A new Mercedes. Nice. Or maybe an Audi R8? That would be cool. But hold it! Don’t sell your old car yet! Liking and sharing that giveaway campaign on Facebook will NOT give you a new car. Those prizes doesn’t even exist. They are just hoaxes.
Internet and Facebook is full of crap, junk, rubbish, nonsense and gibberish. Nobody knows how many chain letters there are spreading some kind of unbelievable story. False celebrity news, bogus first-aid advice, phony charity campaigns and this kind of giveaways. We tend to think about these chain letters as hoaxes, pretty harmless jokes that doesn’t hurt us. But that’s not the full story. A hoax can be harmful, like the outright dangerous first aid advice that some people keep spreading.
But a car giveaway is probably a harmless and safe prank, even if it’s false? No, not really. These chain letters are actually not traditional hoaxes, they are like-farming scams. There’s no free lunch, you don’t pay for Facebook with money but with your private data. The like-farming scams work in the same currency. You will not lose any money even if you like the page and share it. Instead you will participate in building a page with a lot of supporters, which is valuable and can be sold later. Needless to say, you will not get any of that money.
Here’s how it works. Any business has a problem when starting on Facebook. An empty page without likes isn’t trustworthy. So the scammers set up a page containing anything that can go viral. A promise to get a luxury car works well. They just have to tell everyone to like the page and to share it as much as possible, to keep the chain reaction going and get even more likes. The scammers wait until there’s enough likes before they clean out the content, rename it and start looking for a buyer. The price is in “$ per k”, meaning dollars per 1000 likes. A page with 100 000 likes could sell for over $1000. So sharing the page can make quite a lot of money for the scammers if you have a lot of gullible friends, who in turn have a lot of gullible friends, and so on …
The downside for you is that the likes stick even if the page is redesigned for some totally different purpose. Your face will be an evangelist for the page’s new owners and show up next to their brand. And you have no idea about what you will be promoting. I have friends who are anti-fur activists. You can probably imagine what one of them would feel when discovering that she likes a fur-coat designer!
And finally some concrete advice.
Those sites are by the way fun and educating reading. I recommend spending some time there getting familiar with other types of hoaxes too. Read at least these two articles: Facebook car giveaway on Snopes and Facebook like-farming scams on Hoax-Slayer .
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