Have you played with Facebook’s Open Graph search yet?
Facebook’s new search tool is now available to all American users. The rest of the world still has to request its preview here.
Your search bar is now much more prominent in the interface and you should expect it to start playing a much bigger role in how people use the site. The tool mixes a little bit of fun with a little bit of creepiness. And while it’s definitely more useful that Facebook’s old search, it could get you in some trouble.
The good news is that the search respects your privacy settings. The bad news is a lot of people don’t seem to be that careful with their privacy settings.
We tested out these searches and were shocked by how many many profiles actually came up:
How do you know if you’re protected from embarrassing searches?
We’ve made it easy to check. You can use our Safe Profile Beta app and get your privacy score and recommendations now.
Or you can check manually by clicking on the lock on the upper right corner of any Facebook page for “Privacy shortcuts”.
Click on “Who can see my stuff?” then “What do other people see on my timeline?”
You’ll see what’s available to the “Public” your “Friends” or a specific person could find as they search for you.
If you’re not happy with anything that may come up, here’s an excellent guide for locking your profile down.
Open Graph search makes the information on your “About” page as well as the privacy settings of your “Friends”, “Photos” and “Likes” more important than ever. So be sure to check out the first four sections of this guide.
And — to be extra safe — I’m going to remind you to run Safe Profile beta, again. And if you do, let us know what score you got in the comments.
[Image by Eugene Zemlyanskiy via Flickr.com]
At Re:publica 2015, our Chief Research Officer Mikko Hypponen told the main stage crowd that the world's top scientists are now focused on the delivery of ads. "I think this is sad," he said. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] To give the audience a sense of how much Twitter knows about its users, he showed them the remarkable targeting the microblogging service offers its advertisers. If you use the site, you may be served promoted tweets based on the following: 1. What breakfast cereal you eat. 2. The alcohol you drink. 3. Your income. 4. If you suffer from allergies. 5. If you're expecting a child. And that's just the beginning. You can be targeted based not only on your recent device purchases but things you may be in the market for like, say, a new house or a new car. You can see all the targeting offered by logging into your Twitter, going to the top right corner of the interface, clicking on your icon and selecting "Twitter Ads". Can Twitter learn all this just based on your tweets and which accounts follow? No, Mikko said. "They buy this information from real world shops, from credit card companies, and from frequent buyer clubs." Twitter then connects this information to you based on... your phone number. And you've agreed to have this happen to you because you read and memorized the nearly 7,000 words in its Terms and Conditions. Because everyone reads the terms and conditions. Full disclosure: We do occasionally promote tweets on Twitter to promote or digital freedom message and tools like Freedome that block ad trackers. It's an effective tool and we find the irony rich. Part of our mission is to make it clear that there's no such thing as "free" on the internet. If you aren't paying a price, you are the product. Aral Balkan compares social networks to a creepy uncle" that pays the bills by listening to as many of your conversations as they can then selling what they've heard to its actual customers. And with the world's top minds dedicated to monetizing your attention, we just think you should be as aware of advertisers as they are as of you. Most of the top URLs in the world are actually trackers that you never access directly. To get a sense of what advertisers learn every time you click check out our new Privacy Checker. Cheers, Jason
The Internet is first and foremost a communication medium. Every link that people click, every character they enter, and every video they watch involves an exchange of information. And it’s not just a two-way conversation between a person and their computer, or a person and someone they’re chatting with. There’s more people than listening in, and because computers use languages that people don’t necessarily understand, it’s logical to infer that many people may not be fully aware of what they’re actually saying. F-Secure launched a new Privacy Checker to help pull back the magic curtain that hides online tracking. A lot of online tracking is about employing passive data collection techniques – techniques that allow observers to monitor behavior without having any direct interaction with the people they're observing. Such passive data collection techniques are pervasive online, and websites are often designed to facilitate this kind of tracking. The prevalence of these technologies lends credence to the idea that control is becoming ubiquitous online, and represents a substantial threat to digital freedom. Do you ever read “top 10” articles or other types of lists on websites that require you to “turn pages” by clicking a button? Clicking those buttons lets online trackers know how far you go in the article before you stop reading (not something that can be done reliably when content is on a single page). That’s how passive data collection works. The Privacy Checker works by checking the information stored in web browsers, and then generates a report about what it’s learned. It can usually deduce where you’re located, what language you speak, whether or not you were directed to the checker from Google or another website, what device and operating system you’re using, and whether or not you allow your browser to use tracking cookies. If you think about this as a communicative event – an interaction in which information is exchanged – simply clicking a button has told the Privacy Checker all of this information. So if you were to breakdown the result from a check I ran as an interaction, you could say I told the Privacy Checker the following: “I am in Helsinki, Finland”. “I speak English”. “I use Google.fi to find things online”. “I use a mobile device with Android 4.4.2”. “I allow my browser to accept cookies”. The Privacy Checker responded by explaining what I told it when I pushed the “Check Now” button. The Privacy Checker also provided me with some information on how companies use the things I tell them to make money. The Privacy Checker is probably the only online conversation partner that you’ll ever have that provides you with this transparency. Many people don’t know or aren’t interested in constantly sharing this information, and many websites are designed to help their administrators make money from this data. And this is a key threat to online privacy: more and more technologies are being developed to capture, store, and analyze your data without your knowledge. This blog post emphasizes the significance of the threat by pointing out that huge investments are being made in companies and technologies that monetize your data. The author even refers to it as information about "pseudo-private" behavior – a label that really underscores how much value some of these companies place on privacy. The Privacy Checker sheds some light on this to help people understand what they’re really saying when they click around the web. It’s free to use and available on F-Secure’s new Digital Privacy website, which contains more information about online privacy and the fight for digital freedom. [ Image by geralt | Pixabay ]
F-Secure launched Freedome for Mac this week (click here to get a free trial) to help Mac users enjoy the private, premium web experience that’s already being enjoyed by over 2 million Android, iOS, and Windows PC users. Freedome is a user-friendly VPN that’s filled with features to help people enjoy themselves online, and it’s a great way for Mac users to start taking back control of their online privacy and digital freedom. Macs have a reputation for being more secure than Windows PCs, but as Micke recently posted out in a blog post, this is somewhat misleading. And this has important implications for online privacy – Macs are just as susceptible to online snooping as their PC counterparts. People have the same privacy needs, regardless of what devices or operating systems they use to help them access the Internet. So Freedome makes sense for Mac users. Its attractive one-button interface lets Mac users turn the app on and off with just a quick click, and offers them an easy way to do things like encrypt their communications, protect themselves from malicious websites, and select different virtual locations so they can bypass regional locks on web content. But Freedome is also a great way to get involved in the fight for digital freedom. People have become more aware of the ways their privacy is being violated when they do things like browse the web or go online shopping, but they don’t really know what to do about it. Using Freedome sends a message to criminals and companies that someone’s choice to use the Internet does not automatically mean they consent to having their private lives invaded or controlled by others. Freedome for Mac is now available for a free trial, and subscriptions can be purchased for a small fee. You can also get multi-device subscriptions that can be used to cover different combinations of your Mac, Windows PC, Android, iOS, and Amazon Fire devices.