Are you ready for the new Facebook Timeline?
Since the winter of 2011, Facebook has been slowly rolling out its new profile look to the nearly one billion people who use the world’s largest social network.
Facebook has indicated every user will be forced to move over to the new profile look called Timeline. All Facebook brand pages now have the look but Facebook is still rolling it out to profiles. (To get it now, go here and click “Get it Now.”) Some will be annoyed by this change, of course. They’ll note that the old profiles worked and there are some unforeseen consequences that raise privacy issues. This inevitable when Facebook makes changes that affect so many people.
But the world’s largest network seemed to learn a valuable lesson from its vanquished competitors Friendster and MySpace: change happens. Unless they continually give users fresh new social experiences, their users will move on.
The Timeline is definitely new. Looking at the Timeline from a social media security and privacy perspective alone, I say that the new Timeline and the updated privacy settings Facebook put in place in late 2011 are both improvements.
The average Facebook user is “friends” with well over 100 people. Add that to the 100 pages more users like and you have an account that is out of hand. Sensing this, Facebook has made it easier than ever to unlike the people and pages you no longer wish to connect with.
The rollout of the Timeline gives you the perfect opportunity to take control of your Facebook and edit your account. (It also gives you a space to post a cool cover photo, which is completely optional.)
Here’s what you need to do now:
1. Decide if you want to hit the “reset button”.
The goal of Timeline is to make your life story available to as many people as you are willing to share it with. Facebook has reduced its privacy options to three levels.
They’ve eliminate “Friends of Friends”, which leaves some of your posts in a limbo. To make up for this, they’ve added what I call the “reset button”. You can with one click turn all of your past public and “Friends of Friends” posts into “Friends Only”. If you do this, you can reverse it. You’ll have to adjust each post or picture individually.
If you are a privacy minded person, hitting this button is a great idea and a great way to start your new Timeline. To do this:
a. Go to the arrow in the upper right corner and select “Privacy Settings”.
b. Next to “Limit the Audience for Past Posts” click “Manage Past Post Visibility”.
c.Then click “Limit Past Posts”.
2. Audit your Friends.
The best way to get a better news feed free of spam and distractions is to only people who share content you’re interested in.
Now that you have the Timeline, you can access your friends list easier than ever. Best of all: by simply scrolling over their images, you can unlike anyone quickly. Here’s how:
a. Go to your Timeline and click on your Friends navigation.
b. Put your mouse over any of your Friends’ names. This box will come up.
c. Put your mouse over the “Friends” box.
c. You can choose “Unfriend” or if you don’t want the person to have any idea you don’t want his or her updates, just click on “Show in News Feed”. This will automatically unsubscribe you from their updates. You can get pretty granular about which updates you want. This makes your Facebook life infinitely more complicated.
Facebook is simplest when you think of friending as an all or nothing thing. Either you want to stay in touch with someone or you don’t. If you don’t, unfriending is the best bet.
Go through your entire Friends list and get rid of anyone you don’t want to be in contact with. You can always go back and friend someone again if you make a mistake.
3. Audit your “Likes”
Unfortunately, Facebook does not make it so easy to stop following the pages you’ve liked.
Click on the Likes button. If the page happens to fit into the categories of music, books, movies or television, you can easily put your mouse over the page name, then the “Liked” button and choose unlike.
If you want to unlike any of the other pages you’ve liked, you have to scroll down the Likes page. There you’ll see the pages you’ve liked listed by the year you liked them. To unlike these pages, you have to open them in a new tab and click and the “Like” button there. Then click unlike. This process can take a long time.
Why did Facebook make it so easy to unlike friends and not pages? You probably would guess, as I have, that they’re doing businesses a service. The ads business buy on Facebook often use people who like a page to target their friends. Facebook is a business and this is a design that helps that business more than it helps you. Still, it’s worth taking a look at the pages you’ve liked to decide which you want to get rid of.
4. Audit your apps
Facebook’s new Timeline aims to make the music and media you consume part of your profile. For this reason, some apps—such as Spotify and Goodreads—have the ability to post directly on your Timeline.
Apps, like most software, come with terms and conditions most people skip over. Often, we have no idea how much access an app has to our private data. That’s why it’s always a good time to edit your apps to get rid of ANY that you are not using. Here’s how to do it.
a. In the upper right corner of your Facebook page, click on the arrow
b. Select “Privacy Settings”.
c. Scroll down to “Apps and Websites” and click on “Edit Settings”.
d. Under “Apps You Use” click on “Remove unwanted or spammy apps.”
e. Click the little blue x on the far right for any app you do not use.
