arrow in the upper right corner of any Facebook page and select "News Feed Preferences" and then select "Prioritize who to see first" and then on the dropdown menu select "Pages only." Now click on those new pages you just added to your stream -- along with the other valuable news sources you think help keep you informed. 5. Teach Facebook what you like. When you see something you like, click on it, comment on it, interact with it. Facebook exists to keep you in Facebook and will reward your clicks with similar content. And if you get a post you don't like, you can tell Facebook by clicking on that subtle little down arrow, which will show you this: Yes, you're sort of "censoring" your feed. But at least it's you doing it. Cheers, Jason [Image by Turinboy | Flickr]
The Internet is pretty cool. You can use it to learn about things happening all over the world. You can start your own blog or social media account to share your views and speak up about the things you care about. You can stay in touch with people that live far away. It’s really all about connecting people, and it’s changed how people live their lives. The odd thing about all this connecting is that it's surprisingly easy to become disconnected from actual people. Spending time in front of a computer screen, especially when working in roles that involve lots of engineering or programming, can put people out of the picture. All too often, things get reduced to bits and pieces of information. People are what’s important to companies. Not just employees, but all the people involved with a business. And many companies say that the customer is #1, but they’ll have employees who never interact with the people they’re serving. So in this era of hyper connectivity, it’s easy for companies and employees to lose touch with the people that are actually paying their salaries. So Donal Crotty, F-Secure’s Director of Customer Advocacy, started a new tradition in 2015 to celebrate how we feel about customers, give them an opportunity to candidly share their views on the company with the Fellows that work here, and learn more about the company and the people that help make it a success. It’s called Customer Day. “Not everyone at F-Secure has the pleasure of actually meeting the people they’re trying to help,” says Donal. “It’s just the nature of some jobs. But it’s a real shame, because all the metrics and analytical tools companies use to gauge how happy or unhappy customers actually are simply aren’t enough. Numbers and data are no replacement for people, and that’s what Customer Day is for.” So today is the 2nd annual Customer Day at F-Secure (#fscustomerday16 on Twitter). And here at our Helsinki headquarters, as well as several of our regional offices around the world, Fellows and customers are coming together to connect with each other and learn more about the people and products. And have a bit of fun too. “IT companies will often say that they’re about people and not technology. But I’m not sure how many of them actually make the effort to put the people that build products and provide behind the scenes services in front of customers” says Donal. “We, as in people in companies, talk about customer experience, but it takes something more than just talking about it to make it meaningful. I like to think of it as a type of feeling. Our technology enables, but the feeling we give to customers is what we want them to live with.” Images provided by Bret Pulkka-Stone.