I’m proud to tell you about younited, F-secure’s brand new personal cloud service. Actually so new that it isn’t open for the public yet. But you can sign up to be a tester at younited.com. We will start to send invitations to registered users in November, and the service is scheduled to open to the public in early 2014.
Why younited? It is our vision about how cloud storage can be made engaging, fun and safe. It’s a supercloud that collects data from your other cloud services and helps you manage it in one place. It’s also built for privacy from the ground up. The second argument is certainly a hot topic right now so it’s only natural that younited has gained a lot of attention.
Larry Seltzer of ZDNet joined the party with a slightly critical article. He is asking why anyone should trust Finland and why we should care about the privacy of our cloud storage in the first place. The first question is excellent. Users should definitively care about where their data is stored. That’s why we created younited here in Finland as an alternative to the American services. Let’s clear out Larry’s doubts and see why Finland is an excellent home for your data:
Yes, the unknown is scary. And Finland is unknown to most people. But I can assure you that Finland really is among the best places on earth if you are looking for a safe haven for your personal data.
So a non-US service should be the primary choice if you are outside US and even a little bit privacy aware. And that’s after all most of the world’s population, about 96% are living elsewhere. But what if you are American, like Larry? Is it still a good idea to go off-shore?
Most of the cloud storage service are located in US and you may prefer domestic services. That’s the easy choice. But services overseas can really provide a significant benefit privacy-wise. First remember the four-hop principle. You think you have decent privacy protection as an US citizen, but are you sure that no friend-of-friend-of-friend-of-a-friend is suspected for some obscure reason? That would put you in the same boat as all us aliens. And the US authorities are not exactly open about what they are doing. This is what they have been forced to admit, it’s certainly not the full picture. Also keep in mind that your data is most vulnerable when stored. NSA can still attempt to snoop at your encrypted data connection to younited before it exits US, but that’s quite futile (see note below). And it’s finally game over once your data is on our disks here in Finland under a layer of AES-encryption. So an overseas service eliminates the by far easiest attack point.
You have nothing to hide? Yes, we hear that argument frequently. And it is of course good to be a decent citizen with no secrets. But are you really sure? First, no one can remember all documents and mails they have received and sent. I bet most people have items they rather not share with strangers, even if they can’t remember them right away. Second, we are changing and the world is changing around us. How can you tell that everything you do today is still in line with your profession, role and personality after 20 years? Is what you do today OK by our society’s standards at that time? No, nobody can of course be sure about that. So why take risks when there are easy ways to reduce our digital footprint?
Larry is also pointing out that we have the right to protect our data, but not necessary the need to do it. True. But if you don’t use that right, you are signaling that it isn’t important and can be taken away. And there are plenty of powers that would love to take it. In other words, it’s a lot easier to ban crypto and other privacy measures if they are used by criminals only. Let’s not contribute to a world without the right to use privacy protection.
So why not follow Larry Seltzer’s example and sign up for younited right away. Do you fall in love with the service of its level of safety and privacy, or for the engaging and fun user experience? Or both?
Note about encryption of data in transfer. There’s constant speculation about if NSA can break the SSL/TLS encryption that is used for this kind of connections. There are indications that they have succeeded in some cases, but this typically involve outdated implementations, software modules that have been weakened on purpose or keys that have been shared with NSA by the service owner. NSA’s ability to break full-strength SSL/TLS is speculative, and any such attack would, if possible, require so much resources that only a small number of targets could be followed. Summary: Ordinary people can consider the encrypted link to younited as perfectly safe.
When an enigmatic and groundbreaking artist started making waves on Youtube, the public was simultaneously curious and in awe of this new type of sonic assault, detached from any specific genre, culture or style. nano draws on life experience accumulated in NYC and Japan to create a truly global aesthetic. nano’s music transcends the confines of nationalities and ethnicities, and reflects nano’s “no national borders” motto. Despite being the product of a united and connected world, nano chooses to be shrouded with a veil of mystery and privacy. Like we here at Freedome, nano believes that personal privacy is a choice and the only person to control it should be YOU YOURSELF. We created Freedome because we LOVE the digital and connected world we all live in. We love it so much, that we want to give everyone the tools to enjoy it to the max by not having to worry about the negative sides that come with it. It’s all about choice and keeping control. A lot of your personal information is shared without your approval, and we should be able to share everything you want without fear of your stuff being stolen or used against you. Just like nano, we think that sharing your passions and keeping your privacy are not mutually exclusive. To celebrate our mutual love for privacy and a connected world, nano has teamed up with Freedome with a special exclusive song, which can be found here. Join our global troop of digital freedom fighters. Your privacy, your choice.
