By Allen Scott, managing director of F-Secure UK and Ireland
The internet and the industry which surrounds it is at a tipping point. The scramble to dominate in emerging product and service markets has led many organisations to lose sight of what the Internet should be. If things continue on this downward moral trajectory, we run the risk of breaching the rights of every person who uses it. As a general rule of thumb, violating customers and prospects is not a wise sales strategy. This is why the Trusted Internet is so important now, in 2015, to stem the tide.
Half the world away
The internet has morphed from a military funded academic computer network into the World Wide Web into what we know today. It has created new industries and billionaire business owners. It has made the world smaller by connecting people who would never otherwise have interacted. It has helped every person by making their life a little easier – from keeping in touch with family to being the number one resource for research on any given subject. It is hard to imagine life without it.
Of course, not everyone is online…yet. Figures vary, but it is generally accepted that approximately 3 billion people are now connected to the internet. That is 42% of the world’s population. By 2018, it is estimated that half of the world’s population will be online. That means that every other person could have their human right to privacy (Article 12 of the Declaration of Human Rights) violated. It is unacceptable because it is avoidable.
Personal data – the ultimate renewable resource
The internet is now an extension of mankind. It is our marvellous creation and we are growing more and more dependent on it. The problem is that it is turning into a Frankenstein’s monster. We are so consumed with whether something (such as tracking people’s movements online) is possible, that the industry has forgotten to ask themselves whether they should. Morality has been pushed aside in the race to gain more personal data, for knowledge is power.
Don’t believe how valuable data is? Just take a look at Google. A giant of the internet, it made over £11 billion in profit last year. Not bad for a company which gives away its services for free. Google collects so much data on its users that it is the fourth largest manufacturer of servers in the world. It doesn’t even sell servers!
Personal data is big business. Advertisers pay a lot of money for profiles on people. What people like, where they live, who they are likely to vote for, whether they are left-handed – some marketing companies claim to have up to 1,500 points of interest on each individual’s profile. Are all of these ‘interesting points’ something which those people are happy to have shared? I doubt it.
What about the Internet of Things
Next up is the Internet of Things (IoT). A concept whereby a vast number of objects, from toasters to bridges, will be connected to the internet where they will share the data they collect. The benefits of this emerging network is that analysis of the data will lead to efficiencies and will make life easier still for people. For example, I could combine the data collected from my smartphone pedometer, my diet app and my watch’s heart monitor to analyse my health and make informed improvements. So far, so good.
The IoT waters get a little murkier when you start asking who else has access to that data about me. Maybe I don’t mind if my doctor sees it, but I’m not comfortable with marketing companies or health insurers seeing that data. It’s private.
We are fortunate that we are still in the fledgling stage of the IoT and have the opportunity to shape how it impacts our private lives. This is a relatively small window in which to act though, so we must be outspoken in order to protect people’s civil liberties.
The ethical solution
The next stage of internet development needs to be the Trusted Internet. People have the right to privacy online and it is entirely possible. Not every business and organisation online is part of the data-collecting frenzy. Some, like F-Secure, simply don’t care what you want to look up in a search engine or which websites you visit (unless they are malicious, of course!). We believe that your data is exactly that – yours.
Until now, the internet has developed a taste for the free in people. Users have been reluctant to pay for services which they could get for free elsewhere. But now people are realising that when they don’t pay for the product, they are the product. With F-Secure, our customers are just that – customers. Being the customer, their data is their own. Our job is to protect them and their data.
We believe that the internet should be a place for people to learn and interact. There shouldn’t be a price on this in the form of our privacy. If there should be a price, it should be monetary, so that people have the chance to buy the services they wish to use, rather than gaining access to services in exchange for personal information. I would happily pay to use Google, Facebook, LinkedIn or one of the many other sites which stakes claim to me when I sign up.
We are the generation which created the internet. Let’s not be the generation which disposed of decency, respect and privacy too.
[Image by Timo Arnall | Flickr]
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