Both women and men are ready for the cloud

Women and Men Are Hard To Tell Apart In The Cloud

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Most of us are already enjoy the cloud whether we find it through Facebook, YouTube or a drive you can access anywhere at any time.

Now it seems that a majority of both women and men are ready for the cloud experience that makes it possible to have the same experience whether they’re on their phone, PC, tablet or TV.

A recent F-Secure survey* shows 64% of women and 63% of men say it would be useful to have all their content accessible on all their devices wherever they are. And 60% of men and 59% of women agree it would be useful to be able to manage in one place all the content from the varied online services they use.

Facebook is definitely most popular place to share content for both genders. But women use it more, with 39% of women uploading content to the social networking site at least once a week, to 34% of men. YouTube follows, and is slightly more popular with men, at 21% uploading content to it at least once a week, followed by 19% of women. For general Facebook use, women use the social network more than men, at 82% to 78%.

Which cloud services do you use? Are you ready for one experience on all of your devices?



*The F-Secure Digital Lifestyle Survey 2013 covered web interviews of 6,000 broadband subscribers aged 20–60 years from 15 countries: Germany, Italy, France, the UK, the Netherlands, Belgium, Sweden, Finland, Poland, the USA, Brazil, Chile, Colombia, Australia and Malaysia. The survey was completed by GfK, April 2013.

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Facebook Phone Number

Why Does Facebook Want My Phone Number?

Facebook has become the most popular social network in the history of known universe for a pretty simple reason: It appeals to our egos. Our egos love to be connected, recognized and comforted. But those needs are generally tiny compared to our desire to be flattered. And one way Facebook continually flatters us is by asking for our phone number -- continually. Like all the time. But like any stranger seeking your digits, the site may have ulterior motives. Ask Facebook, "Why am I being asked to add my phone number to my account?" and its help page will tell you this: Adding your phone number to your account will help keep your account secure, make it easier for you to connect with friends and family on Facebook and make it easier to regain access to your account if you have trouble logging in. That's true. But are there other reason that it might want this piece of information -- reasons that appeal directly to Facebook's bottom line? Almost certainly. In fact, the business case for getting your phone number may be so strong that it's likely at least part of the reason for the change in terms and conditions for WhatsApp, which is owned by the technology giant. So what does Facebook get when it gets your phone number? Potentially lots and lots of information about you -- possibly even your favorite breakfast cereal. Watch our chief research office Mikko Hypponen break down what the data scientists that help social networks sell ads learn about you from your number. [youtube https://www.youtube.com/watch?v=pbF0sVdOjRw?rel=0&start=762&end=&autoplay=0] Even if you don't mind being marketed at with ruthless efficiency, there may be other ways Facebook could use your number that you might want to consider. You might have heard about the therapist who began seeing her patients pop in Facebook's "People You May Know" module. How did this happen? Fusion's Kashmir Hill suggests that "an algorithm analyzing this network of phone contacts might reasonably assume all these people are connected." And in this case the therapist didn't even remember giving her number to the site, but she had. If you're logged in, you can check if Facebook has your number here. This still could be some value to you in handing over your number. Two-factor authentication is generally a smart strategy for any account you want to protect -- and you need to offer your smartphone number to access the SMS messages you'll need to use. But remember: If you make your number available on Facebook, people can find you by searching it. So if you do use Facebook's two-factor authentication, you should consider hiding your phone number for anyone but yourself. To do this, go to your profile page, click "About" under your cover image and then in the left column click on "Contact and Basic Info". Next to your mobile number, click "Edit" and select "Only Me". This will make sure strangers won't find your number through your profile or vice versa. But it won't stop Facebook from knowing what your favorite breakfast cereal is. {Image by HighwaysEngland | Flickr]

September 9, 2016

Why You May Want to Disable Location Services for Facebook

When news broke that Facebook was at least temporarily using users physical location to suggest real world connections, a strategy that has been employed by the NSA, the backlash was sharp.  It wasn't difficult to imagine scenarios when identities could be inadvertently and uncomfortably revealed through group therapy, 12-step meetings or secretive political movements. The world's most popular social network quickly said it would not continue what it called a small-scale test nor roll the feature on a wider scale in the future. But Facebook is still using your location data for other purposes, Fusion's Kashmir Hill reports: We do know that Facebook is using smartphone location for other things, such as tracking which stores you go to and geotargeting you with ads, but the social network now says it’s not using smartphone location to identify people you’ve been physically proximate to. Hill notes that using location to match users up, thus acting as a tool to reveal the identity of nearby strangers, might violate Facebook's agreement with the Federal Trade Commission . So you should expect that your location -- like everything you do on Facebook -- is being used to turn you into a better product for its advertisers. That's the cost of using a "free" site but you can limit your exposure a bit by turning off location services for Facebook on your phone. Here's very simple instructions for turning off location services on your Facebook and Facebook Messenger apps on your Android of iOS device. Do you mind if Facebook uses your location to suggest new friends? Let us know in the comments. [Image by Lwp Kommunikáció | Flickr]

June 30, 2016
twitter, changes

POLL: What Changes To Twitter Would You Like To See?

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