Little changes can make a difference.
For instance, Twitter’s decision to switch a star for a heart as its “Favorite” button increased use of the button by as much as 27.82 percent. And it’s clear that despite Wall St. demanding that site grow faster and be easier for new users to grasp to have some hope of keeping up with competitors like Facebook and Snapchat, the site is still sweating the small stuff.
Here are the four changes to the service announced this week:
These tweaks are in line with Twitter’s tradition of paying attention to how people use the site and make it easier for them to do what early adopters are already doing. That’s how we got hashtags, retweet buttons and @ replies.
Now you’ll be able to tweet a bit longer messages, something people do now with screenshots of text, and have more public conversations, something people do now by putting a “.” before someone’s @username so their whole feed sees the conversation not just people who happen to follow you and the user you’re conversing with.
Cool. These are useful little nudges that will keep people who already love the site engaged — even though they may have some ugly unforeseen consequences.
But will they transform Twitter and spark a new wave of growth? Not likely.
What would without alienating the hundreds of millions of loyal users? Tough question and we’d like to know what you think.
[Image by dominiccampbell | Flickr]
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