But privacy is not only about guarding your data and keeping it protected. It’s also about how we act as a company. If you select us as your provider, you want to know that we are acting in a responsible way and support your privacy in a broader sense.
Messaging and marketing towards customers is always a tricky issue that divides opinions. Some are allergic to all kinds of marketing messaging. Others don’t mind and may even find part of it useful. We may have several reasons to contact our customers. Part of it is no doubt promoting our product and service portfolio (yes, marketing), part is necessary info related to the products you use. We also produce generic security and privacy information that we think is of interest, even if it doesn’t relate directly to our products. Our aim is to give you a messaging stream with an optimal signal to noise ratio. And you can fine-tune the stream by opting in or out to some content.
There are strong global forces that want to scarify privacy for economic and diplomatic gains. This means that privacy isn’t just a technical issue anymore, it’s a highly ethical and political issue as well. The time has come when we need to choose sides. F-Secure’s choice is clearly to speak out against the privacy-hostile development. It would not be right to just sell you tools guarding your privacy and at the same time be quiet about the threats. We do demand change, for example in the Digital Freedom Manifesto. Also check out @Mikko at TED, nobody says it better than him.
All this sounds fine, but do you believe us and will you trust us? It is so easy to write beautiful phrases, but you as a customer have very little tools to verify our claims. That’s why we need transparency. We want to be a forerunner and openly declare what data we collect, how we handle it and what principles we adhere to. That’s the best way to differentiate from those who just use privacy as a marketing message.
These principles will help us provide solutions that protect your privacy. As you can see, that’s not a simple task and it requires commitment at all levels of the organization. Publishing these principles is just the tip of the iceberg, what really matters is how we do our ordinary daily work. We need to keep the principles in mind at all time when designing systems and processes, to ensure they never are violated.
Maybe I’m a dreamer, but I would very much love to be a digital citizen in a society that fully implement principles like this. It seems like a futile wish at the moment, but we are at least doing what we can to strive for it. The society may be hostile towards your privacy, but we at F-Secure work hard to make the principles real at least in a small part of the digital world. Our own products. That’s a good start, now you have a choice. If you like these principles, you can improve your privacy by selecting F-Secure.
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