563677_45352028

How to create a great profile picture

563677_45352028Our identities in social media play an increasing role in our lives, both the private and professional part of it. And our visual image, the profile picture, is a central part of that. A colleague asked med for some hints about how to create a great profile picture, and here’s my answer. Note that this is written with a professional in mind, but you can apply the same process if you want to make a profile picture for purely personal use. That is actually even more fun as you often can be bolder and more creative.

Plan the message – your “personal brand”

Ok, so you want a profile picture. Let’s first think about you and your profile. Why did you create the profile? What are you trying to tell the world? What kind of impression do you want to deliver with the profile and its picture? Do you want to be seen as a leader, an expert, a visionary, an entrepreneur, an entertainer, a trustworthy partner or just as a nice and comfortable person? And what’s the scope? Is it limited to your professional role only, or do you have hobbies, sports, organization memberships etc. that you want to expose as well? But be focused and don’t bring in too many things. And what’s your primary target audience?

Start by thinking about your personal brand for a while.

Plan the image

When you know who you are and what your brand is, then it is time to plan how to express it visually. Here come’s some points you should consider and which hopefully help you decide what your picture should look like.

But you could start by checking your own photo collection, or ask a friend who likes to shoot. There may already be a picture of you that match your personal brand. If you find a candidate you have to decide if it is good enough or if you want build from scratch. Jump straight to the last section if you find a good shot.

  • A profile picture is small. It may be displayed at medium size on your profile page but most people see just a small thumbnail of it. Do not plan a picture with a message that depends on small details.
  • Make a long-lasting picture. Like the logo of a brand, your picture shouldn’t change frequently. Avoid using visual elements that are in right now, but may be passé tomorrow.
  • Portrait or not? Profile pictures were planned to be a portrait of the user, but there is usually no policy or technical limitation that enforce this. You can use any image, but this guide will focus on how to make a portrait of you.
  • Color or black & white? BW can be used to create an artistic impression, and it may help gaining attention among vivid color shots. But BW depends a lot more on form and shapes, which are hard to express in small format. Color is a safer choice.
  • Think of feelings and adjectives that would support your brand. Like calm, reliable, energetic, empathy, joyful, fun, dignity, etc. Keep the selected words in mind throughout the process.
  • Get inspired by others’ profile pictures. Use Google’s image search with keywords like “profile picture” or “portrait”. Add another word to the search if you want pictures with a particular concept. Also browse through your favorite social media and pay attention to others’ profile pictures. Don’t be shy to steal ideas and build upon them, but avoid copying people in the same digital neighborhood.
  • How bold do you dare to be? You fight for attention in a boiling kettle full of vivid images, but your role and brand may require some dignity.
  • Find out what aspect ratio your favorite social media use for profile pictures. Are they shown as squares or are they higher than they are wide? This should be taken into account when planning the composition.
  • Just a portrait or some environment too? Putting a person into an environment tells a lot more than just a face. Could a particular environment be a good way to express your brand? Are you interacting with the environment or just posing in front of it? But do remember the restriction about image size and small details.
  • All pictures have a background even if it isn’t an environment. Dark or light? Smooth or textured? Solid color or gradient color? Just remember that the background shouldn’t compete with the object unless it has an important story to tell.
  • What colors do you like and what colors would support your brand? If you want to address a global audience, remember that colors have different meanings in other cultures. Check this and this before you decide.
  • Your role may demand a certain type of clothing, and you may have some strong personal preferences in this area. You can be mainstream by following the code or revolt by going your own way. As profile pictures are small you are quite likely to do just show head and parts of the upper body rather than full figure, so the lower parts doesn’t matter. A hat works fine, if it fits your brand.
  • How do you want to pose? Do not plan a too fancy pose as those rarely feel natural in the final picture. Remember that your hands tells a lot about your feelings, also plan their position.
  • Are there any personal attributes that definitively are part of your brand? A typical piece of clothing, or maybe a ponytail?
  • The face expression is important. Use the feelings and adjectives mentioned above when figuring out what expression is best for you.
  • Even subtle changes in the camera angle can have a significant impact on the feeling of the picture. You are on the same level as your peers. You may look helpless and begging if you look up on your audience. And a powerful rulers looks down on his people. These rules may not apply anymore if you go for dramatic camera angles.
  • The lighting of the subject is important. A sharp harsh light creates sharp shadows and make the picture more dramatic. So does light from an unnatural direction, like illuminating a face from below. Smooth even light from every direction eliminates shadows but make the picture dull. The right lighting is usually somewhere between these extremes.
  • If you don’t need an environment you can play with the framing of the face. A dramatic effect is to frame the face really tightly, or even focus on a part of it.
  • Looking into the camera creates a connection between you and the audience. But you may want to differ by looking out of the picture or at an object in the visible environment.
  • Accessories may emphasize your story. You can bring in items that relate to your role and brand.
  • You may want to add graphical elements in post processing. It is good to plan that before you start shooting. These elements will become part of the final composition and affect the visual balance of the picture.

