Give Facebook some credit.
A few years ago, its growth seemed unsustainable. Everyone assumed that some other social network would eventually rise up to replace it as had happened to its precursors Friendster and Myspace. And its privacy controls felt purposely confusing.
Now, with more than a billion active users, the site is still growing. Its biggest competitor is Google+, which is isn’t setting the world on fire yet. And it finally has privacy controls that the average user has some hope of understanding.
Why is Facebook finally offering privacy settings that make sense?
Because they’re about to start using your information in new ways that may make you squirm.
You may have already taken Facebook’s tour of the new settings. If you haven’t, you should then consider these 3 recommendations to take control of your profile.
Find this near the upper right hand corner, click on it and select “See more settings” at the bottom of the menu that pops up.
You’ll see this screen:
1. Use “friends” as a default.
Under “Who can see my stuff?” you’ll see “Who can see my future posts?” Unless you have a good reason, go with “Friends”. This will save you from having to backtrack and change the settings on something you didn’t want to get out. Of course, your friends can still share what you put out — as Facebook founder Mark Zuckerberg’s sister Randi learned — so keep in mind that anything you put on Facebook could end up on the front of a newspaper. Also consider using “Friends” as the setting for “Who can look you up using the email address or phone number you provided? and “Who can look up your timeline by name?”
Facebook is going to be making more and more of your information easily accessible. While it’s smart to consider that anything you post on Facebook could easily made public, you may want to restrict what information strangers can easily browse through.
2. Do not let other search engines link to your profile.
Unless you use your Facebook profile as a professional tool, you probably don’t want it to be one of the first things people find when they search your name. So we recommend selecting “off” for “Do you want other search engines to link to your timeline?”
3. Turn of “tag review”.
Next click on Timeline and Tagging on the left menu.
You’ll see this screen:
Most people want to allow friends to post on your wall but if protecting your images is your priority, you may want to make it available only for you. Either way, it’s a good idea to select “friends” for “Who can see what others post on your timeline?” This will prevent strangers or even potential mates or employers happening to catch your page right as a friend posted some hilariously sick image on your timeline.
We recommend you turn on “Review posts friends tag you in before they appear on your timeline?” This won’t stop your friends from tagging you in something embarrassing but it will stop it from showing up on your wall if they do.
We definitely recommend you enable “Review tags people add to your own posts before the tags appear on Facebook?” This so called tag review will keep you from being in ridiculous tagged pictures or posts that show up in search results.
If you don’t want to be tagged much or don’t like the idea of photo recognition, you may want to select “No one” for “Who sees tag suggestions when photos that look like you are uploaded?”
That’s a good start. Next time, we’ll walk through Facebook’s security settings.
When news broke that Facebook was at least temporarily using users physical location to suggest real world connections, a strategy that has been employed by the NSA, the backlash was sharp. It wasn't difficult to imagine scenarios when identities could be inadvertently and uncomfortably revealed through group therapy, 12-step meetings or secretive political movements. The world's most popular social network quickly said it would not continue what it called a small-scale test nor roll the feature on a wider scale in the future. But Facebook is still using your location data for other purposes, Fusion's Kashmir Hill reports: We do know that Facebook is using smartphone location for other things, such as tracking which stores you go to and geotargeting you with ads, but the social network now says it’s not using smartphone location to identify people you’ve been physically proximate to. Hill notes that using location to match users up, thus acting as a tool to reveal the identity of nearby strangers, might violate Facebook's agreement with the Federal Trade Commission . So you should expect that your location -- like everything you do on Facebook -- is being used to turn you into a better product for its advertisers. That's the cost of using a "free" site but you can limit your exposure a bit by turning off location services for Facebook on your phone. Here's very simple instructions for turning off location services on your Facebook and Facebook Messenger apps on your Android of iOS device. Do you mind if Facebook uses your location to suggest new friends? Let us know in the comments. [Image by Lwp Kommunikáció | Flickr]
Little changes can make a difference. For instance, Twitter's decision to switch a star for a heart as its "Favorite" button increased use of the button by as much as 27.82 percent. And it's clear that despite Wall St. demanding that site grow faster and be easier for new users to grasp to have some hope of keeping up with competitors like Facebook and Snapchat, the site is still sweating the small stuff. Here are the four changes to the service announced this week: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words! Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed. Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly. These tweaks are in line with Twitter's tradition of paying attention to how people use the site and make it easier for them to do what early adopters are already doing. That's how we got hashtags, retweet buttons and @ replies. Now you'll be able to tweet a bit longer messages, something people do now with screenshots of text, and have more public conversations, something people do now by putting a "." before someone's @username so their whole feed sees the conversation not just people who happen to follow you and the user you're conversing with. Cool. These are useful little nudges that will keep people who already love the site engaged -- even though they may have some ugly unforeseen consequences. But will they transform Twitter and spark a new wave of growth? Not likely. What would without alienating the hundreds of millions of loyal users? Tough question and we'd like to know what you think. [polldaddy poll=9429603] Cheers, Jason [Image by dominiccampbell | Flickr]
Allegations that Facebook "suppressed" conservative news, first reported by Gizmodo, quickly snowballed into broader charges that Facebook "censors" viewpoints its employees doesn't like. Facebook is the first access point to the internet for hundreds of millions if not a billion people around the world. And for millennials in the U.S., it is their primary source for political news. Some have suggested that the site could actually tilt the 2016 U.S. presidential election. Hence Facebook takes these allegations and the damage they've done to Facebook's image among conservatives seriously. Users will never be able to control the "Trending" section of the site, which Facebook insists is handled objectively as possible through curators (and, apparently, a lot of help from Google). But you do have some control over your news feed, which is generated by Facebook's algorithm "Edgerank." There are things you can do to influence your feed in hopes of seeing a diverse flow of information that doesn't simply confirm your biases. Here are 5: Get rid of the noise. Go to https://www.facebook.com/friends/organize and add the people you want to get less news from to your "acquaintances" list. You'll see their posts a lot less often and -- best of all -- they'll have no idea you've demoted them. Let Facebook do less of the picking for you. On the left column of your home page, under Favorites, next to News Feed click the arrow and select "Most Recent". This won't turn off Facebook's algorithm completely, but it will make it more likely you'll see a diversity of sources in your feed. Trust someone. Find a few people you respect who have a different political leanings than you and ask them for one Facebook page to follow. Just one? That's enough. Once you like the page, Facebook will help from there by suggesting a few pages with similar leanings. Of course, you're relying on Facebook's recommendations. But if you don't trust Facebook at all, this would be a good time to delete your account. Prioritize the new blood. Click on the down arrow in the upper right corner of any Facebook page and select "News Feed Preferences" and then select "Prioritize who to see first" and then on the dropdown menu select "Pages only." Now click on those new pages you just added to your stream -- along with the other valuable news sources you think help keep you informed. 5. Teach Facebook what you like. When you see something you like, click on it, comment on it, interact with it. Facebook exists to keep you in Facebook and will reward your clicks with similar content. And if you get a post you don't like, you can tell Facebook by clicking on that subtle little down arrow, which will show you this: Yes, you're sort of "censoring" your feed. But at least it's you doing it. Cheers, Jason [Image by Turinboy | Flickr]