F-Secure Labs reported this week on a new WhatsApp scam that’s successfully spammed over 22,000 people. Spam seems to be as old as the Internet itself, and is both a proven nuisance AND a lucrative source of revenue for spammers. Most people don’t see what goes on behind the scenes, but spammers often employ very sophisticated schemes that can expose web surfers to more than just ads for Viagara or other “magic beans”.
Spam typically tries to drive Internet traffic by tricking people into clicking certain websites, where scammers can bombard unsuspecting web surfers with various types of advertising. Profit motives are what keep spammers working hard to circumvent spam blocks, white lists, and other protective measures that people use to try and fight back – and it can pay off. Numerous spammers have been indicted and suspected of generating hundreds of thousands of dollars in revenue from their spam campaigns, with one study projecting that spammers could generate in excess of 3.5 million dollars annually.
While most spam circulates via e-mail, the popularity of services like WhatsApp is giving spammers new resources to exploit people, and new ways to make money. Here’s a few ways spammers and cyber criminals are using WhatsApp to make money off users:
WhatsApp and other services are great for people, but like any new software, requires a bit of understanding to know how to use. Hopefully these points give WhatsApp users a heads up on how they can avoid spam and other digital threats, so they can enjoy using WhatsApp to chat with their friends.
[ Image by Julian S. | Flickr ]
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