“Privacy activists, you may start shouting… now,” Gizmodo‘s Jamie Condliffe wrote last week.
Facebook announced that it will soon be tracking its users — it’s more than one BILLION users — not just as they use the social network but across the internet.
The site assures you that it’s doing this for a simple business reason that will benefit customers.
“Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps,” Facebook explained in an update to users. “We may show you ads for deals on a TV to help you get the best price or other brands to consider. And because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.”
If you’re not interested in Facebook helping you spend your money — and influencing our behavior in ways we can’t predict — there are a few ways to stop this tracking now before it begins:
1. Stop using Facebook.
Cancel your account. Log out and never log in again. Okay, if you’re like most people who’ve become entrenched in the site’s world, that’s probably not happening. And even if you do quit, you’ll still see Facebook “like” boxes all over the internet that would likely develop a profile of your behavior.
2. Opt out Facebook’s tracking.
Go to this page from the Digital Advertising Alliance and opt out of tracking from Facebook — and any other advertiser you don’t want tracking you. Then keep going back as more advertisers figure out more ways to track you.
3. Get Freedome.
This is the path to digital freedom that we at F-Secure endorse because we built it AND it stops tracking from Facebook and sites all over the web.
When any site you visit uses third-party analytics services known to our database or loads Facebook ‘like’ buttons or advertisements from ad networks, Freedome either blocks these requests completely, or strips cookies from them. Facebook and any other third parties are then unable to track which sites you’re visiting.
And that’s not all our VPN does. Freedome will make sure you can connect to any site you want, even if your government or web provider is blocking it.
It’s also an anti-virus and anti-Phishing tool that makes it so you can choose your location from several choices around the globe to enjoy the web programming you want, regardless where you are, which is a nice trick to have during events like the World Cup. Try out Freedome for free here.
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