What is the value of superior detection rate? Does it really matter if your security software, your goal keeper, blocks close to 100% or close to 90% of malware attacks?
A simple answer – yes!
On average, one out of ten new zero-day malware attacks succeed as the detection software cannot anticipate the upcoming hits to the goal. The accrued costs to the company of all the related work and possible data loss are huge.
Let’s play with the numbers a bit:
80 malware that hit the goal will mean a lot of money. Both the external and internal costs can be significant. Internally, the detection, recovery, investigation etc will take a lot of time from your security officers and affected employees. However, the external repercussions can be even more staggering. Or how would you value information loss, business disruption, or revenue loss?
Neither can you sit back and relax thinking that you or your company are too small and insignificant for the attackers to target you. The game is on every day and regardless of the opponent. 79% of malware attacks are opportunity based. This means that anyone can be a target, it is just a question of who is the easiest one. The team with a weak or average goal keeper is a much easier to win over than the one with a superior goal keeper.
Malware is constantly evolving, with new tricks and features, just like the players on the field come up with new tactics to win the game. It is the popular software that is most often targeted, both based on known vulnerabilities and with new threats. So today, it is just as critical to be able to identify the clean, non-malicious software to be able to focus attention on the harmful attacks as it is for the goal keeper in the game to see the whole field to anticipate the next attack.
Think then: what if you had a super goal keeper that blocks even new or emerging malware attacks by anticipating the moves of the opponent and by having eyes even in the back?
DeepGuard detection technology is just like such a goal keeper. Continuously, DeepGuard technology is at the top of detection rate studies. The multi-layered protection is your winning team with a super goalie and the best defense team. This means that you and your business can be safe and secure in the knowledge that your goalie foresees and prevents the attacks, keeping your goal clean.
Black Friday and Cyber Monday are just about to kick off the holiday shopping season. Over the next month, we'll scoop up smartphones and tablets for loved ones, and also cases, covers and bags to shield them from scratches and bumps. But while we'll spend plenty to protect them from physical harm, most of us will leave an even more important area open to exposure. Check out our infographic to see what I mean: Device accessories are hot. But while a fancy leather cover may protect that tablet if you drop it, it won’t do a thing to safeguard your personal data if you’re surfing a poisoned hotspot. This holiday season, don't forget a VPN app, the most important accessory! Shopping mall image courtesy of Benson Kua, flickr.com
It's like a press conference anyone can join from anywhere. And even if you don't have a question, you can upvote the ones you don't like and downvote the ones you do. President Obama did one. Snoop Dogg/Snoop Lion did one. An astronaut did one from outer space. And our Mikko Hypponen will sit down for his second Reddit AMA on December 2 at 9 AM ET. If you have something you've wanted to ask him about online security, great. If not, here are five resources that document some of Mikko's more than two decades in the security industry to prod you or prepare you. 1. Check out this 2004 profile of his work from Vanity Fair. 2. Watch his 3 talks that have been featured on TED.com. [protected-iframe id="7579bbf790267cc081ac7d92d951262c-10874323-9129869" info="https://embed-ssl.ted.com/talks/mikko_hypponen_fighting_viruses_defending_the_net.html" width="640" height="360" frameborder="0" scrolling="no" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""] [protected-iframe id="fdf818f4afa2f7dcb179c5516c44918c-10874323-9129869" info="https://embed-ssl.ted.com/talks/mikko_hypponen_three_types_of_online_attack.html" width="640" height="360" frameborder="0" scrolling="no" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""] [protected-iframe id="54be2fe9bce28ae991becbe3d4291e56-10874323-9129869" info="https://embed-ssl.ted.com/talks/mikko_hypponen_how_the_nsa_betrayed_the_world_s_trust_time_to_act.html" width="640" height="360" frameborder="0" scrolling="no" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""] 3. Check out his first AMA, which took place just after his first talk at TEDglobal was published. 4. Take a trip to Pakistan with Mikko to meet the creators of the first PC virus. [protected-iframe id="8c0605f62076aa901ed165dbd3f4fcd7-10874323-9129869" info="//www.youtube-nocookie.com/v/lnedOWfPKT0?version=3&hl=en_US&rel=0" width="640" height="360"] 5. To get a sense of what he's been thinking about recently, watch his most recent talk at Black Hat "Governments as Malware Creators". [protected-iframe id="54b24406f022e81b15ad6dadf2adfc93-10874323-9129869" info="//www.youtube-nocookie.com/v/txknsq5Z5-8?hl=en_US&version=3&rel=0" width="640" height="360"] BONUS: Make sure you follow him on Twitter to get a constant stream of insight about online security, privacy and classic arcade games. Cheers, Sandra
We wouldn't be F-Secure without the talented and passionate researchers in our Labs. And today we'd like you to meet one whose inquisitive nature has driven him to become an inventor - and a prolific one at that. In his 14-year career with F-Secure, Jarno Niemelä has racked up an impressive 20 patents to his name and has filed 100 patent applications in total. His achievements recently won the title of "Salaried Inventor of 2014" from a group of Finnish inventors' organizations. I sat down to chat with Jarno about where he gets his ideas, and his advice for others. What area do your inventions focus on? I mostly focus on methods to help detect malware on a system, or methods of preventing malware from entering the system in the first place. How do your ideas come about? Inventions mostly happen in the evening when I'm not at work, and not even trying to think about it. I'll be working on some problem at work, and usually a day or two later, when I'm doing something totally unrelated on my own time, it hits me. I understand the problem and come up with a solution. The gym is a really good place for inventions. What motivates you to keep on inventing new solutions? Inventions just happen, pretty much. Whenever I'm able to define a problem, I'm usually always able to come up with a solution. I am lucky to be researching in areas with problems that others have not yet solved. I'll be honest, I don't really like patents that much personally. The fact is though, that companies without patents would pretty much be at the mercy of the competitors. So in my view, patents are basically company self defense. Patents keep things in balance. Were you curious about things growing up? I've always kind of been inventive. You cannot learn to become an inventor, it's either something that's in your nature or it's not. And then you need to hone the talent and learn how to work within the patent framework. Another thing that is very important is good basic education and knowledge about the field. I owe a lot to Metropolia University of Applied Sciences where I studied for my engineering degree. Do you have any advice for people who have this inventive nature and are interested in filing patents? It all starts from defining and understanding the problem. Without a thorough understanding of the problem, you can't come up with a solution. Also, when it comes to patents, it's important to know what has previously been done in your area, and be clear in exactly how your invention is different from those. Otherwise your patent can be easily rejected by the patent examiner. And finally, patents are a long process so you need patience. It can take three to five years to get a patent approved. So this is not for hasty people. What is that rock you're holding? It's my trophy, a piece of Finnish bedrock! Inventors are the bedrock of new products. Do you have any certain goals for your inventions? Before I retire I would like to have at least 50 patents to my name. - Well, he's off to a great start. Congratulations, Jarno! Follow Jarno on Twitter