Helping those in need

Z Archive

Most office jobs nowadays require the use of a computer. Interestingly, older relatives and family members seem to feel that IT support can be provided by younger relatives or their own kids. Most often they can help, but why is gender an issue in who’s help gets asked for?

I was a little annoyed by what a family member asked me on the phone the other day. We were talking about how we were doing, what was up with friends and so on. When the talk turned to problems with computers, and to be more exact, to issues related to our security product, my relative asked if the man in the house could help him.

For a moment I was stunned, but decided not pay any attention to him trusting a man who does not work in a security company over a woman working in one. Maybe it is just more natural for the older generation to turn to a male for help with “cold” and “techy” things?

When the discussion spread to social media and its usage, the questions were directed at me again. Even though social media, or more precisely, the gateway to social media, is in the same computer as for the security products, it is seen a “softer” thing that even women can handle. And in some ways this is true: according to recent studies, women are more active in social media than men. It’s a trend that has become more visible in the last few years.

Whether you are a man or woman surfing around and socializing on the web, the choice of doing it safely and securely is yours. The other bloggers on Safe and Savvy have already given some great tips on what to look out for when socializing on the web. The features of our Internet Security 2010, such as Browsing Protection will tell you if a page or a site is safe to visit or not.

If you’re not using our solution, the feature can also be used for free at There you can write the URL and the application will tell you if the site is safe or not. Being safe online is not a gender issue. It’s about being a bit clever and ensuring your safety in the best possible way. It’s about you.


P.S. Today is Ada Lovelace Day which is an international day of blogging to celebrate the achievements of women in technology and science. Go make your pledge before the clock strikes 12!

Image by johnsto


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