In the United States, Australia and Canada, April 23 will be Take Our Sons and Daughters to Work Day. But given our changing economy and workplace, is one day enough to improve the bonds between parent and child? Originally created to give girls a chance to "shadow" their parents in the workplaces women have so often been excluded from, Take Your Kid to Work Day, as it's often called, was expanded in 2003 to include boys as a way to help all kids see "the power and possibilities associated with a balanced work and family life." It's a nice ideal, but it isn't much of a reality, at least in many industrial countries. Americans spend an average of 1,788 hours a year at work. Most parents with full-time jobs will spend almost two-thirds of their day working and sleeping, leaving little time for anything else. Hopefully your country is a little better at balancing work/home. Finnish workers, for instance, spent 1,666 hours on average at work in 2013 that's 122 hours or 3 full weeks less than their American counterparts. Don't be jealous: German workers only averaged 1,388 hours at work in 2013. Chances are wherever you live your kids already see you at work. A 2012 survey found that 60 percent of Americans are email accessible for 13.5 hours a weekday with an extra 5 hours on the weekend. Given the extraordinary demands work makes on us, perhaps you can make a demand on your work to be a bit more flexible. Given that we're nearly always accessible, why can't parents plan around their kids' schedules and get some work done? Activities like sports, dance, karate and other arts offer parents a chance to be an active observer of their kids while getting some work done on a mobile PC or device while their children are being supervised by another adult. Given that 70 percent of millennial use their own devices for work, it's likely that younger parents already do this to some degree on their phones and tablets. But they're likely not thinking about potential data leakage that can occur, especially when using public Wi-Fi built on old technology that could expose your identity and possibly even your email. But with security and a virtual personal network -- like our Freedome VPN -- you can be about as secure in the office as you're out in the world seeing how your kids work, as they get another chance to see you. Cheers, Sandra [Image by Wesley Fryer | Flickr]
Do you ever use your personal phone to make work related calls? Or send work related e-mails? Maybe you even use it to work on Google Docs, or access company files remotely? Doing these things basically means you’re implementing a BYOD policy at your work, whether they know it or not. BYOD – that’s bring your own device – isn’t really a new trend, but it is one that’s becoming more widespread. Statistics from TrackVia suggest that younger generations are embracing BYOD on a massive scale, with nearly 70% of surveyed Millennials admitting that they use their own devices and software, regardless of their employer’s policies on the matter. This is essentially pressuring employers to accept the trend, as the alternative could mean imposing security restrictions that limit how people go about their work. Consequently, Gartner predicts that 38% of businesses will stop providing employees with devices by 2016. It kind of seems like workers are enforcing the trend, and not businesses. But it’s happening because it’s so much easier to work with phones, tablets, and computers that you understand and enjoy. Work becomes easier, productivity goes up, life becomes more satisfying, etc. This might sound like an exaggeration, and maybe it is a little bit. BYOD won’t solve all of life’s problems, but it really takes advantage of the flexibility modern technology offers. And that’s what mobility should be about, and that’s what businesses are missing out on when they anchor people to a specific device. BYOD promotes a more “organic” aspect of technology in that it’s something people have already invested in and want to use, not something that’s being forced upon them. But of course, there are complications. Recent research confirms that many of these same devices have already had security issues. It’s great to enjoy the benefits of using your own phone or tablet for sending company e-mails, but what happens when things go wrong? You might be turning heads at work by getting work done faster and more efficient, but don’t expect this to continue if you happen to download some malicious software that infiltrates your company’s networks. You’re not alone if you want to use your own phone, tablet, or computer for work. And you’re not even alone if you do this without telling your boss. But there’s really no reason not to try and protect yourself first. You can use security software to reduce the risk of data breaches or malicious infections harming your employer. And there’s even a business oriented version of F-Secure's popular Freedome VPN called Freedome for Business that can actually give you additional forms of protection, and can help your company manage an entire fleet of BYOD and company-owned devices. It’s worth bringing these concerns to an employer if you find yourself using your own devices at the office. After all, statistics prove that you’re not alone in your concerns, and your employer will most likely have to address the issue sooner rather than later if they want the company to use technology wisely.