Yes, a lot of different aspects to think of. You do not need to pay a lot of attention to all of these, but they are all things that affect the picture. You may pick some of these points and focus on them. Hope this section puts your mind in creative mode so that you can come up with a great idea.

Take the photo

OK, now you should have a visual idea in your mind about what you want to create. Let’s start doing it by shooting the picture. Some hints that makes it easier to succeed.

  • Ask someone to help you. Sure, you can use a tripod and timer to shoot by yourself. But it is so much easier if you don’t have to run back and forth between your pose and the camera. It is of course a plus if that someone has experience in portrait shooting. Depending on your planned shot, it might be good to have an assistant as well.
  • Plan what camera to use. You do not need the latest megapixel monster as the picture will be shown small. But you should definitively use a camera that produce sharp pictures. Some mobile phone cameras are already good enough, but cheap pocket cameras may not be. Most cameras manage to take decent photos in good light, but use a system camera if you want to play with low-light scenes.
  • Scout the place to shoot where you have the right environment or background.
  • Plan when to shoot. The light conditions depend on weather and time of day. Other conditions, like traffic for example, may dictate when to shoot if you are planning to do it in a public place.
  • Plan the lighting. Will natural light be enough or do you need artificial light to achieve the desired result? If the light is sharp, you may want your assistant to reflect light onto the shadow side of the face using a light flat object, like a sheet of Styrofoam.
  • Shoot wide. Leave enough room on all sides of the object. It is easier to crop and create the perfect composition afterwards on the computer.
  • Control the balance between object and background. You can make the background less distracting by making it darker or less sharp. You can blur it by moving the object further from the background and/or using a larger aperture setting in the camera.
  • If you plan to replace the background using Photoshop, then it should be as even as possible. Select a color that creates a sharp contrast around all parts of you.
  • Be careful with focusing, especially if you try to blur the background by using a large aperture. Always make sure the primary area of interest is in focus, which almost always is the eyes in portraits.
  • Work on the technical details first without minding pose and face expression. Shoot, check the result on the camera’s screen, adjust something and shoot again until the light and exposure are right.
  • Then continue to find the right pose. Just shoot until you are satisfied with what you see on the screen.
  • Finally work on the face expression.
  • When done, look through the shot carefully and check all the details. Load the picture into a laptop and view it on a proper screen before you pack your stuff and leave the shooting scene. At this point it is still easy to correct small details and take another shot.
  • Why not try some variations when you are up to speed. Change clothes or pose or something else and shoot some more. It’s good to have more shots to select from.

Finalize the image

Now you should have a decent picture of yourself. It might be good as is, but all pictures can be improved by post processing. Use Photoshop or your favorite image editing program, or ask a savvy friend to help. These are examples of things that can be used to brush up the picture.

