Our identities in social media play an increasing role in our lives, both the private and professional part of it. And our visual image, the profile picture, is a central part of that. A colleague asked med for some hints about how to create a great profile picture, and here’s my answer. Note that this is written with a professional in mind, but you can apply the same process if you want to make a profile picture for purely personal use. That is actually even more fun as you often can be bolder and more creative.
Ok, so you want a profile picture. Let’s first think about you and your profile. Why did you create the profile? What are you trying to tell the world? What kind of impression do you want to deliver with the profile and its picture? Do you want to be seen as a leader, an expert, a visionary, an entrepreneur, an entertainer, a trustworthy partner or just as a nice and comfortable person? And what’s the scope? Is it limited to your professional role only, or do you have hobbies, sports, organization memberships etc. that you want to expose as well? But be focused and don’t bring in too many things. And what’s your primary target audience?
Start by thinking about your personal brand for a while.
When you know who you are and what your brand is, then it is time to plan how to express it visually. Here come’s some points you should consider and which hopefully help you decide what your picture should look like.
But you could start by checking your own photo collection, or ask a friend who likes to shoot. There may already be a picture of you that match your personal brand. If you find a candidate you have to decide if it is good enough or if you want build from scratch. Jump straight to the last section if you find a good shot.
Yes, a lot of different aspects to think of. You do not need to pay a lot of attention to all of these, but they are all things that affect the picture. You may pick some of these points and focus on them. Hope this section puts your mind in creative mode so that you can come up with a great idea.
OK, now you should have a visual idea in your mind about what you want to create. Let’s start doing it by shooting the picture. Some hints that makes it easier to succeed.
Now you should have a decent picture of yourself. It might be good as is, but all pictures can be improved by post processing. Use Photoshop or your favorite image editing program, or ask a savvy friend to help. These are examples of things that can be used to brush up the picture.
OK, that’s it. Now you should have a great profile picture. But as always, testing is important. Show the picture to someone else and ask them for honest opinions. Your test audience should not know how you have planned the picture and what you have tried to achieve. Even better, use people who don’t know you at all. Ask them to describe the person in the picture just based on what they feel when seeing it. (Some persons are better than others on this.) It’s a success if that match what you tried to achieve.
And last but not least. This is important but it is after all just a picture. It helps you get attention and new followers, but in the long run people will still judge you by what you post.
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You should know that Facebook can play with your emotions. If you're reading this you're probably aware that your Facebook feed doesn't simply serve you the latest posts from the friends and pages you follow. Given that most of us follow hundred -- if not thousands -- of people, places and brands, a real-time feed would dramatically change the Facebook experience. And it would likely greatly reduce engagement, which is the site's life force. But if you do know this, you may be in the minority. A new study from a team of researchers from University of Illinois at Urbana-Champaign, California State University, Fresno and the University of Michigan found that most of a group of 40 Facebook users, 62.5 percent had no idea that their feed is filtered by the world's largest social network. And not knowing that actually seemed to have negative affects on users' psyches. “In the extreme case, it may be that whenever a software developer in Menlo Park adjusts a parameter, someone somewhere wrongly starts to believe themselves to be unloved,” the researchers wrote. The study used a tool to create an unfiltered feed that showed them what they'd been missing. While they weren't thrilled how Facebook decided which friends posts they'd see, "[m]ost came to think that the filtering and ranking software was actually doing a decent job," Fusion's Alex Madrigal writes. In 2014, Facebook partnered in an academic paper that revealed it had manipulated users feeds to adjust how many positive and negative posts they saw. It found that moods were contagious. Positive feeds led to positive posts and vice versa. Users agree to such manipulation in Facebook's terms and conditions -- which you clearly know by heart -- but the revelation still led to a huge backlash. In the recent study, participants found that being aware they were being fed stories by Facebook's algorithm "bolstered overall feelings of control on the site" and led to more active engagement. So if you didn't know a formula was guiding your interactions before you probably already feel better. But there's more you can do if you want to make sure Facebook is showing you the things you actually want to see. 1. Be proactive. Go directly to the pages of the people, companies and artists you want to see more of then engage. Like posts or comments. Comment yourself. Share posts. Facebook's motivation is to keep you on the site as long as humanly possible--and it's very good at it. If it's not showing something you'd enjoy seeing, it probably would like to. So let it know. 2. Choose "Most Recent" posts. In the left column of your home page, click on the arrow next to "News Feed". If you select "Most Recent", your experience will likely be less filtered. Though you still should not to expect to see every post that ends up on the site. 3. Go to News Feed Preferences. Click on the down arrow that's on every Facebook page and select News Feed Preferences. The goal here is to unfollow anything you're sick of seeing so you get more of what you do want. Or re-follow people or things you've missed. 