Surveillance has become pervasive on the Internet – so much so that it’s easy to become overwhelmed by the idea that everything you do online is monitored, recorded, and aggregated. It’s been said time and time again that if you’re not paying for something, you’re the product.
Many popular online services have become enormously successful by providing people with free services in exchange for their personal data. But a recent study from the University of Pennsylvania’s Annenberg School of Communication found that many Americans do not believe in the “tradeoff” principle that many Internet companies rely on. The report suggests that most Americans concede to having their personal data used by tracking companies because they feel powerless to stop the process. It’s not that people are ok with Internet tracking, and it’s not that they don’t realize it’s happening – it’s that they’re resigned to losing control of their online privacy.
But this isn’t actually the case – people can push back. Virtual private networks (VPNs) are security tools that help people protect themselves online, and their popularity has seen them produce tangible results in helping people fight against online tracking.
Freedome is an easy-to-use, one-button VPN designed to help people secure their online privacy. It lets people encrypt their communications to protect their information while using public or insecure Wi-Fi connections. It blocks third party tracking attempts to prevent companies from monitoring online behavior. It even lets people select different virtual locations, which helps people hide their IP address from tracking companies, and even lets them access geo-blocked websites and streaming services.
And now, Freedome can be used to effectively monitor the tracking companies trying to monitor your online behavior.
Protection Log is a new feature that lets people turn the tables on Internet trackers by letting Freedome users see who is trying to track them. The new feature, which will launch for beta testing in August, lets you keep a log of the tracking attempts that Freedome blocks as you surf the web. It visualizes this data in an interactive “bubble map” that lets you see what websites you visit, what tracking attempts those websites have made, and how tracking companies that use third party cookies are trying to monitor you while you browse.
Protection Log essentially allows you to turn the tables on tracking companies by pulling back the magic curtain that online trackers hide behind, making it a great way to stay informed about Internet tracking, and an important resource you can use in your fight for digital freedom. Beta testing begins in August, but you can already sign up to participate by clicking here.
This is part of a series of posts about what security experts think will happen…
December 30, 2015