We have a dilemma, and maybe you want to help us. I have written a lot about privacy and the trust relationship between users and software vendors. Users must trust the vendor to not misuse data that the software handles, but they have very poor abilities to base that trust on any facts. The vendor’s reputation is usually the most tangible thing available.
Vendors can be split into two camps based on their business model. The providers of “free” services, like Facebook and Google, must collect comprehensive data about the users to be able to run targeted marketing. The other camp, where we at F-Secure are, sells products that you pay money for. This camp does not have the need to profile users, so the privacy-threats should be smaller. But is that the whole picture?
No, not really. Vendors of paid products do not have the need to profile users for marketing. But there is still a lot of data on customers’ devices that may be relevant. The devices’ technical configuration is of course relevant when prioritizing maintenance. And knowing what features actually are used helps plan future releases. And we in the security field have additional interests. The prevalence of both clean and malicious files is important, as well as patterns related to malicious attacks. Just to name a few things.
One of our primary goals is to guard your privacy. But we could on the other hand benefit from data on your device. Or to be precise, you could benefit from letting us use that data as it contributes to better protection overall. So that’s our dilemma. How to utilize this data in a way that won’t put your privacy in jeopardy? And how to maintain trust? How to convince you that data we collect really is used to improve your protection?
Our policy for this is outlined here, and the anti-malware product’s data transfer is documented in detail in this document. In short, we only upload data necessary to produce the service, we focus on technical data and won’t take personal data, we use hashing of the data when feasible and we anonymize data so we can’t tell whom it came from.
The trend is clearly towards lighter devices that rely more on cloud services. Our answer to that is Security Cloud. It enables devices to off-load tasks to the cloud and benefit from data collected from the whole community. But to keep up with the threats we must develop Security Cloud constantly. And that also means that we will need more info about what happens on your device.
That’s why I would like to check what your opinion about data upload is. How do you feel about Security Cloud using data from your device to improve the overall security for all users? Do you trust us when we say that we apply strict rules to the data upload to guard your privacy?
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