  • Adjusting overall exposure, contrast and color saturation.
  • Putting more or less attention on objects by making them darker or lighter.
  • Selectively blurring unimportant parts.
  • Cropping the picture.
  • Concentrating focus to the center of the image with a vignetting.
  • Cloning out distracting details.
  • Replacing the background.
  • Adding graphical elements like frames, logos and symbols.
  • Maybe doing more advanced manipulations like combining two shots with different face expressions. Your imagination is the only limit. (And the limited picture size of course.)
  • Or why not get a cheap round of plastic surgery if your Photoshop operator is savvy enough for that. :)
  • Remember to zoom out and view the picture as small as it will be shown in reality. Does it still work?

OK, that’s it. Now you should have a great profile picture. But as always, testing is important. Show the picture to someone else and ask them for honest opinions. Your test audience should not know how you have planned the picture and what you have tried to achieve. Even better, use people who don’t know you at all. Ask them to describe the person in the picture just based on what they feel when seeing it. (Some persons are better than others on this.) It’s a success if that match what you tried to achieve.

And last but not least. This is important but it is after all just a picture. It helps you get attention and new followers, but in the long run people will still judge you by what you post.

Safe surfing,
Micke

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MB

In what color would you like your new Mercedes?

A new Mercedes. Nice. Or maybe an Audi R8? That would be cool. But hold it! Don’t sell your old car yet! Liking and sharing that giveaway campaign on Facebook will NOT give you a new car. Those prizes doesn’t even exist. They are just hoaxes. Internet and Facebook is full of crap, junk, rubbish, nonsense and gibberish. Nobody knows how many chain letters there are spreading some kind of unbelievable story. False celebrity news, bogus first-aid advice, phony charity campaigns and this kind of giveaways. We tend to think about these chain letters as hoaxes, pretty harmless jokes that doesn’t hurt us. But that’s not the full story. A hoax can be harmful, like the outright dangerous first aid advice that some people keep spreading. But a car giveaway is probably a harmless and safe prank, even if it’s false? No, not really. These chain letters are actually not traditional hoaxes, they are like-farming scams. There’s no free lunch, you don’t pay for Facebook with money but with your private data. The like-farming scams work in the same currency. You will not lose any money even if you like the page and share it. Instead you will participate in building a page with a lot of supporters, which is valuable and can be sold later. Needless to say, you will not get any of that money. Here’s how it works. Any business has a problem when starting on Facebook. An empty page without likes isn’t trustworthy. So the scammers set up a page containing anything that can go viral. A promise to get a luxury car works well. They just have to tell everyone to like the page and to share it as much as possible, to keep the chain reaction going and get even more likes. The scammers wait until there’s enough likes before they clean out the content, rename it and start looking for a buyer. The price is in “$ per k”, meaning dollars per 1000 likes. A page with 100 000 likes could sell for over $1000. So sharing the page can make quite a lot of money for the scammers if you have a lot of gullible friends, who in turn have a lot of gullible friends, and so on … The downside for you is that the likes stick even if the page is redesigned for some totally different purpose. Your face will be an evangelist for the page’s new owners and show up next to their brand. And you have no idea about what you will be promoting. I have friends who are anti-fur activists. You can probably imagine what one of them would feel when discovering that she likes a fur-coat designer! And finally some concrete advice. Review your list of old likes regularly. Remove everything except those things you truly like and want to support. When you encounter a giveaway post like this, check the involved brand’s main page in Facebook by searching for the brand name. You will in most cases notice that the giveaway is a totally different page that just is named similarly. That’s a strong scam indicator. Use common sense. From the above you get an idea about what likes in Facebook are worth. Does it make sense to give away luxury cars for this? Don’t participate in scams like this. It might feel tempting, but remember that your chance to win is exactly zero. Spread knowledge every time you see a scam of this kind. Comment with a link to this post or the appropriate description on Hoax-Slayer or Snopes.   Those sites are by the way fun and educating reading. I recommend spending some time there getting familiar with other types of hoaxes too. Read at least these two articles: Facebook car giveaway on Snopes and Facebook like-farming scams on Hoax-Slayer .   Safe surfing, Micke  

Dec 16, 2014
BY 
Facbook terms

Facebook’s new terms, is the sky falling?