4. Tell your feed what you like. Facebook wants you to take an active role in adjusting your algorithm. That's why every post in your feed has a dim down arrow that you can select. If something really bugs you, tell Facebook you don't want to see and Unfollow the person or page. If you really love it, you can "Turn on notifications" which guarantees that every future post ends up in your notifications -- that little globe on the top navigation. Your notifications can act as a secondary newsfeed to make sure you don't miss posts from your favorites. 5. Switch to Twitter and Tweetdeck. If you want complete control over your newsfeed, you're never going to get it on Facebook. Even Twitter is moving away from this method of feeding content for a pretty simple reason, it needs more engagement. Given that Facebook and Twitter employee dozens if not hundred of programmers and experts paid to make their sites captivate you, they figure they're better at it than you. If you want to prove them wrong, Twitter's Tweetdeck app, which works in your browser, still offers unmediated newsfeeds so you can feed your own brain. Twitter isn't quite as personal or ubiquitous as Facebook -- but it is the next best thing. Try it out and see if you feel more loved. Cheers, Jason [Photo by Geraint Rowland | Flickr]
A new Mercedes. Nice. Or maybe an Audi R8? That would be cool. But hold it! Don’t sell your old car yet! Liking and sharing that giveaway campaign on Facebook will NOT give you a new car. Those prizes doesn’t even exist. They are just hoaxes. Internet and Facebook is full of crap, junk, rubbish, nonsense and gibberish. Nobody knows how many chain letters there are spreading some kind of unbelievable story. False celebrity news, bogus first-aid advice, phony charity campaigns and this kind of giveaways. We tend to think about these chain letters as hoaxes, pretty harmless jokes that doesn’t hurt us. But that’s not the full story. A hoax can be harmful, like the outright dangerous first aid advice that some people keep spreading. But a car giveaway is probably a harmless and safe prank, even if it’s false? No, not really. These chain letters are actually not traditional hoaxes, they are like-farming scams. There’s no free lunch, you don’t pay for Facebook with money but with your private data. The like-farming scams work in the same currency. You will not lose any money even if you like the page and share it. Instead you will participate in building a page with a lot of supporters, which is valuable and can be sold later. Needless to say, you will not get any of that money. Here’s how it works. Any business has a problem when starting on Facebook. An empty page without likes isn’t trustworthy. So the scammers set up a page containing anything that can go viral. A promise to get a luxury car works well. They just have to tell everyone to like the page and to share it as much as possible, to keep the chain reaction going and get even more likes. The scammers wait until there’s enough likes before they clean out the content, rename it and start looking for a buyer. The price is in “$ per k”, meaning dollars per 1000 likes. A page with 100 000 likes could sell for over $1000. So sharing the page can make quite a lot of money for the scammers if you have a lot of gullible friends, who in turn have a lot of gullible friends, and so on … The downside for you is that the likes stick even if the page is redesigned for some totally different purpose. Your face will be an evangelist for the page’s new owners and show up next to their brand. And you have no idea about what you will be promoting. I have friends who are anti-fur activists. You can probably imagine what one of them would feel when discovering that she likes a fur-coat designer! And finally some concrete advice. Review your list of old likes regularly. Remove everything except those things you truly like and want to support. When you encounter a giveaway post like this, check the involved brand’s main page in Facebook by searching for the brand name. You will in most cases notice that the giveaway is a totally different page that just is named similarly. That’s a strong scam indicator. Use common sense. From the above you get an idea about what likes in Facebook are worth. Does it make sense to give away luxury cars for this? Don’t participate in scams like this. It might feel tempting, but remember that your chance to win is exactly zero. Spread knowledge every time you see a scam of this kind. Comment with a link to this post or the appropriate description on Hoax-Slayer or Snopes. Those sites are by the way fun and educating reading. I recommend spending some time there getting familiar with other types of hoaxes too. Read at least these two articles: Facebook car giveaway on Snopes and Facebook like-farming scams on Hoax-Slayer . Safe surfing, Micke