The 8 Most Important Ways to Protect Your Identity and Privacy on Facebook: #7

Tell Facebook not to use your name and image in Facebook ads.

Yes. Facebook opts you into to almost every new feature, including using your name and image in Facebook “social” ads. Facebook isn’t alone in this. LinkedIn also recently decided that it can use your name and image in ads. Fortunately, this feature is easy to opt out of.

Facebook only uses your image in ads shown to your friends and only to promote things you’ve already “liked.” That’s the good news.

The bad news is that the average Facebook user has 120 friends and likes 100 more pages or groups. Do you remember everything you’ve liked? Might you end up endorsing something you don’t believe in? Would you rather not endorse anything? Turn it off now. Here’s how:

Go to Account> Account Settings. On the left navigation click Facebook Ads.

Under “Ads and friends” click “Edit social ads setting”. At the bottom of the screen you’ll see this:

In that pulldown menu, select “No one”. Click Save Changes.

Facebook does not give third parties the right to use your name or picture in ads. But they might. How do I know? Am I psychic. No. They already have a setting for it.

To opt out of giving Facebook the right to use your name and image in ads, click on Facebook Ads again. Under “Ads shown by third parties” click “Edit third party ad settings”.

At the bottom of that screen, you’ll see this:

In that pulldown menu, select “No one”. Click Save Changes.

You’re done.

The 8 Most Important Ways to Protect Your Identity and Privacy on Facebook

  1. Unless you have a good reason not to, use the “Friends Only” privacy setting.
  2. Turn on Secure Browsing.
  3. Secure your account.
  4. Control how the world sees you via Facebook.
  5. Turn off Instant Personalization and audit your apps.
  6. Watch where you click.
  7. Tell Facebook not to use your name and image in Facebook ads.
  8. Start using Facebook lists.

Cheers,

Jason

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