You have seen them if you are on Facebook, and perhaps even posted one yourself. I’m talking about the statements that aim to defuse Facebook’s new terms of service, which are claimed to take away copyright to stuff you post. To summarize it shortly, the virally spreading disclaimer is meaningless from legal point of view and contains several fundamental errors. But I think it is very good that people are getting aware of their intellectual rights and that new terms may be a threat. Terms of service? That stuff in legalese that most people just click away when starting to use a new service or app. What is it really about and could it be important? Let’s list some basic points about them. The terms of service or EULA (End User License Agreement) is a legally binding agreement between the service provider and the user. It’s basically a contract. Users typically agree to the contract by clicking a button or simply by using the service. These terms are dictated by the provider of the service and not negotiable. This is quite natural for services with a large number of users, negotiating individual contracts would not be feasible. Terms of service is a defensive tool for companies. One of their primary goals is to protect against lawsuits. These terms are dictated by one part and almost never read by the other part. Needless to say, this may result in terms that are quite unfavorable for us users. This was demonstrated in London a while ago. No, we have not collected any children yet. Another bad thing for us users is the lack of competition. There are many social networks, but only one Facebook. Opting out of the terms means quitting, and going to another service is not really an option if all your friends are on Facebook. Social media is by its nature monopolizing. The upside is that terms of service can’t change the law. The legislation provides a framework of consumer and privacy protection that can’t be broken with an agreement. Unreasonable terms, like paying with your firstborn child, are moot. But be aware that the law of your own country may not be applicable if the service is run from another country. Also be aware that these terms only affect your relationship to the provider of the service. Intelligence performed by authorities is a totally different thing and may break privacy promises given by the company, especially for services located in the US. The terms usually include a clause that grant the provider a license to do certain things with stuff the users upload. There’s a legitimate reason for this as the provider need to copy the data between servers and publish it in the agreed way. This Facebook debacle is really about the extent of these clauses. Ok, so what about Facebook’s new terms of service? Facebook claim they want to clarify the terms and make them easier to understand, which really isn't the full story. They have all the time been pretty intrusive regarding both privacy and intellectual property rights to your content, and the latest change is just one step on that path. Most of the recent stir is about people fearing that their photos etc. will be sold or utilized commercially in some other way. This is no doubt a valid concern with the new terms. Let’s first take a look at the importance of user content for Facebook. Many services, like newspapers, rely on user-provided content to an increasing extent. But Facebook is probably the ultimate example. All the content you see in Facebook is provided either by the users or by advertisers. None by Facebook itself. And their revenue is almost 8 billion US$ without creating any content themselves. Needless to say, the rights to use our content is important for them. What Facebook is doing now is ensuring that they have a solid legal base to build current and future business models on. But another thing of paramount importance to Facebook is the users' trust. This trust would be severely damaged if private photos start appearing in public advertisements. It would cause a significant change in peoples relationship with Facebook and decrease the volume of shared stuff, which is what Facebook lives on. This is why I am ready to believe Facebook when they promise to honor our privacy settings when utilizing user data. Let’s debunk two myths that are spread in the disclaimer. Facebook is *not* taking away the copyright to your stuff. Copyright is like ownership. What they do, and have done previously too, is to create a license that grant them rights to do certain things with your stuff. But you still own your data. The other myth is that a statement posted by users would have some kind of legal significance. No, it doesn’t. The terms of service are designed to be approved by using the service, anyone can opt to stop using Facebook and thus not be bound by the terms anymore. But the viral statements are just one-sided declarations that are in conflict with the mutually agreed contact. I’m not going to dig deeper into the changes as it would make this post long and boring. Instead I just link to an article with more info. But let’s share some numbers underlining why it is futile for ordinary mortals to even try to keep up with the terms. I browsed through Facebook’s set of terms just to find 10 different documents containing some kind of terms. And that’s just the stuff for ordinary users, I left out terms for advertisers, developers etc. Transferring the text from all these into MS Word gave 41 pages with a 10pt font, almost 18 000 words and about 108 000 characters. Quite a read! But the worst of all is that there’s no indication of which parts have changed. Anyone who still is surprised by the fact that users don’t read the terms? So it’s obvious that ordinary user really can’t keep up with terms like this. The most feasible way to deal with Facebook’s terms of service is to consider these 3 strategies and pick the one that suits you best. Keep using Facebook and don’t worry about how they make money with your data. Keep using Facebook but be mindful about what you upload. Use other services for content that might be valuable, like good photos or very private info. Quit Facebook. That’s really the only way to decline their terms of service. By the way, my strategy is number 2 in the above list, as I have explained in a previous post. That’s like ignoring the terms, expecting the worst possible treatment of your data and posting selectively with that in mind. One can always put valuable stuff on some other service and post a link in Facebook. So posting the viral disclaimer is futile, but I disagree with those who say it’s bad and it shouldn’t be done. It lacks legal significance but is an excellent way to raise awareness. Part of the problem with unbalanced terms is that nobody cares about them. A higher level of awareness will make people think before posting, put some pressure on providers to make the terms more balanced, and make the legislators more active, thus improving the legal framework that control these services. The legislation is by the way our most important defense line as it is created by a more neutral part. The legislator should, at least in theory, balance the companies’ and end users’ interests in a fair way.   Safe surfing, Micke   Image: Screenshot from facebook.com