When news broke that Facebook was at least temporarily using users physical location to suggest real world connections, a strategy that has been employed by the NSA, the backlash was sharp. It wasn't difficult to imagine scenarios when identities could be inadvertently and uncomfortably revealed through group therapy, 12-step meetings or secretive political movements. The world's most popular social network quickly said it would not continue what it called a small-scale test nor roll the feature on a wider scale in the future. But Facebook is still using your location data for other purposes, Fusion's Kashmir Hill reports: We do know that Facebook is using smartphone location for other things, such as tracking which stores you go to and geotargeting you with ads, but the social network now says it’s not using smartphone location to identify people you’ve been physically proximate to. Hill notes that using location to match users up, thus acting as a tool to reveal the identity of nearby strangers, might violate Facebook's agreement with the Federal Trade Commission . So you should expect that your location -- like everything you do on Facebook -- is being used to turn you into a better product for its advertisers. That's the cost of using a "free" site but you can limit your exposure a bit by turning off location services for Facebook on your phone. Here's very simple instructions for turning off location services on your Facebook and Facebook Messenger apps on your Android of iOS device. Do you mind if Facebook uses your location to suggest new friends? Let us know in the comments. [Image by Lwp Kommunikáció | Flickr]
Little changes can make a difference. For instance, Twitter's decision to switch a star for a heart as its "Favorite" button increased use of the button by as much as 27.82 percent. And it's clear that despite Wall St. demanding that site grow faster and be easier for new users to grasp to have some hope of keeping up with competitors like Facebook and Snapchat, the site is still sweating the small stuff. Here are the four changes to the service announced this week: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words! Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed. Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. These tweaks are in line with Twitter's tradition of paying attention to how people use the site and make it easier for them to do what early adopters are already doing. That's how we got hashtags, retweet buttons and @ replies. Now you'll be able to tweet a bit longer messages, something people do now with screenshots of text, and have more public conversations, something people do now by putting a "." before someone's @username so their whole feed sees the conversation not just people who happen to follow you and the user you're conversing with. Cool. These are useful little nudges that will keep people who already love the site engaged -- even though they may have some ugly unforeseen consequences. But will they transform Twitter and spark a new wave of growth? Not likely. What would without alienating the hundreds of millions of loyal users? Tough question and we'd like to know what you think. [polldaddy poll=9429603] Cheers, Jason [Image by dominiccampbell | Flickr]
Allegations that Facebook "suppressed" conservative news, first reported by Gizmodo, quickly snowballed into broader charges that Facebook "censors" viewpoints its employees doesn't like. Facebook is the first access point to the internet for hundreds of millions if not a billion people around the world. And for millennials in the U.S., it is their primary source for political news. Some have suggested that the site could actually tilt the 2016 U.S. presidential election. Hence Facebook takes these allegations and the damage they've done to Facebook's image among conservatives seriously. Users will never be able to control the "Trending" section of the site, which Facebook insists is handled objectively as possible through curators (and, apparently, a lot of help from Google). But you do have some control over your news feed, which is generated by Facebook's algorithm "Edgerank." There are things you can do to influence your feed in hopes of seeing a diverse flow of information that doesn't simply confirm your biases. Here are 5: Get rid of the noise. Go to https://www.facebook.com/friends/organize and add the people you want to get less news from to your "acquaintances" list. You'll see their posts a lot less often and -- best of all -- they'll have no idea you've demoted them. Let Facebook do less of the picking for you. On the left column of your home page, under Favorites, next to News Feed click the arrow and select "Most Recent". This won't turn off Facebook's algorithm completely, but it will make it more likely you'll see a diversity of sources in your feed. Trust someone. Find a few people you respect who have a different political leanings than you and ask them for one Facebook page to follow. Just one? That's enough. Once you like the page, Facebook will help from there by suggesting a few pages with similar leanings. Of course, you're relying on Facebook's recommendations. But if you don't trust Facebook at all, this would be a good time to delete your account. Prioritize the new blood. Click on the down arrow in the upper right corner of any Facebook page and select "News Feed Preferences" and then select "Prioritize who to see first" and then on the dropdown menu select "Pages only." Now click on those new pages you just added to your stream -- along with the other valuable news sources you think help keep you informed. 5. Teach Facebook what you like. When you see something you like, click on it, comment on it, interact with it. Facebook exists to keep you in Facebook and will reward your clicks with similar content. And if you get a post you don't like, you can tell Facebook by clicking on that subtle little down arrow, which will show you this: Yes, you're sort of "censoring" your feed. But at least it's you doing it. Cheers, Jason [Image by Turinboy | Flickr]