Dec 3, 2014
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privacy settings twitter

It’s time to check your Twitter ‘Security and privacy’ settings

When it comes to privacy, Twitter's simplicity has always been its key advantage. Your tweets are public or they are protected. Of course, this implicit agreement with users has never been that simple. "Protected" tweets turned out to be searchable -- they aren't anymore. And if one of your followers decides to share your tweets through a manual retweet or a screenshot, you're just as exposed as you would be if your tweets were public. But that's true of any form of digital -- or real world -- communication. Now, Twitter is getting even more complicated to become in hopes of becoming as mainstream as Facebook, which is trying to improve the revelancy of its feed in order to replace Twitter as the go-to online destination for monitoring breaking news. You may have noticed that Twitter's is slowly rolling out changes to its web experience that may alter the way people understand the service. Tweets that have been favorited but not retweeted by people you follow may show up in your stream. More changes like location-based alerts and native video will soon follow. The closer-to-original Twitter experience still exists -- and will likely always exist -- in apps like Tweetdeck. But no matter how you use the service, your activity on and off the site is being tracked to improve outcomes for advertisers. This makes sense. It is a business and since you're not paying to use this valuable service, you are its product -- even if you're using the site for business. By offering tools like its free analytics, the site is striving to make it clear how useful it is and build good will as it evolves. However, Twitter recognizes that its users just may want to avoid allowing more "big data" tentacles into our digital brains. Thus it allows you to opt out of some tracking and features that may feel invasive. Here's how to do that: Go to your "Security and privacy" section of your Settings. Scroll all the way down. If you're interested in maximum privacy, I recommend your uncheck the three boxes at the bottom of the page -- Discoverability, Personalization and Promoted Content -- then click "Save changes". While you're on this page, make sure you're taking advantage of Twitter's best security tool: Login verification. Turn on two-factor authentication by activating "Send login verification requests to my phone". Twitter's biggest security problem is that everyone in the world knows your login. Unless you turn on Login verification, all an intruder needs is your password. You may also want to make sure "Tweet location" is off and erase all of your previous locations, if you're worried about being tracked in the real world. One last thing while you're checking your settings, click on Apps. Then "Revoke access" of any you're not using. Not sure if you're not using an app? Get rid of it and you can always renew its access later. Cheers, Jason [Image courtesy of Rosaura Ochoa via Flickr.]

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BY